Struggling to attract investors, source property deals, or grow your property business through social media? You’re not alone!
Many property developers, investors, and deal sourcers know they need to market themselves online but aren’t sure where to start, or why their current efforts aren’t working.
In this episode, we sit down with Christie Kirwan, founder of Ocho The Agency, to uncover the marketing strategies that actually drive results.
She shares the 3 essential content pillars every property professional should focus on: educational content to build authority, service-based content to showcase what you offer, and value-driven content to keep your audience engaged.
We also cover 5 viral content hooks to grab attention and grow your audience, along with the biggest mistakes property professionals make when it comes to social media marketing.
If you’re struggling to create a strategy, you’ll learn how to map out your content based on short, medium, and long-term goals.
We also discuss the best platforms to use, the most effective scheduling and editing tools, and how to stay consistent without running out of ideas.
Personal branding vs. business branding is another big topic, should you focus on building your own name, or is it better to market under a company brand? Christie shares her insights on what works best depending on your business model.
Whether you're new to property investment, a deal sourcer looking for investor clients, or an experienced developer aiming to scale, this episode will help you attract investors, build credibility, and convert leads into deals through effective social media marketing.
Contact Christie:
https://instagram.com/ochotheagency/
https://linkedin.com/in/christiekirwan/
Property Developer Show:
https://instagram.com/propertydevelopershow/
https://tiktok.com/@propertydevelopershow
https://linkedin.com/company/property-developer-show/
https://facebook.com/propertydevelopershow
Join us live at the Property Developer Show as we tour different cities across the UK in 2025!
Don’t miss out on this incredible opportunity to connect, learn, and grow within the property development community.
Register for your FREE tickets now: https://www.propertydevelopershow.co.uk
Chapters:
00:00 - Coming up
01:28 - Meet Christie Kirwan: marketing expert
02:00 - Common property marketing mistakes to avoid
02:55 - Creating a winning marketing strategy & action plan
03:13 - How to identify the right content & delivery strategy
06:51 - Crafting content that works: what’s the secret?
09:06 - Staying consistent & fresh with your content
10:15 - The biggest social media mistakes in property marketing
11:21 - Top content ideas that actually perform
14:39 - Personal brand vs. business brand: which is best?
17:28 - Content ideas when you have no properties yet
19:28 - Best software & apps for content creation & scheduling
21:15 - Building consistency in your marketing schedule
24:18 - LinkedIn secrets: how to leverage the platform
26:50 - Viral posts
31:21 - Managing multiple clients' content delivery
33:58 - How to keep up with marketing trends
37:48 - Creating high-quality content every time
39:43 - 5 viral hooks you need to know
40:35 - Overcoming the fear of going face-to-camera
44:44 - First steps in your marketing strategy
46:40 - Where to find Christie Kirwan & connect
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