Join us for an insightful conversation with Dr. Merran Cooper, CEO of Touchstone Life Care, as she shares her remarkable journey from medicine to entrepreneurship. Discover the importance of advance care planning and how Touchstone Life Care is revolutionising end-of-life care decision-making. Dr. Cooper discusses common misconceptions, the challenges of navigating end-of-life decisions, and the vision for the future of compassionate, patient-centered care. Tune in to learn more about this transformative initiative and the impact it's making on individuals and families worldwide.Linkshttps://touchstonelifecare.com/https://www.linkedin.com/in/merran-cooper-touchstonelifecare/

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Summary

Faris Aranki shares his experience of starting his own business during the COVID-19 pandemic and the challenges he faced. He emphasises the importance of understanding and adapting to the needs of others, whether it's in a classroom setting or a business environment. Faris also discusses his equation for success, which includes strategic IQ, emotional intelligence (EQ), and focus quotient (FQ). He shares stories of how he helped companies overcome challenges by applying EQ and focusing on effective communication. Faris provides tips for entrepreneurs, including leveraging existing relationships and warm introductions.

Paul and Faris also discussed the challenges of closing sales in the B2B space, including long sales cycles and ghosting. They also talk about the importance of reframing rejection and the value of cultural experiences in shaping one's perspective. Faris shares his experiences teaching in different countries and the lessons he learned from living in El Salvador and Nepal. They also touch on the misconception that entrepreneurs need to work long hours and the importance of maintaining mental health. Faris shares a failure he experienced when he moved to Spain without fully understanding the language and how he overcame it. The conversation concludes with a discussion about the future of Sheogito and the origin of its name.

Takeaways

• Starting a business during a pandemic can be challenging, but it can also lead to great success.
• Understanding and adapting to the needs of others is crucial in both personal and professional settings.
• Success is a combination of strategic IQ, emotional intelligence (EQ), and focus quotient (FQ).
• Effective communication and the ability to read a room are essential skills for entrepreneurs.
• Leveraging existing relationships and warm introductions can help in building a client base. Closing sales in the B2B space can be challenging, with long sales cycles and the possibility of ghosting by potential clients.
• Reframing rejection is crucial for maintaining a positive mindset and learning from the experience.
• Cultural experiences, such as teaching in different countries, can provide valuable insights and shape one's perspective.
• Maintaining mental health and work-life balance is essential for long-term success as an entrepreneur.
• Failure is a natural part of the journey, and learning from failures is crucial for personal and professional growth.
• Sheogito, a company that helps sharpen teams, strategy, and people, is looking to expand and become a global presence.
  

Chapters

Chapters 02:20 Starting a Business During a Pandemic 11:23 The Equation for Success: Strategic IQ, EQ, and FQ 17:31 The Importance of Effective Communication and Reading a Room 35:57 Reframing Rejection and Embracing Cultural Experiences 46:31 Overcoming Failure and Learning from Mistakes 53:16 The Future of Sheogito: Expanding and Sharpening Teams