Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it.

In this episode, I’m breaking down the key differences between quizzes and surveys, why market research questions don’t belong in a quiz, and how to make sure your quiz delivers real insights while still helping you market your business effectively. If you want to attract the right leads and make your quiz irresistible to your audience, this one’s for you!

• How to tell if you’ve accidentally built a survey instead of a quiz
• Why certain questions don’t belong in your quiz
• The right way to structure quiz questions so they feel engaging and insightful
• When surveys do make sense—and how to use them properly

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this episode of the Quiz-Centered Marketing Podcast, we'll dive into a common quiz mistake that’s costing you accurate results—leading answers.

If your quiz answers make it obvious which one is “right,” “wrong,” or “somewhere in the middle,” you’re unintentionally pushing people toward a choice rather than learning how they actually think. And that means your quiz isn’t giving you the real insights you need to attract, nurture, and convert your ideal audience.

• What leading answers are—and how they can skew your quiz results.
• How to spot them—so you can make simple fixes that increase accuracy.
• How to write answers that feel neutral and natural—so your audience picks what’s true for them, not what they think they should pick.

By the end of this episode, you’ll know exactly how to write better quiz answers that feel neutral, insightful, and true to your audience—so your quiz results actually mean something.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's The Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thank you for tuning in! Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who wants to build a quiz that works!

Think you don’t need to segment your audience because you only have one offer? Think again. In this episode, I’m breaking down one of the biggest mistakes I see business owners make—assuming that segmentation is only for people with multiple offers.

Here’s the truth: Even if everyone is being led to the same offer, they have different motivations for buying. And when you understand those motivations, you can tailor your messaging to feel personal, relevant, and high-converting.

Here’s what you’ll learn:

• Why segmentation still matters when you have just one offer
• A real-life example of a postpartum health coach who transformed her messaging
• How to easily segment your audience with a quiz (without overcomplicating your funnel)
• Simple tweaks you can make in your emails to speak directly to your audience’s biggest struggles

By the end of this episode, you’ll know exactly how to start segmenting your leads so you can nurture them effectively and increase your conversions - no matter how many offers you sell!

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.