In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.

1. 00:00 Welcome and Introduction

2. 00:30 Victoria's Journey to Freelance Copywriting

3. 05:54 Understanding Copywriting

4. 10:32 Effective Copywriting for Therapists

5. 19:22 The Power of Storytelling in Copywriting

6. 31:53 Email Marketing Strategies

7. 36:59 Conclusion and Resources

You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/

In this episode, Claire Feldman delves into the significant benefits of email marketing for therapists, emphasizing the creation and value of lead magnets to attract ideal clients. Claire provides a detailed guide on setting up email lists, highlighting the importance of maintaining engagement through consistent and valuable content. She also introduces upcoming workshops aimed at helping therapists brainstorm and create effective lead magnets and harness email marketing to promote their practice and services.

00:00 Introduction to Email Marketing

02:15 The Importance of Lead Magnets

05:14 Creating Effective Lead Magnets

14:19 Building and Nurturing Your Email List

19:12 Email Marketing Strategies for Therapists

25:12 Upcoming Workshops and Conclusion

Join my email marketing workshop series here:

https://www.prosperinprivatepractice.com/email-marketing-workshops

In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to consider: celebrating achievements, letting go of unhelpful habits, and carrying forward successful practices. Claire also invites listeners to join a vision and goal-setting session for 2025, encouraging a proactive and business-minded approach to the new year. 00:00 Welcome and Introduction 01:20 Reflecting on 2024: Challenges and Wins 05:14 Achievements and Growth in Private Practice 08:20 Letting Go of Setbacks and Burdens 10:44 Looking Ahead to 2025: Values and Goals 13:18 Vision and Goal Setting for the New Year 16:33 Invitation to Vision and Goal Setting Session 19:47 Conclusion and Final Thoughts Register to join my New Year Vision & Goal Setting Session

In this episode, Claire Feldman welcomes Chantel Dyson to discuss the potential and benefits of podcasting for therapists. Chantel shares her unique journey from a career in theater sound design to mathematics teaching and finally to podcast coaching. She reveals how personal experiences and storytelling can enhance therapeutic connections with clients. The conversation delves into practical steps for starting a podcast, from initial content creation to utilizing advanced AI tools for seamless editing and repurposing. Chantel also introduces her offerings, including podcast launch packages and VIP days, designed to help therapists create impactful and engaging podcasts. Listeners are encouraged to explore podcasting as a valuable and underutilized marketing platform for building trust and an authentic connection with their audience.

00:00 Welcome and Introduction

00:31 Chantel's Journey: From Theater to Teaching

02:27 Transition to Life Coaching and Podcasting

07:21 The Power of Podcasting for Therapists

12:49 Engaging Clients Through Podcasting

20:24 Creating Compelling Podcast Content

24:56 Understanding Your Client's Language

25:32 The Importance of Podcasting

27:33 Choosing the Right Marketing Strategy

27:51 Is Podcasting Right for You?

29:29 Getting Started with Podcasting

31:07 The Role of Video in Podcasting

34:58 Essential Tech for Podcasting

39:06 Repurposing Content for Maximum Reach

44:51 Podcast Launch Packages

47:44 Final Thoughts and Contact Information

Connect with Chantelle on instagram

In this solo episode, host Claire Feldman conducts an end-of-year review for 2024, reflecting on the challenges faced, including the global economic crisis and significant events like Trump's election. Claire discusses practical steps to prepare for 2025, focusing on reviewing finances, exploring revenue streams, and enhancing business operations. She emphasizes the importance of having a comprehensive marketing strategy and tracking referral sources and client engagement. Claire also introduces a special Black Friday offer for discounted one-on-one strategy sessions and complimentary access to her membership community events in December.

