Épisodes

  • 7 Creative Marketing Ideas to Break Through the Noise and Engage Cold Recruits
    Jul 2 2024

    Hey Recruiting Leaders! In this episode of Recruiting Conversations, we dive into some truly innovative marketing tactics to help you break through the noise and engage potential recruits in a way that stands out. Here’s the rundown:

    Episode Breakdown:

    • 00:00 - Introduction: We kick things off by talking about the critical role creative marketing plays in recruiting today.

    • 01:15 - The Power of Pattern Breakers: Discover why shaking up routine communication can grab attention like nothing else.

    • 03:10 - Creative Idea 1: Personalized URLs: Learn how custom URLs can make your outreach more memorable.

    • 05:35 - Creative Idea 2: Thoughtful Gifts: Think beyond the usual swag. How about a Chicago-style pizza?

    • 08:20 - Creative Idea 3: TEDx Talk Recommendations: Curate TEDx talks that resonate with your recruits’ interests.

    • 10:45 - Creative Idea 4: Book Sharing via Audible: Sharing audiobooks as a unique way to connect and start conversations.

    • 13:00 - Creative Idea 5: Snippet Messages: Use Snippet to send personalized messages with screenshots and callouts.

    • 15:25 - Creative Idea 6: Video Messaging: Tools like BombBomb can make your video messages direct and personal.

    • 17:40 - Creative Idea 7: Amazon Wishlist Gifts: Surprise recruits with items from their Amazon wishlists to show you care.

    • 20:15 - Closing Thoughts: Emphasizing the need for creativity in overcoming recruiting hurdles and standing out.

    Remember, engaging recruits isn’t just about following a script; it’s about breaking patterns and being memorable. These creative strategies can help you do just that. Don’t be afraid to experiment and see what resonates best with your potential recruits.

    Key Takeaways:

    1. Break Patterns: Use unique and thoughtful touches to disrupt the routine and capture attention.

    2. Personalization is Key: Tailoring your approach to each recruit can significantly boost engagement.

    3. Be Creative: Mix traditional and digital tools to keep your recruiting efforts fresh and impactful.

    Tune in to this episode for actionable insights that will elevate your recruiting game. And as always, let’s connect on LinkedIn and keep the conversation going.

    #RecruitingLeader #CreativeMarketing #PatternBreaker #EngageRecruits #RichardNugget

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    24 min
  • Sniper Recruiting: Quality Over Quantity
    Jun 24 2024

    In this episode of Recruiting Conversations, I dive into the significance of prioritizing quality over quantity in your recruiting efforts.

    A recent chat with a recruiting leader highlighted the pitfalls of wasting time on unqualified candidates.

    Time is precious. Here are three questions to ask before reaching out to a candidate:

    1. What does their social presence say about them?
    2. What are their production numbers?
    3. How long have they been in their current role?

    Common recruiting challenges and effective strategies to save time and boost results are also on the agenda.

    Episode Breakdown:

    • 00:00 Intro to Recruiting Challenges
    • 00:33 The Value of Time
    • 02:36 Quality vs. Quantity
    • 03:57 Defining the Recruiting Leader
    • 05:30 Tools for Identifying Quality Candidates
    • 07:53 Key Questions for Candidate Evaluation
    • 09:20 Importance of Social Presence
    • 13:21 Evaluating Production Numbers and Tenure
    • 18:25 Final Thoughts and Takeaways
    • 21:25 Closing Remarks

    Don't miss out! Tune in now and elevate your recruiting game.

    #RecruitingLeader #QualityOverQuantity #TimeManagement #Leadership #RecruitingTips #RichardNugget

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    22 min
  • How Lazy Recruiting Is Hurting Your Brand
    Jun 17 2024

    In this episode of 'Recruiting Conversations,' we dive into a hot topic: the spam messages flooding recruiting and why they just don't work.

    We're breaking down why using data strategically and crafting personalized, meaningful communication is the game-changer you need.

    I’ll show you real-life examples of those cringe-worthy spam texts and explain how adding a human touch to your tech-driven recruiting efforts can make a world of difference.

    We’re zeroing in on the mortgage industry to illustrate the power of quality data and thoughtful messaging, but these insights apply across the board.

    Get ready to transform your recruiting approach!

    00:00 Introduction to Recruiting Challenges
    00:35 The Problem with Spam Texts
    01:26 Real Examples of Ineffective Messages
    04:52 The Importance of Quality Data
    06:53 Combining Data with Technology
    12:27 Developing Effective Recruiting Strategies
    23:18 Conclusion and Final Thoughts

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    24 min
  • Unlocking Success: Why Cold Leads are Your Secret Weapon
    Jun 10 2024

    In today's episode, Richard explores why cold leads hold immense potential when recruiting. He breaks down the critical components of transforming cold leads into strong relationships and shares his strategic approach to relationship-building in recruiting. Tune in to uncover actionable steps that can elevate your recruiting game and set you apart in a competitive market.

