Climate change is a super wicked problem: time is running out to address it; the same people who caused the problem are also the ones responsible for fixing it, from governments to the fossil fuel industry; and there's no central body or authority to turn to. On top of this, policymakers are in the habit of discounting the future, meaning they look at short-term wins rather than long-term solutions for which they may not be rewarded.

For example, if the UK had pushed heavily into renewables early enough, the current cost of living crisis, largely driven by expensive natural gas, would never have happened. We've got to broaden the conversation, ensuring that people understand what's at stake and what it's going to mean to them in the medium and long term.

In this week's episode of Shaken Not Burned, Felicia talks to one of the world’s leading climate scientists: Professor Mark Maslin, a professor in Earth System Science at University College London.

We explore why climate science is so critical to tackling the climate crisis and, perhaps more importantly, discuss what 1.6°C rise in global temperature really means for our future. And, as ever, we look at how we can accelerate the transition to a cleaner, more sustainable world.

Professor Maslin breaks down the science behind our changing planet, the urgent need for policy reform, and the role that businesses, governments, and individuals must play in addressing climate change. From the power of renewable energy to the influence of climate misinformation, this conversation highlights the barriers to action—and the solutions we already have at our fingertips.

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Sustainability has become a business imperative. What years ago may have been dismissed as “hippie, tree-hugging” talk in the boardroom is now being seriously demanded by investors, customers, and consumers.

But how did we get here?

In the first episode of the fourth season, Shaken Not Burned co-host and co-founder Felicia Jackson takes the guest seat, interviewed by fellow co-host and co-founder Giulia Bottaro. Felicia has over two decades of experience in the sustainability world as a lecturer, consultant, researcher, and journalist.

We cover the history of business sustainability, touching on the 1987 Brundtland Report, the 1992 Rio Earth Summit, and of course the 2015 Paris Agreement.

We explore what’s driving new business strategies and how our collective mentality has changed over the years, painting the picture of an ideal world economy that is rooted in nature. Everything is interconnected – companies, nature, individuals – and it’s crucial to understand the foundation of our systems to enact effective change.

Reading materials:

• Brundtland Report
• Rio Earth Summit
• Paris Agreement
• Shareholder vs stakeholder capitalism
• Systems change

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Season 4 of Shaken Not Burned is about to start!

Our new iteration is all about providing the tools to build sustainability literacy. Many professionals are being thrust into a world they are not familiar with, having to learn new jargon or come up with strategies to keep up with what's going on in their industry and beyond.

We have compiled a list of topics that are ever-present and ever-changing in sustainability debates, such as the history and outcomes of the Paris Agreement, the concept of degrowth, the practicalities of the G of ESG, what climate risk means in investment and insurance, and many more.

Co-hosts Felicia Jackson and Giulia Bottaro will be interviewing expert guests to cover all the bases of each topic. The episodes will be divided into clusters of big-picture topics and the specifics of how it might affect various industries, in a coherent approach that allows you to interact at your own level of interest.

If you enjoyed this episode, subscribe to our newsletter and follow us on LinkedIn, TikTok and Instagram – and why not spread the word with your friends and colleagues?