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Want to host an open house that truly converts? In this video, listen in as Rick Fuller and Buyer Specialist Marcos Fernandez break down the ultimate step-by-step strategy for mastering open houses. From setup and research to client conversations and follow-ups, we cover everything you need to know to make a lasting impression and generate real leads.

🔑 Learn how to:
✔️ Set up your open house for maximum impact
✔️ Research the market and neighborhood to impress buyers
✔️ Engage in meaningful conversations that build trust
✔️ Convert visitors into clients with the right follow-up

Don't miss these expert insights to level up your open house game! 🎥🏡

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Today RFT's Director of Expansion, Joe Seeley, and our Preferred Lending Partner, Danielle Pollack from Supreme Lending, led the conversation with brilliant insights on how to optimize your open house conversations. From getting the correct information from your open house guests to creating a sure fire follow up strategy, you'll learn new ways to maximize your open house efforts to convert contacts into clients and ultimately into closings.

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In today’s digital age—with Zillow, Realtor.com, and 3D home tours—are open houses still relevant? Absolutely! While they may not always sell the home directly, they play a crucial role in attracting buyers, generating leads, and creating new listing opportunities through door-knocking. Open houses also provide great social media content, positioning you as an active, engaged realtor in your market so that when your SOI thinks of real estate, they’ll think of you.

Join Rick and the team as they break down why open houses still matter and share proven strategies for hosting a successful one in Part 1 of this series. And for team leaders, this episode can serve as a great framework for your next agent meeting!

Pre Open House

How do you prepare for an open house?

How do you promote an open house?

What do you bring to an open house?

When should you show up to an open house?

Where should you place your signs at an open house?

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There are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk and today’s topic is essential to leverage your business. We know we need to communicate with clients, but how is your B2B game? You probably have a lender, CPA, painter, or other professional that you refer your clients to on a regular basis, but are they returning the favor to you? Listen in as Rick shares the scripts he uses to partner with other professionals to build his CORE 100.

CORE 100 List

Scripts

Team Member: Hi ___________. This is (Your Name) with the Rick Fuller Team. How has everything been going for you? ….

Anyway, I am actually calling today because my business has been growing and lately I have been getting people that could potentially need what you do for a living and it made me think of you. I wanted to see if you were interested in receiving potential clients from me?

Potential CORE 100 Member: Of course! Who wouldn’t be?

Team Member: That is what I thought but you never know... I do have a question though. Do you currently have a Realtor that you are committed to meaning if you were going to sell your own home they would be the one you would sell it with?

Part 2 of 3 Commitment

Potential CORE 100 Member: Well yeah. I use __________. She has been my family's Realtor for the past 20 years but that doesn’t mean I wouldn’t love to do a good job for your clients. (If someone has a Realtor already, move on. You don’t want to compete for their referrals)

OR

Potential CORE 100 Member: No, not really. I mean I know a lot of Realtors around town but I can’t say that I am fully committed to anyone yet. Why do you ask?

Team Member: I only ask because I really believe in the power of having and developing reciprocal relationships with other businesses and I just want to make sure that anyone that I make a decision to commit to and send referrals to is just as committed to me and my business as I am to them and their business. I make it a point to search for great referrals and advocate for those that I am aligned with because I really believe in making an effort to contribute to the success of those around me. I mean I think we have all had the experience where we were sending all of our referrals to someone only to find out that they were sending their business to someone else…

Potential CORE 100 Member: I know what you mean.

Team Member: Exactly! So you know what I mean. Does this sound like something you could commit to then because I would really love to be able to tell my clients that you are the ______ that I recommend on a regular basis and know that you are telling your people the same about me?

Potential CORE 100 Member: Definitely! I will definitely keep my eyes and ears open for anyone that I know of that is looking to buy or sell.

Part 3 of 3 Follow Up

Team Member: Perfect! We should plan to grab some coffee soon so I know exactly what kind of people are perfect for you and you know what is right for me. Would that work for you?

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There are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk. Last week we discussed why these areas are important. At this week’s team meeting, we shared real life situations and conversations that make connecting with people and sharing real estate information simple, natural, and not a sales pitch.

5 Questions To Ask:

1. "How's the neighborhood treating you?"
2. "Have you heard about the latest real estate trends for 2025?”
3. "If you could choose your dream home in 2025, where would it be?"
4. “When was the last time you received an updated value on your real estate portfolio?”
5. “Have you considered investing in real estate for your future?”

10 “Buzz Words” The “Free/Bogo” of Real Estate

1. Foreclosures
2. Auctions
3. Short Sales
4. Down Payment Assistance
5. Grant Program
6. Investment Opportunity
7. Off Market
8. Coming Soon
9. Price Reduced
10. Hot New Listing

Powerful assumptive C.T.A.’s.

1. Lets grab coffee and chat about your real estate plans.
2. What email can I use to text you more information about the market?
3. Whats your address, I will shoot you over a Fuller Value Report
4. We should schedule time to share this with your spouse, parent, or partner.
5. Let's get you on our listing e-alert.
6. I should pop bye and help you prepare.

End every appointment with an appointment.

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There are three things that Rick and his leadership team are focusing on to empower their agents in 2025: time, training, and talk. Time management and blocking to address those activities that matter most, training to increase transactions and best serve clients, and Talking to create real estate conversations to be top of mind. When people think of real estate, do they think of you? Listen in as Rick addresses Part 1 in this series.

Rick shares several resources in this episode.
Click here to view perfect week calendar.
Click here to learn about his Agent Management Portal.

Do you have questions or comments for Rick? Contact us at info@rickfuller.com or (888) 950-RICK.

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Let's get specific. We know that we have to lead generate, follow up, have real estate conversations, attend events, and more, but what does that really look like? How does that translate into real world weekly actions? Listen in as Rick shares the four different types of real estate agents and what tasks you need to do daily to be in the top 1%.

Here is the link to the 2025 Pathways that Rick mentions.

Questions or comments? We want to hear from you! Contact us at (888) 950-RICK or christina@rickfuller.com.

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The end of the year is a great time to connect with your clients and to have real estate conversations. Every November, the Rick Fuller Team delivers pies to their friends, family members, and clients to not only show their appreciation, but to stay top of mind when it comes to real estate. One key way to connect with others without the hesitation of feeling like you’re selling something is by adding value with a pie, a free home valuation, or a contact list of vendors that you trust. Listen in as Rick shares 10 conversations that your clients WANT to have with you as 2024 comes to a close and 2025 begins.

Get these scripts from our blog: https://rickfullerinc.com/agents-blog/

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