In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis.

Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement.

Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border.

The episode also features a powerful mini-documentary produced by Olson Strategies & Advertising, revealing the on-the-ground realities and the impact on local communities.

WATCH THE MINI-DOCUMENTARY: SchneiderforSheriff.com

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In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect.

John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results.

Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies.

Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business!

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In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics.

The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences.

Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns.

Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights.

Listeners can seek campaign advice from Wylie at Matt@MattWylie.com.

For more insights, LIKE, SUBSCRIBE, and leave a Review to support the show.

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Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day!

J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com

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Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley:

• Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?”
• We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity”
• How to Watch Game Tape to Level Up Campaign Performance

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On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning:

• The most productive way to think about, talk about and solve Border Security & Immigration
• How Terrible is Kamala Harris?
• Why you NEED a System for Thank Yous (or they’ll pile up)
• Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done”
• The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell, plus a reading of the WWI Poem, “In Flanders Fields”

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For daily updates and to communicate directly w/ Dustin & Sean, join our texting community by clicking here OR texting us directly at (202) 918-3345.

Sponsored by:

• www.OlsonStrategies.com
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• Redistricting Expert:
  • Alan P. Philp of Patriot Pathways
• Political Panel:
  • Fmr Exec Dir of the NRCC John Rogers of Torchlight Strategies
  • Fmr CO House GOP Leader Mark Waller of Waller Consulting
  • Political Strategist Matt Wylie of Wylie Strategy Group

• Olson Strategies: Everything You Need to Win Your Campaign
• Grassfire, LLC: Signature Gathering, Canvassing, & Live Calling
• 10CentTexting.com: the Best Quality mass Political Texting at the Best Price