Tired of the content hamster wheel? You're not alone!

As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content.

When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals.

Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management.

Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop

Episode Highlights:

• Importance of content repurposing for efficient social media marketing

• Strategies for maximizing existing content and extending its reach

• Utilizing Repurpose IO to facilitate content management

• Workshops available for a deep dive into repurposing strategies

• Benefits of repurposing in saving time and achieving business goals

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income.

Episode Highlights:

• Importance of diversifying marketing strategies amid volatility in the social media world

• How to build and grow an effective email list

• Benefits of lead magnets and tips for creating one

• Exploring alternative marketing strategies like SEO and long-form content

• Consideration of other revenue streams, including passive income and affiliate marketing

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet.

Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever.

So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?

I see you.

This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail.

Episode Highlights:

• Discussion on recent changes in Facebook's policies and their business implications.

• Importance of diversifying marketing strategies beyond social media.

• Tips for building in-person connections and leveraging email marketing.

• Personal anecdotes about fostering local community engagement.

• Value of owned marketing assets like websites and email lists.

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Resources Mentioned:

• Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop

• Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com