Tired of hearing Instagram is a business must, but not seeing the ROI for your B2B needs?

Us too, and that's why we've brought in Jenn Herman.

Get ready to transform the way you create content with Jennifer's expert tips. We explore the art of crafting educational and visually appealing posts that captivate audiences and effectively communicate your message.

From practical advice on batching content and leveraging B-roll footage to making the most of scheduling tools like GoraPulse, you'll walk away with a toolkit designed to optimize your Instagram presence. Discover how to strike the perfect balance in your posting strategy for maximum impact and engagement.

The conversation emphasizes optimizing profiles, effective content strategies, and the importance of engagement to maximize social media impact.

• Importance of optimizing Instagram profiles
• Crafting a compelling bio and highlights for first-time visitors
• Types of content: Carousels, Reels, and educational posts
• Strategies for batching content efficiently
• Utilizing Instagram Stories for business engagement
• Balancing personal sharing with brand integrity
• Understanding audience preferences for tailored content

In our conversation, we also tap into the world of personal branding, discussing how sharing your story can foster genuine connections.

Whether you prefer an open-book strategy or a more reserved approach, Jennifer helps navigate the delicate balance between authenticity and privacy.

If you enjoyed the podcast, show us some love. Please rate, review and subscribe to our podcast, and if you have any feedback, go ahead and share that with us too, because we want to hear from you. Until then, stay focused, stay motivated and stay caffeinated.

Connect with Jenn Herman
https://jennstrends.com/

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TEAM Referral
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Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

How does a mobile notary scale business to nationwide and internation heights? Find out how our guest used Google My Business to do just that!

Understanding the essential role of Google My Business can be a game-changer for small business visibility and growth. In this enlightening episode, we discuss strategies for maximizing GMB’s potential, the importance of gathering authentic testimonials, and how to respond effectively to customer feedback.

Laura and Mary are joined by expert, Jonathan Tran, to share the tactics he uses to grow his business with Google My Business

• Importance of Google My Business for local visibility
• Strategies for completing a strong Google My Business profile
• The relationship between good reviews and client conversion
• Personalized techniques to gather customer testimonials
• The effect of review volume on online visibility
• Importance of replying to reviews promptly and effectively
• Handling changes in industry or business location within Google My Business
• Market trends concerning small businesses and AI integration

Don’t forget to follow, review, and rate our podcast if you find value in our content!

Connect with Jonathan:
https://www.instagram.com/jonathantranimal/
Notary Pin: https://notarypin.com/

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Unlock the secrets of Chambers of Commerce as we explore their rich history and modern-day impact on business growth and community engagement. Imagine doubling your business connections by understanding the true power of these networks, which have been pivotal since medieval times. Our journey through this episode promises insights into how chambers have transformed from simple trade associations to dynamic engines for local economic development. We share our own stories of finding the right chamber, emphasizing the importance of building a local reputation and fostering genuine business connectivity. Whether you're a newcomer or a seasoned entrepreneur looking to expand, this episode offers strategies to harness chamber membership for valuable relationships and resources.

Get ready to maximize your chamber membership benefits with practical advice and personal anecdotes that illustrate the rewards of active participation. From joining influential committees to staying updated on local policy developments, we reveal how to navigate complex business landscapes effectively. Learn the proactive approaches needed to leverage chamber resources, from seeking introductions to industry connections to asking the right questions. With a focus on community engagement and motivation (and fueled by a good cup of coffee), we encourage you to share this episode with fellow entrepreneurs and keep the conversation going on social media. Join us next time for more enriching discussions that inspire and connect.

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Thoughtful gifting can make a difference for the business owners in your life. This episode provides a diverse array of unique and practical gift ideas tailored for entrepreneurs, covering everything from tech gadgets to personal growth subscriptions.

• Highlighting the importance of digital tools for productivity
• Recommending desk organizers and docking stations for efficient workspace
• Discussing the necessity of comfortable headsets and noise-canceling headphones
• Debating the pros and cons of branded gifts
• Emphasizing the benefits of ergonomic office chairs
• Promoting coffee-related gifts for daily motivation
• Introducing smart reusable notebooks as a sustainable alternative
• Listing essential tech gadgets and portable chargers for on-the-go business owners
• Advocating for local gift cards to support small businesses
• Highlighting transformative gifts like memberships and coaching sessions

Share the podcast with your family and friends for gifting inspiration!

We will see you in the New Year with fresh episodes and amazing guests!