00:00 Introduction and Year-End Reflection

03:03 Financial Review and Planning

10:06 Streamlining Operations

14:13 Evaluating Referral Sources

18:47 Marketing Strategies for 2025

26:29 Special Black Friday Offer

29:34 Conclusion and Next Steps

Snag my BLACKFRIDAY offer. Get 30% off my 1:1 strategy session. Offer valid 22-29th November. Added BONUS!. Get complimentary access to events within my membership community for the month of December

https://www.prosperinprivatepractice.com/power-hour

In this episode, host Claire Feldman interviews Vicky Schilling, a self-belief business coach, focusing on the importance of self-belief in business success. They discuss Vicky's journey, the impact of her coaching, and the noticeable shift in her focus towards self-belief. The conversation covers the significance of addressing past experiences that shape current business practices, practical strategies for improving self-belief, and the role of self-worth in setting prices and attracting clients. Insights are provided on how self-belief influences all areas of business, including marketing, client attraction, and maintaining boundaries. Vicky also shares tips for daily actions to bolster self-belief and offers a free resource to help listeners progress from feeling stuck.

00:00 Welcome and Guest Introduction

00:43 The Importance of Self-Belief in Business

02:52 Personal Journey and Shifts in Focus

05:39 Training and Impact on Coaching

09:09 Addressing Procrastination and Self-Doubt

15:55 Pricing and Market Perception

30:16 Setting Goals and Tracking Progress

35:22 Daily Practices to Boost Self-Belief

40:19 Final Thoughts and Resources

You'll find Vicky at:

https://www.instagram.com/vicky.shilling/

Link to the blog referenced in our podcast:

https://vickyshilling.com/how-to-get-a-client-to-say-yes/

Her awesome free resource:

https://vickyshilling.podia.com/paralysis-progress-audio-guide-worksheet

Maximizing Revenue: Diversifying Income Streams for Therapists

In this solo episode, host Claire Feldman discusses various ways therapists can create additional income streams beyond the traditional one-on-one client model. She explores options such as workshops, digital products, and membership communities, as well as the benefits and challenges associated with each. Claire emphasizes the importance of starting small, understanding your ideal client's needs, and the necessity of effective marketing and audience growth. The episode provides practical advice for therapists looking to diversify their income and achieve greater financial stability.

00:00 Introduction to the Podcast

00:30 The Importance of Additional Income Streams

02:44 Focusing on One-to-One Client Base

04:06 Exploring Workshops as an Income Stream

06:16 Creating CPD Workshops for Therapists

09:22 Developing Digital Products

13:00 Membership Communities for Therapists

18:27 Market Research and Audience Engagement

19:43 Starting Small and Scaling Up

23:52 The Numbers Game in Selling

29:19 Upcoming Group Coaching Program

31:59 Conclusion and Final Thoughts

Download my free 'Beyond 1:1 - Create extra revenue for your practice' guide here:

https://www.prosperinprivatepractice.com/additional-income-for-therapists

Want to be added to the waitlist for my next cohort of my small group coaching program and launch your new income stream within 3 months? email at claire@prosperinprivatepractice.com

From Side Hustle to Full Practice: Shelley’s Journey to building an Associate Practice

In this episode, host Claire Feldman welcomes therapist Shelley Bradley Scholey to discuss her professional journey from mental health nurse to successful private practice owner. Shelley shares insights on transitioning from a military nursing role to setting up her own practice, emphasiging the importance of having a website and utilizing SEO for attracting clients. She also elaborates on the benefits and challenges of forming an associate practice, the significance of having a niche, and the evolving landscape of therapy post-pandemic. Shelley offers practical advice for therapists looking to expand their services and emphasizes the value of consistency and action in building a successful practice.

00:00 Welcome and Introduction

00:43 Shelley's Journey to Becoming a Therapist

01:55 Starting a Private Practice

03:38 The Importance of a Website and Online Presence

06:46 The Impact of COVID-19 on Therapy

08:28 The Benefits and Challenges of Niching Down

13:36 Transitioning to Full-Time Private Practice

20:34 Building and Managing an Associate Team

32:01 Future Plans and Entrepreneurial Spirit

38:43 Final Thoughts and Advice

You can connect with Shelley on instagram:

https://www.instagram.com/fortitudepsychologicaltherapy/

Or via her website:

https://www.fortitudepsychologicaltherapy.co.uk/?fbclid=PAZXh0bgNhZW0CMTEAAaYnlbq4hwCCI72w9VkfSzLtVpcGRU_OSUF4bsscyYJHgVwHazuviwqRm5k_aem_FOXZJklO9XfRHACXvbo6mQ