There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to?

It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows.

What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Should you listen to your listeners feedback?
05:42 The Mom Test
08:23 How listeners discover podcasts: Active vs. passive
16:07 Understanding the broader context behind audience behaviour
26:33 Discovery doesn't matter without distinctiveness
31:02 Why listeners stop listening
39:13 Doing your own audience research

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

The Mom Test by Rob Fitzpatrick
Write Useful Books by Rob Fitzpatrick
Atomic Habits by James Clear.
Life Profitability by Adii Pienaar.
Tom Webster

Additional Resources

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2024 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Packaging
You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.

While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategy

About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.