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how businesses can truly stand out in a crowded market? Join us as we welcome Michael Vickers, a entrepreneur and consultant, who shares his secret sauce for success: mastering business verticals. Michael promises to enlighten us with his insight on why identifying and owning specific niches is the game-changer you need to prevent business failure.

With his practical strategies, you'll learn how to position your business as the go-to choice in your industry, ensuring that you not only survive but thrive amidst fierce competition.

But that’s not all. We also explore the dynamic nature of business and the power of focus with personal anecdotes that illustrate the importance of adaptability. Whether it’s leveraging multiple niches or sharpening your focus on a single one, Michael emphasizes the necessity of evolving strategies in response to ever-changing market conditions.

From the resilience of the pharma and tech industries to insights from the banking sector, this episode is packed with valuable lessons on diversification and strategic focus that can propel your business to new heights. Don’t miss out on these insights that could redefine your approach to success.
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Connect with Michael on LinkedIn:
https://www.linkedin.com/in/rainmakerpro/

Exclusively for our listeners, download your free copies of Michael Vickers Books!
https://form.jotform.com/232465642633053

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how embracing gratitude could transform your business and personal life? As the season of Thanksgiving approaches, we dive into heartfelt conversations about the power of appreciation in our entrepreneurial journeys. We share personal stories that highlight the unwavering support of our husbands and the invaluable role of a strong support system, be it family or a cherished group of friends. It's easy to get swept away by the pursuit of business goals, but taking a moment to recognize the strength and love from those around us can be profoundly grounding. Reflecting on how our social circles have evolved, we discuss the significance of nurturing relationships that empower both our personal and professional lives.

As we explore the ever-evolving landscape of business, we tackle the challenges and opportunities brought by AI, emphasizing the importance of niching down and delegation. The shift from daily operations to strategic growth is a journey filled with personal development and the need for collaboration. Aligning our passions with our work is highlighted as a key to staying inspired and effective. We wrap up by expressing sincere gratitude to you, our listeners, for being part of our path. Your engagement and feedback are vital, and we invite you to continue this journey with us by subscribing, sharing, and connecting on social media. Your support means the world, and we can't wait to grow alongside you.

Text us your Thoughts

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Unlock the secrets to harnessing LinkedIn's full potential for business growth as your hosts, Mary Fain Brandt and Laura Bashore, guide you through the platform's newest features and strategic approaches to scale your reach. Can vertical video feeds really revolutionize your engagement? We reveal how a friend skyrocketed to 200,000 views by making the most of these tools and share expert tips on crafting content that captures attention, even in silent mode. Discover how to easily manage the nuisance of unsolicited pitches and keep your LinkedIn inbox a space for meaningful communication.

Engage with power and precision by learning the art of thoughtful commenting and personalized interactions on LinkedIn. We'll show you how strategic comments can generate organic leads and why newsletters are your secret weapon for reaching key professional roles like CEOs and hiring managers. Forget AI-generated fluff—authenticity is your ticket to genuine connections. Whether you're steering your LinkedIn strategy solo or considering outsourcing, we offer insights to boost your networking and communication. Elevate your LinkedIn game and watch your professional connections flourish.

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Are you ready to transform your business mindset and strategy? Explore the essential lessons we've learned in navigating growth and change, from shifting our focus from career coaching to honing our roles as business owners. Discover how letting go of tasks that no longer bring joy can foster a sense of relief and renewal, keeping your core vision intact even as strategies evolve. This episode promises insights into embracing change positively to prevent stagnation and cultivate both personal and professional development.

Find out how setting boundaries and prioritizing self-care can be the backbone of maintaining a healthy work-life balance. We share anecdotes about the critical role of self-care practices like facials and exercise, alongside the necessity of setting clear boundaries to protect your mental health. Plus, we delve into the world of technology integration, illustrating how leveraging tools like AI can revolutionize your business, keeping you competitive in today's fast-paced market. Think of it as a modern-day embrace of innovation, similar to when Excel first changed business operations.

Get ready for a deep dive into the art of networking, forming strategic partnerships, and gleaning valuable client insights. Learn why setting boundaries and knowing when to step away from misaligned opportunities can safeguard your reputation and time. Practical tips on vetting partners, understanding client demographics, and the importance of niching down are only the beginning. We'll share effective time management strategies, such as time blocking and hiring virtual assistants, empowering you to focus on what truly matters for business growth. Embrace continuous learning and stay updated with emerging technologies, gaining the confidence to share these insights with your network for shared success.

Text us your Thoughts

SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/