Rattle & Pedal: B2B Marketing Podcast

Auteur(s): Jason Mlicki & Jeff McKay
  • Résumé

  • Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
    This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/
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Épisodes
  • The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It
    Feb 7 2025

    We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from Edelman, Pew, Gartner, and Deloitte, this episode offers actionable strategies to rebuild trust and drive lasting success.

    The post The Credibility Crisis: Its Impact on Society, Business, and Professional Services Firms—and What to Do About It appeared first on Rattle and Pedal.

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    Moins d'une minute
  • How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering
    Jan 25 2025

    Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.

    The post How Firms and Software Companies Can Drive Business Together with Patrick Ferdig, CEO of Power of Partnering appeared first on Rattle and Pedal.

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    44 min
  • The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch
    Jan 10 2025

    What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time.

    The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch appeared first on Rattle and Pedal.

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    40 min

Ce que les auditeurs disent de Rattle & Pedal: B2B Marketing Podcast

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