Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it.

In this episode, I’m breaking down the key differences between quizzes and surveys, why market research questions don’t belong in a quiz, and how to make sure your quiz delivers real insights while still helping you market your business effectively. If you want to attract the right leads and make your quiz irresistible to your audience, this one’s for you!

• How to tell if you’ve accidentally built a survey instead of a quiz
• Why certain questions don’t belong in your quiz
• The right way to structure quiz questions so they feel engaging and insightful
• When surveys do make sense—and how to use them properly

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this episode of the Quiz-Centered Marketing Podcast, we'll dive into a common quiz mistake that’s costing you accurate results—leading answers.

If your quiz answers make it obvious which one is “right,” “wrong,” or “somewhere in the middle,” you’re unintentionally pushing people toward a choice rather than learning how they actually think. And that means your quiz isn’t giving you the real insights you need to attract, nurture, and convert your ideal audience.

• What leading answers are—and how they can skew your quiz results.
• How to spot them—so you can make simple fixes that increase accuracy.
• How to write answers that feel neutral and natural—so your audience picks what’s true for them, not what they think they should pick.

By the end of this episode, you’ll know exactly how to write better quiz answers that feel neutral, insightful, and true to your audience—so your quiz results actually mean something.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's The Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thank you for tuning in! Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who wants to build a quiz that works!

Think you don’t need to segment your audience because you only have one offer? Think again. In this episode, I’m breaking down one of the biggest mistakes I see business owners make—assuming that segmentation is only for people with multiple offers.

Here’s the truth: Even if everyone is being led to the same offer, they have different motivations for buying. And when you understand those motivations, you can tailor your messaging to feel personal, relevant, and high-converting.

Here’s what you’ll learn:

• Why segmentation still matters when you have just one offer
• A real-life example of a postpartum health coach who transformed her messaging
• How to easily segment your audience with a quiz (without overcomplicating your funnel)
• Simple tweaks you can make in your emails to speak directly to your audience’s biggest struggles

By the end of this episode, you’ll know exactly how to start segmenting your leads so you can nurture them effectively and increase your conversions - no matter how many offers you sell!

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs!

In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course creator, or e-commerce business owner, you'll discover how quizzes can become the heartbeat of your marketing strategy - attracting, nurturing, and converting your ideal audience.

Here's what you'll learn:

• What is quiz-centered marketing? Understand how quizzes are more than just lead magnets; they're tools for creating meaningful and effective conversations with your audience.
• Who is it for? Learn why almost any business owner can benefit from quizzes.
• Why is it different? We'll explore why quizzes stand out from traditional lead magnets.
• How does it work? Learn how you can use quiz-centered marketing to grow your list with ready-to-buy subscribers!

Links & Resources

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions?

I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you.

Here’s what you’ll learn:

• Why asking for an email after the quiz builds trust and keeps participants engaged.
• The psychology behind curiosity and how quizzes harness it to drive conversions.
• The key difference between a quiz and other lead magnets (hint: it’s about consumption).
• Two effective ways to structure your email collection at the end of a quiz.
• How waiting to collect emails improves lead quality and audience connection.

This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all!

In this episode, I’m sharing why a quiz should always come first in your funnel.

Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz.

Here’s what we’ll cover today:

• Why starting with a quiz creates a stronger connection with your audience.
• How quizzes provide personalized value and insights that lead to better conversions.
• The problem with “one-size-fits-all” lead magnets and how quizzes solve it.
• A step-by-step breakdown of how to use quiz results to segment your list and deliver targeted follow-up content.
• Real-life examples of using quiz insights to create hyper-targeted resources

A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In today’s episode, we’re diving into a juicy topic: Should you tease possible results when promoting your quiz? Spoiler alert: My answer is a big, enthusiastic yes—and I’m breaking down exactly why.

Here’s what I cover in this episode:

• Why teasing quiz results piques curiosity and gets people excited to take your quiz.
• How sharing a sneak peek of possible outcomes can help quiz participants connect with your quiz on a deeper level.
• Real-life examples of how teasing results has created excitement and engagement (like the story of four sisters discovering their unique strengths through our marketing quiz).
• How teasing results can increase visibility and share-ability of your quiz.
• Creative ways to tease results without giving everything away!

I’ll also share examples from my own quizzes, like the holiday marketing quiz featuring nostalgic characters like Cindy Lou Who and Kevin McCallister, and how simple teases like character images led to more clicks and engagement.

By the end of this episode, you’ll feel confident about teasing your quiz results to build curiosity and create buzz around your quiz. A little hint goes a long way!

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.

In today's episode, I’m issuing a public service announcement—with love, of course.

Here’s the thing: I’m not downloading your PDF. Not your meal plan, your checklist, or your subject line freebies. And honestly, neither is your audience. It’s not because those resources are bad, but because the game has changed. It’s 2025, and we need to talk about why generic lead magnets are no longer cutting it.

Here’s what I dive into in this episode:

• Why one-size-fits-all lead magnets are losing their appeal in the age of AI.
• How tools like ChatGPT have set the bar for personalization—and what that means for your lead generation strategy.
• The power of quizzes to deliver personalized value and insights that AI can’t replace.
• How quizzes create trust, connection, and engagement in a way that PDFs and checklists never could.
• Why your expertise paired with a quiz is the ultimate tool to meet your audience’s needs.

The bottom line: It’s time to shift your lead magnet strategy. Quizzes are the ultimate way to show your audience you understand them while equipping them with the knowledge they need to make AI tools, like ChatGPT, work better for them. Your quiz doesn’t just stop at results—it creates an experience that sets the stage for your audience to say “yes” to your offers.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.