Sustainability has become a business imperative. What years ago may have been dismissed as “hippie, tree-hugging” talk in the boardroom is now being seriously demanded by investors, customers, and consumers.

But how did we get here?

In the first episode of the fourth season, Shaken Not Burned co-host and co-founder Felicia Jackson takes the guest seat, interviewed by fellow co-host and co-founder Giulia Bottaro. Felicia has over two decades of experience in the sustainability world as a lecturer, consultant, researcher, and journalist.

We cover the history of business sustainability, touching on the 1987 Brundtland Report, the 1992 Rio Earth Summit, and of course the 2015 Paris Agreement.

We explore what’s driving new business strategies and how our collective mentality has changed over the years, painting the picture of an ideal world economy that is rooted in nature. Everything is interconnected – companies, nature, individuals – and it’s crucial to understand the foundation of our systems to enact effective change.

Reading materials:

• Brundtland Report
• Rio Earth Summit
• Paris Agreement
• Shareholder vs stakeholder capitalism
• Systems change

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