Épisodes

  • ASOE Model To Scale Your Startup Business

    ASOE Model To Scale Your Startup Business
    Feb 11 2025
    LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO INCREASE SALES IN YOUR ESTABLISHED BUSINESS Scaling your business isn’t just about working harder or posting more, it’s about working smarter. In this episode, I’m walking you through the exact model I use with my clients to help them scale their sales without scaling their time. We’re covering: How to know if you’re truly ready to scale The key difference between growing and scaling your business My ASOE Model: Analyze, Sustain, Optimize, Expand Why most businesses try to scale before they’re ready and how to do it the right way Simple tweaks that can create massive sales growth without adding more to your plate Scaling isn’t about doing more, it’s about doing better. We’re diving deep into what it really takes to increase your sales while keeping your business sustainable. Grab a notebook and get ready to take action. Topics We Discuss: Business Growth vs. Scaling, Sales Optimization, Business Efficiency, Sustainable Expansion, Marketing & Sales Strategy FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    32 min
  • So You Feel Burnout From Your Business // HOW TO SAVE IT

    So You Feel Burnout From Your Business // HOW TO SAVE IT
    Feb 7 2025
    LISTEN TO THIS EPISODE IF YOU HAVE FALLEN OUT OF LOVE WITH YOUR BUSINESS & ARE UNSURE HOW TO CRAWL BACK TO PASSION FROM BURNOUT If your business feels more like a chore than a passion, you’re not alone. Maybe you dream about a 9-5 just so you can shut off. Maybe you feel like the only way forward is to burn it all down and start over. But it doesn’t have to be this way. This feeling is usually an operations issue. As your business grows you don’t adapt, you just keep adding more. More tasks, more stress, more pressure. You hire a team, but instead of relief, you feel like you’re managing chaos. You’re too deep in it to see another way. In this episode, I’m walking you through a process to reconnect with your business, simplify what’s not working, and rebuild in a way that feels good again. We’ll cover: Why burnout is so common in business and how to avoid it The signs you’ve outgrown your current way of working How to reflect on operations, inefficiencies, and what’s causing stress The power of simplifying, setting boundaries, and making big shifts A real client story on how we turned burnout into a business they love again Sometimes, the best thing you can do is rip the bandaid off and take action. This episode will help you step back, get clarity, and make the moves that bring joy back into your business. Topics We Discuss: Business Burnout, Sustainable Growth, Operations & Efficiency, Reigniting Passion, Boundaries in Business FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    34 min
  • How to Increase Profitability As A Product Based Business Owner

    How to Increase Profitability As A Product Based Business Owner
    Feb 4 2025
    LISTEN TO THIS EPISODE IF YOU ARE STRUGGLING WITH PROFITABILITY IN YOUR BUSINESS Profit is the most important metric in your business. Revenue is great, but if your profit margins are tiny, you’re basically running an expensive hobby. You might be making $2M, but if you’re only keeping $50K… is it really worth it? In this episode, we’re breaking down the biggest profitability mistakes business owners make, like not knowing their cost of goods sold (COGS), underpricing, or ignoring inefficiencies in labor costs. If money comes in and goes out and you have no idea where it’s going, this is your wake-up call. We’ll cover: The difference between profit and revenue (and why it matters more than you think). Common profitability mistakes that keep businesses stuck. Why a small profit margin with little room for growth is a major red flag. A real client story on how optimizing inefficiencies doubled their profit in a year. If you’re only looking at your numbers once a year at tax time, you’re already behind. Profitability isn’t just about cutting costs, it’s about smart strategy, pricing, and making decisions based on facts, not feelings. If you want your business to be sustainable long-term, this episode will help you take a bird’s-eye view, get curious about inefficiencies, and start making real money moves. Topics We Discuss: Profitability, Business Finances, Cost Optimization, Pricing Strategy, Scaling Profit Margins FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    48 min
  • Let’s Discuss Sales Plateaus In Business // Why They Happen & How To Fix Them

