Happy End of 2024!

Ready to elevate your business game in the year ahead?


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place.

Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.

Episode Highlights

• The importance of treating yourself like a client and setting boundaries to prevent burnout.

• Why you need diversified revenue streams, and a client base to generate leads and revenue.

• How to implement strong systems and document processes to ensure business continuity.

• Why building strong, local relationships helps enhance your brand and broaden your client base

• Why you need an integrated marketing approach that includes social media, email marketing and community engagement.

Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts!

Resources

• Schedule a strategy session to get your 2025 plan in motion

• Get a Marketing Audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Where are my fellow introverts at?

Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.

Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity.

There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts.

This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.

KEY POINTS

• The challenges and strengths of being an introvert in business

• Strategies for effective networking and building meaningful relationships

• The importance of authentic and consistent marketing for introverts

• Practical self-care tips for managing energy levels and preventing burnout

• Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever wondered why your social media ads aren't delivering the results you hoped for?

Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!

This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation.

Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness.

If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!

Episode Highlights:

• Start ad campaigns using successful social media posts to ensure high engagement.

• Set clear business goals beyond view counts to drive meaningful growth.

• Employ tools like ManyChat for streamlined lead capture and engagement.

• Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.

• Allocate a minimum of three months for campaign optimization and accurate metric assessments.

About Carol Kabaale

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.

Resources

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/

• Website: http://carolkabaale.com/

• Instagram: http://instagram.com/carolkabaale

• LinkedIn: linkedin.com/in/carolkabaale

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com