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Want to host an open house that truly converts? In this video, listen in as Rick Fuller and Buyer Specialist Marcos Fernandez break down the ultimate step-by-step strategy for mastering open houses. From setup and research to client conversations and follow-ups, we cover everything you need to know to make a lasting impression and generate real leads.

🔑 Learn how to:
✔️ Set up your open house for maximum impact
✔️ Research the market and neighborhood to impress buyers
✔️ Engage in meaningful conversations that build trust
✔️ Convert visitors into clients with the right follow-up

Don't miss these expert insights to level up your open house game! 🎥🏡

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Today RFT's Director of Expansion, Joe Seeley, and our Preferred Lending Partner, Danielle Pollack from Supreme Lending, led the conversation with brilliant insights on how to optimize your open house conversations. From getting the correct information from your open house guests to creating a sure fire follow up strategy, you'll learn new ways to maximize your open house efforts to convert contacts into clients and ultimately into closings.

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In today’s digital age—with Zillow, Realtor.com, and 3D home tours—are open houses still relevant? Absolutely! While they may not always sell the home directly, they play a crucial role in attracting buyers, generating leads, and creating new listing opportunities through door-knocking. Open houses also provide great social media content, positioning you as an active, engaged realtor in your market so that when your SOI thinks of real estate, they’ll think of you.

Join Rick and the team as they break down why open houses still matter and share proven strategies for hosting a successful one in Part 1 of this series. And for team leaders, this episode can serve as a great framework for your next agent meeting!

Pre Open House

How do you prepare for an open house?

How do you promote an open house?

What do you bring to an open house?

When should you show up to an open house?

Where should you place your signs at an open house?

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