In this episode of the Moneyball Real Estate Show, Kevin Clayson and Steve Earl discuss the anticipated interest rate cuts by the Federal Reserve and their implications for the real estate market. They reflect on recent events that have impacted their community and emphasize the importance of dialogue over being right. Kevin and Steve explore how changes in interest rates can affect buyer demand, consumer confidence, and the overall economy, encouraging listeners to consider investing in real estate during this favorable environment.

Listen for:
• Fed cuts vs. mortgage rates (not the same thing)
• Why HELOC/credit lines feel relief first
• Demand, prices, and the “seesaw” effect
• Why “today” beats trying to time the market
• How to pressure-test your own portfolio and next purchase

Get a personalized game plan: kevin@dfy-realestate.com (subject: “Game Plan”)

Takeaways

• It's more important to be good than to be right.
• Interest rates are likely coming down by the Fed.
• Consumer confidence drives buyer demand.
• Now's always the right time to buy.
• Increased consumer confidence affects the economy positively.
• Wages have not gone up commensurate with inflation.
• Interest rates have already started to decline.
• We're excited about the market generally speaking.
• It's a good environment to say, we like where we're at.
• Let's just keep rolling with this business.

Chapters

00:00 Introduction and Excitement for Updates

02:06 Reflections on Recent Events and Importance of Dialogue

07:37 Anticipation of Interest Rate Cuts

11:26 Impact of Interest Rate Changes on Real Estate

19:24 Consumer Confidence and Market Dynamics

25:35 Conclusion and Call to Action

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Book a call with Kevin and see what your personalized real estate roadmap could look like.
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Email Kevin directly: kevin@dfy-realestate.com

Learn more about DFY’s done-for-you investing approach at dfy-realestate.com

Click. Close. Cash Flow.

Episode Description:
What does Amazon Prime have to do with real estate investing? A lot more than you think.

In this episode of The Moneyball Real Estate Show, Kevin Clayson and Steve Earl pull back the curtain on the Amazon-style system that makes real estate feel simple—even though the behind-the-scenes work is anything but. From celebrating “micro wins” to explaining DFY’s 20-year process for vetting properties, they show why investing doesn’t have to feel overwhelming.

Discover how DFY vets 100 homes to bring you just 1, why the “last mile” of investing matters, and how a commitment to continuous improvement turns a complicated process into the easiest path to building wealth.

👉 Want a free digital copy of Micro Wins to Millions? Email Kevin at kevin@dfy-realestate.com and get instant access.

Takeaways:

Micro wins add up to millionaire-level results.

Amazon’s growth proves the power of systems and demand.

Real estate looks simple, but the behind-the-scenes work is complex.

DFY’s 20 years of process-building simplify investing for clients.

The “last mile” of investing is what clients see—while the heavy lifting happens behind the curtain.

Continuous improvement keeps DFY delivering better results year after year.

Sound Bites:

“We vet 100 homes so you only need to see 1.”

“Real estate looks simple—but the system behind it is complex.”

“Amazon delivers packages. We deliver passive income.”

“Clients feel like it’s easy. That’s because the hard work happens behind the curtain.”

Chapters:
00:00 – Monday wins, micro wins, and football lessons
03:07 – What Amazon Unbound teaches about systems
06:01 – Why real estate is harder (and easier) than it looks
12:06 – The hidden machinery behind DFY Real Estate
17:51 – The “last mile delivery” of real estate investing
23:55 – Why continuous improvement matters for your wealth

Get weekly deals, market updates, blog posts, and more delivered straight to your inbox.
👉 Join the list here

Book a call with Kevin and see what your personalized real estate roadmap could look like.
👉 dfy-realestate.com

Email Kevin directly: kevin@dfy-realestate.com

Learn more about DFY’s done-for-you investing approach at dfy-realestate.com

Takeaways

• The current real estate market is challenging for cash flow.
• Midterm rentals provide a unique solution to cash flow issues.
• Investors need to adapt to changing market conditions.
• MTRs are designed for corporate housing and insurance placements.
• The quality of the property and tenant experience is paramount.
• Investing in MTRs requires a higher initial investment but offers greater returns.
• MTRs can be a part of a diversified real estate portfolio.
• The management of MTRs is less intensive than short-term rentals.
• Understanding the market dynamics is crucial for successful investment.
• The MTR model is exclusive and not widely adopted, providing a competitive edge.

00:00 – Labor Day recording + commitment to consistency
Kevin and Steve open with gratitude for staying consistent, even on a holiday, and set the stage for why this episode matters.

02:00 – Why MTRs are the solution investors need right now
Cash flow is tight. Kevin explains how DFY “reads the tea leaves” to anticipate market shifts and why MTRs were created as a cash-flow solution.

04:20 – Market context: why cash flow is squeezed
Steve contrasts today’s environment with 2008, explaining how higher rates and sticky prices made cash flow scarce.

07:50 – Why not short-term rentals?
Steve shares DFY’s deep dive into STRs, why they proved too volatile and risky, and how that pivot led to discovering mid-term rentals.

10:30 – The guinea pig phase
Steve tells the story of furnishing and converting his own Oklahoma City home into an MTR, validating the model firsthand.

13:45 – From experiment to proven system
How DFY carefully expanded from Steve’s test homes to 100+ MTRs across Oklahoma City, Tulsa, DFW, and Indianapolis.

18:30 – What exactly is an MTR?
Kevin defines Mid-Term Rentals: curated, furnished single-family homes leased for 30–180 days to premium tenants like insurance companies, corporate housing, and medical contracts.

22:50 – Sub-market strategy & limited inventory
Why the key is targeting markets with strong placement demand but limited competing MTR supply.

25:40 – Premium tenants, premium experience
Steve explains why MTR tenants treat the homes better, why turnover keeps properties pristine, and how the management team focuses solely on fulfillment.

28:20 – The “real estate double” analogy
Kevin positions MTRs as bigger bricks on top of a long-term foundation—a way to accelerate portfolio growth while staying conservative.

29:50 – Numbers and logistics
Typical purchase price ranges ($300k–$360k), furnishing/design costs (~$40k), and how tax strategies like cost segregation can offset those expenses.

32:20 – 1031 exchanges and MTRs
Clarifying how exchanges work when rolling into an MTR, and how furnishings factor in.

33:30 – Why MTRs are the definitive solution for 2025
Kevin and Steve conclude with why MTRs are unique, exclusive, and the clearest path to cash flow in today’s high-rate environment.

35:15 – Call to action
Want to see your own MTR analysis? Email Kevin at kevin@dfy-realestate.com or request a call at dfy-realestate.com.

Get weekly deals, market updates, blog posts, and more delivered straight to your inbox.
👉 Join the list here

Book a call with Kevin and see what your personalized real estate roadmap could look like.
👉 dfy-realestate.com

Email Kevin directly: kevin@dfy-realestate.com

Learn more about DFY’s done-for-you investing approach at dfy-realestate.com