    Let’s Discuss Sales Plateaus In Business // Why They Happen & How To Fix Them
    Jan 31 2025
    LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE IN A SALES PLATEAU & HOW TO GET OUT OF IT Let’s talk about that frustrating feeling when your sales just... stop growing. Maybe you’ve been stuck at the same sales number for months (or even years), or you can’t figure out how to hit that next big milestone. It’s like the momentum that got you here isn’t enough to get you further. Here’s the thing: what helped you grow before isn’t usually what helps you scale. Growing is about big moves; scaling is about tweaks and adjustments. Often, we get comfortable, stick to what’s familiar, and miss the gaps and opportunities that are right in front of us. In this episode, we’ll cover: Common plateaus (like $30k, $60k, or even $1.1M) and why they happen. How to analyze your business to identify gaps, inefficiencies, and untapped potential. The BTS (behind-the-scenes) tweaks that need attention before taking bold action. We’ll also talk about the big moves that can break the plateau—whether it’s growing your visibility, adding a new product, increasing your prices, or even cutting costs. I’ll walk you through questions to ask yourself, like: Where are people dropping off? What’s working, and how can you make it even better? What major expansion action do you need to take? The secret isn’t doing more; it’s doing better. Scaling starts with refining what you already have and making smart, intentional changes that create massive results. If you’re feeling stuck and ready to shake things up, this episode is for you. Topics We Discuss: Sales Plateaus, Scaling Strategies, Business Growth, Refining Systems, Breaking Stagnation FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    32 min
  • How to Maximize Productivity Fit For Your Personality Style // WITH AMBER DE LA GARZA

    How to Maximize Productivity Fit For Your Personality Style // WITH AMBER DE LA GARZA
    Jan 28 2025
    LISTEN TO THIS EPISODE IF YOU’RE TRYING TO OPTIMIZE YOUR PRODUCTIVITY AS A BUSINESS OWNER BUT IN WAYS THAT WORK FOR YOU In today’s episode, we chat with Productivity Expert, Amber De La Garza, all about productivity, planning your schedule, balancing it all, & figuring out what productivity looks like for you! Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast and creator of Leverage Lab®. Amber shares her message on her weekly podcast and as Straight Talks both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations. Amber’s Social Media // CLICK HERE Amber’s Podcast // CLICK HERE FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    1 h et 3 min
  • Growing a Candle Business By Building a Loving Community // CLIENT STORIES

    Growing a Candle Business By Building a Loving Community // CLIENT STORIES
    Jan 24 2025
    LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR A REAL LIFE STORY OF HOW KRYSTINA GREW HER CANDLE BUSINESS WITH COMMUNITY In this conversation you will hear from Krystina, from Graveyard Wanderers, sharing her story of growth, community, & building a e-commerce candle business all through social media. Krystina has mastered many things like aesthetics, building a group of people that love her brand, & selling an experience, instead of just her product. Want some tangible tips of how to grow your product based business? This episode if for you! Graveyard Wanderers // INSTAGRAM Graveyard Wanderers // WEBSITE FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    40 min
  • Necessary Foundations You MUST Know to Sell Your Products on Social Media

    Necessary Foundations You MUST Know to Sell Your Products on Social Media
    Jan 21 2025
    LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA In this episode, we’re talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this one’s for you. We’ll break down the four key pillars every brand needs: Ideal Customer – Who you’re speaking to and what they need from you. Brand Values – What your business stands for and why it matters. Differentiator – What sets you apart in your industry. Brand Identity – The voice, visuals, and vibe that make your brand unique. Once these pillars are solid, everything else—your messaging, content topics, and overall strategy—becomes so much easier. You’ll attract more aligned people, create engaging and specific content, and start building a real, connected community. If you’re ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started. Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    27 min
  • The Difference Between Business Strategy & Planning

    The Difference Between Business Strategy & Planning
    Jan 17 2025
    LISTEN TO THIS EPISODE IF YOU ARE UNSURE IF YOU ARE PROPERLY STRATEGIZING YOUR BIZ In this episode, I’m diving into the difference between planning and strategy—and why nailing both is the key to seeing real growth in your business. If you’ve ever thought, “I’m doing all the things—posting, emailing, showing up consistently—but nothing’s moving,” this episode is for you. Here’s the thing: having a plan is great (think: posting 5x a week or sending one email a month), but if there’s no strategy behind it, it’s just busy work. Strategy is where the magic happens. It’s about how you communicate, the messaging you use, and the sequence you follow to make everything you’re doing actually resonate with your audience. I’ll break down the difference between quantity (how often you post) and quality (how well your content resonates), and why simply being consistent isn’t enough. We’ll talk about how to create a plan and a strategy that work together to elicit the response you want—whether that’s more sales, engagement, or visibility. If you’re already looking ahead to 2025 and feeling overwhelmed by everything you think you need to do, this episode will help you simplify. We’re getting clear on how to blend strategy and planning so you can hit your goals without spinning your wheels. Topics We Discuss: Strategic Planning, Business Growth, Effective Messaging, Content Strategy, Aligning Plans with Strategy FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here
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    23 min