Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Auteur(s): Laura Bashore and Mary Fain Brandt
  • Résumé

  • We're your hosts and Business Coaching experts Mary Fain Brandt and Laura Bashore


    We’re sharing all our mistakes and insider tips from our 20+ years in business and

    how we successfully scaled up our businesses without losing our minds or our husbands.

    Sure you can piece it together and try to DIY your way to success

    OR
    you can listen to us every week and learn the shortcuts because we promise there
    are some.








    © 2025 Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers
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Épisodes
  • The TEDx Advantage: From Application to Standing Ovation: Bobby Umar's Insider Guide
    Apr 1 2025

    Securing a TEDx talk remains one of the most coveted opportunities for speakers, coaches, and thought leaders. But what exactly does it take to not only get selected but to deliver a talk that transforms your career and business? In this illuminating conversation, five-time TEDx speaker Bobby Umar pulls back the curtain on the entire process.

    Bobby's journey from rejected applicant to becoming a TEDx veteran with over 2 billion social media impressions offers powerful lessons for anyone with a message to share. The most liberating revelation? TEDx isn't looking for celebrity status or extensive credentials – they're seeking compelling ideas presented in unique ways. As Bobby explains, "TEDx doesn't care about your experience level, your level of achievement, your status. What they care about is what is the story, what is the idea, and will it help my audience."

    From crafting an attention-grabbing title (think "Could You Change a Person's Life in 20 Seconds?" rather than generic topics like "The Importance of Resilience") to navigating the interview process, Bobby shares tactical advice that has helped countless clients secure their own TEDx opportunities. He recommends developing three distinct talk ideas and creating application templates that can be quickly customized for different opportunities.

    The business impact of delivering a successful TEDx talk can be substantial. After his first presentation, Bobby saw his speaker fees jump by 2.5 times, consulting fees double, and speaking engagements increase by 40%. But the pathway to these benefits requires understanding the three-part journey: landing the talk, crafting an exceptional presentation, and strategically leveraging the resulting video content.

    For those ready to pursue this career-defining opportunity, Bobby's parting wisdom emphasizes focus, community support, and clarity of purpose. As he puts it, "Your focus leads to the result. Make sure you have a way to be as focused as you can to get the results you want, because we can't do 20 things."

    Ready to transform your ideas into a TEDx-worthy presentation? This episode provides the road

    Text us your Thoughts

    SPONSOR
    TEAM Referral

    https://teamreferralnetwork.com/san-diego-region/
    Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

    TEAM Referral Network - SD
    https://teamreferralnetwork.com/san-diego-region/


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    39 min
  • Crafting Compelling B2B Content with Instagram Expert Jennifer Herman
    Jan 21 2025

    Tired of hearing Instagram is a business must, but not seeing the ROI for your B2B needs?

    Us too, and that's why we've brought in Jenn Herman.

    Get ready to transform the way you create content with Jennifer's expert tips. We explore the art of crafting educational and visually appealing posts that captivate audiences and effectively communicate your message.

    From practical advice on batching content and leveraging B-roll footage to making the most of scheduling tools like GoraPulse, you'll walk away with a toolkit designed to optimize your Instagram presence. Discover how to strike the perfect balance in your posting strategy for maximum impact and engagement.

    The conversation emphasizes optimizing profiles, effective content strategies, and the importance of engagement to maximize social media impact.

    • Importance of optimizing Instagram profiles
    • Crafting a compelling bio and highlights for first-time visitors
    • Types of content: Carousels, Reels, and educational posts
    • Strategies for batching content efficiently
    • Utilizing Instagram Stories for business engagement
    • Balancing personal sharing with brand integrity
    • Understanding audience preferences for tailored content

    In our conversation, we also tap into the world of personal branding, discussing how sharing your story can foster genuine connections.

    Whether you prefer an open-book strategy or a more reserved approach, Jennifer helps navigate the delicate balance between authenticity and privacy.

    If you enjoyed the podcast, show us some love. Please rate, review and subscribe to our podcast, and if you have any feedback, go ahead and share that with us too, because we want to hear from you. Until then, stay focused, stay motivated and stay caffeinated.

    Connect with Jenn Herman
    https://jennstrends.com/

    Text us your Thoughts

    SPONSOR
    TEAM Referral

    https://teamreferralnetwork.com/san-diego-region/
    Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

    TEAM Referral Network - SD
    https://teamreferralnetwork.com/san-diego-region/


    Voir plus Voir moins
    50 min
  • Thriving Online: Master Google My Business with Special Guest Jonathan Tran's Proven Strategies
    Jan 14 2025

    How does a mobile notary scale business to nationwide and internation heights? Find out how our guest used Google My Business to do just that!

    Understanding the essential role of Google My Business can be a game-changer for small business visibility and growth. In this enlightening episode, we discuss strategies for maximizing GMB’s potential, the importance of gathering authentic testimonials, and how to respond effectively to customer feedback.

    Laura and Mary are joined by expert, Jonathan Tran, to share the tactics he uses to grow his business with Google My Business

    • Importance of Google My Business for local visibility
    • Strategies for completing a strong Google My Business profile
    • The relationship between good reviews and client conversion
    • Personalized techniques to gather customer testimonials
    • The effect of review volume on online visibility
    • Importance of replying to reviews promptly and effectively
    • Handling changes in industry or business location within Google My Business
    • Market trends concerning small businesses and AI integration

    Don’t forget to follow, review, and rate our podcast if you find value in our content!

    Connect with Jonathan:
    https://www.instagram.com/jonathantranimal/
    Notary Pin: https://notarypin.com/

    Text us your Thoughts

    SPONSOR
    TEAM Referral

    https://teamreferralnetwork.com/san-diego-region/
    Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

    Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

    If you enjoyed the show - follow, rate, and share our podcast with your network!

    We'd love to hear directly from you:
    bizscaleuppod@gmail.com


    Connect with Laura and Mary on LinkedIn:
    https://www.linkedin.com/in/lauraobashore/
    https://www.linkedin.com/in/maryfainbrandt/
    https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

    Thank you to our Sponsors:
    BuzzSprout
    Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
    Receive $20 through BuzzSprout's Refer a Friend Program

    TEAM Referral Network - SD
    https://teamreferralnetwork.com/san-diego-region/


    Voir plus Voir moins
    38 min

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