    00:00 Introduction to Recruiting Challenges

    00:59 The Importance of Cold Leads

    02:52 Building Trust with Cold Leads

    05:50 Key Factors for Success with Cold Leads

    12:19 Relationship Building Strategies

    15:28 Value Equation and Relationship Building

    19:24 Leveraging LinkedIn for Recruiting

    20:52 Conclusion and Next Steps

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    21 min
  • From Sales Pitches to Genuine Connections in Recruiting: Your Presentation Matters When it Comes to Converting Recruits
    Jun 3 2024

    Check out "Recruiting Conversations" with Richard Milligan where he shows how busy recruiting leaders can set up an effective system without much fuss. Richard takes a hard look at the usual pushy sales style and offers a better way: building real relationships. Through stories, like one about a successful button seller in Times Square, he proves why this method works better. Richard believes recruiters should first focus on making genuine connections before jumping into job offers. This lays the groundwork for real, lasting professional ties and smooth transitions when the right job comes along. If you're a recruiter looking to up your game and build meaningful connections, this episode is for you.

    Here’s the rundown of this episode:

    • 00:00 Introduction to Recruiting Conversations
    • 00:32 The Times Square Button Seller Analogy
    • 01:51 Common Pitfalls in Recruiting
    • 03:30 Building Relationships Over Selling
    • 07:55 Implementing a Value Equation
    • 10:08 Conclusion and Final Thoughts
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    12 min
  • Reverse the Turnover Trend: The Dynamic Leader's Playbook
    May 28 2024

    Today, Richard explores a transformative approach called reverse recruiting, where the focus shifts from not only hiring team members but also actively recruiting them to stay and grow within the organization.

    In industries with high turnover rates like real estate, insurance, and mortgages, Richard discusses the crucial role of dynamic leadership in both attracting and retaining talent. He contrasts dynamic and static leadership styles, emphasizing that the ability to grow, innovate, and execute rapidly are key traits of leaders who successfully reduce turnover and foster team loyalty.

    Richard introduces the concept of a value ladder to create interdependency within teams, ensuring that every member feels integral to the team's progress. This strategy not only enhances retention but also encourages personal and professional growth among team members.

    Here’s the lineup for today’s discussion:

    • 00:00 Introduction to Recruiting Conversations
    • 00:35 The Essence of Reverse Recruiting
    • 00:52 Key Markers of Successful Leaders in Recruitment and Retention
    • 03:23 Dynamic vs. Static Leaders: Characteristics and Impact
    • 08:11 Building a Value Ladder for Team Growth and Retention
    • 14:12 Vision Casting and Future Growth for Dynamic Leaders
    • 14:56 Closing Thoughts and Resources

    Join us as Richard inspires leaders to assess and elevate their leadership styles, fostering a culture of continual growth and retention in their teams!

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    16 min
  • The Value Gap
    May 20 2024

    Welcome to another insightful episode of Recruiting Conversations with Richard Milligan, where today’s discussion revolves around navigating the complexities of modern, data-driven recruiting. Richard delves into how the digital landscape has transformed recruitment—making it easier to find talent but harder to engage them due to the sheer volume of recruiters and strategies out there.

    Richard highlights the critical importance of cutting through the noise by providing genuine value rather than resorting to overwhelming or spammy tactics. He champions the approach of building trust and relationships, positioning oneself as a 'person of value' who shares relevant knowledge and content. This strategy not only helps in standing out but also fosters long-term relationships and team growth.

    In this episode, Richard offers practical advice on how recruiters can enhance their approach to become more effective in this saturated digital environment. Here’s what’s coming up:

    • 00:00 Introduction to Recruiting Challenges
    • 00:55 The Paradox of Recruiting in the Digital Age
    • 03:50 Navigating the Noise: Strategies for Effective Recruiting
    • 05:17 Embracing Value: The Key to Successful Recruiting
    • 07:35 Creating a Gap of Value in Recruiting
    • 11:04 Conclusion and Call to Action

    Tune in to discover how to elevate your recruiting strategies by truly engaging with potential recruits in meaningful ways!

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    12 min
  • Brand Power: Boosting Recruiting Success Through Personal Branding
    May 13 2024

    Welcome back to Recruiting Conversations! In today’s episode, Richard zeroes in on a powerhouse strategy for recruiting success—developing a strong personal brand. Richard brings lessons from a conversation with a client who impressively recruited over 45 experienced salespeople in just 30 days, a leap from just a handful annually.

    Richard discusses the significance of embodying an attractive leader, utilizing structured systems for recruiting, and building a strong personal brand. He points out that about 25-30% of job offers are not taken up even after acceptance, underscoring how a robust personal brand can keep potential hires engaged and communicate your value effectively. He introduces the 4 C's of personal branding: connection, content, communication, and conversion, explaining how these elements not only draw talent but also boost retention.

    This episode also dives into practical ways to use digital platforms and social media to amplify your visibility, engage recruits, and ensure you attract and keep the best. Here’s what we’ve lined up:

    • 00:00 Introduction to Recruiting Success
    • 00:31 The Power of Personal Branding in Recruiting
    • 02:13 Understanding the Impact of Personal Brand on Recruiting and Retention
    • 04:39 Leveraging Digital Platforms for Recruiting
    • 07:42 The Role of Personal Brand in Job Acceptance and Retention
    • 09:27 Closing Thoughts and Resources

    Tune in to learn how you can maximize your recruiting success by crafting and managing a compelling personal brand!

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    10 min