Tired of the content hamster wheel? You're not alone!

As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content.

When we repurpose our content, we maximize our marketing efforts without continuously churning out brand-new material. I’ve had many clients mention that they are the bottleneck when it comes to creating consistent content. Adopt repurposing as a consistent practice, so you can focus on achieving your business and marketing goals.

Get your pens ready to jot down our strategies to expand your content’s lifespan and reach with tips and tools to enhance your content management.

Content repurposing workshop - https://www.heidijschmidt.com/content-planning-repurposing-workshop

Episode Highlights:

• Importance of content repurposing for efficient social media marketing

• Strategies for maximizing existing content and extending its reach

• Utilizing Repurpose IO to facilitate content management

• Workshops available for a deep dive into repurposing strategies

• Benefits of repurposing in saving time and achieving business goals

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income.

Episode Highlights:

• Importance of diversifying marketing strategies amid volatility in the social media world

• How to build and grow an effective email list

• Benefits of lead magnets and tips for creating one

• Exploring alternative marketing strategies like SEO and long-form content

• Consideration of other revenue streams, including passive income and affiliate marketing

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet.

Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever.

So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?

I see you.

This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail.

Episode Highlights:

• Discussion on recent changes in Facebook's policies and their business implications.

• Importance of diversifying marketing strategies beyond social media.

• Tips for building in-person connections and leveraging email marketing.

• Personal anecdotes about fostering local community engagement.

• Value of owned marketing assets like websites and email lists.

Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!

Resources Mentioned:

• Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop

• Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

You’ve seen the “ins and outs” trend right?

This week, we’re doing a spin on that for our 2025 marketing tactics.

This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.

We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.

Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.

Episode Highlights:

• The importance of targeted hashtags and keyword-friendly captions.

• Balancing automation with authentic human interaction.

• Multi-channel marketing strategy to diversify audience reach.

• Emphasis on storytelling, community building, and employee-generated content.

• Prioritizing quality over quantity in email and social media marketing.

• Strategic use of AI for content creation and engagement.

If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!

Resources

• Email Marketing Session with Jay Schwedleson From Inbound 2023 & 2024

• Newsletter sign up

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there.

I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basically put out the same thing and also… went viral. The copy cat, had more followers (by tens of thousands), and the thread I saw was like, “if you’ve amassed that much of a following, why would you feel the need to copy others? How are you lacking originality?”

This week, we’re talking about just that. The pitfalls of plagiarizing and strategies to use the content that inspires you and your competitor research to inspire your own unique brand content without being a copycat. Let’s cultivate our own authentic and engaging online presences without yanking content from the FYP or Explore tab.

In a world saturated with content, your unique voice is your strongest asset. By avoiding the temptation to copy competitors and instead focusing on carving out your own niche, you can build stronger relationships with your audience, foster trust, and set the stage for long-term success. Remember, authenticity isn't just a buzzword—it's a powerful strategy for sustainable growth.

Key Points

• The negative impacts of copying competitors' content.
• Importance of understanding your unique audience and brand identity.
• Conducting competitor analysis to find content opportunities.
• Tips for repurposing high-performing content.

Like what you hear? Be sure to subscribe so you don’t miss a single episode! We love feedback, and I read every single review – feel free to leave a review or email us with anything you’d like to hear on the podcast!

Resources:

• Workshop on Content Repurposing Strategies (February 2025)
• Connect with Heidi on Instagram: @heidischmidt
• Follow Heidi on LinkedIn: Heidi Schmidt LinkedIn

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Happy New Year!

Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in.

In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influence of Gen Z, you’ll discover how to adjust your marketing strategy to captivate this dynamic audience. Plus, we’ll break down performance marketing and why it’s a must for your toolkit.

You’ll learn how to harness the power of short-form video, keep your content authentic, and make user-generated content work for you. But that’s not all—we’re also talking about the comeback of email newsletters, how creative risks can pay off big time, and why affiliate campaigns could be your secret weapon for revenue growth.

This episode is packed with actionable tips to help you stay ahead of the competition and make 2025 your most successful year yet. Grab your notebook, and let’s get started!

Episode Highlights:

• How to Leverage AI tools like Meta AI, TikTok Assistant, and Canva's AI features to optimize your social media marketing workflow.

• Why there’s a shifting focus to ROI-driven strategies using advanced analytics to connect social metrics with business outcomes.

• Why authenticity matters and how to balance the allure of trends with original, authentic content to maintain genuine engagement.

• The shift of user-generated content versus traditional influencer marketing

We’d love to connect with you on social media. If you love what you hear, leave us a review and follow us wherever you listen to podcasts!

Resources Mentioned:

• Cast Magic - https://get.castmagic.io/oacvbm1jghvp

• Descript - https://descript.com/

• Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Happy End of 2024!

Ready to elevate your business game in the year ahead?


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place.

Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.

Episode Highlights

• The importance of treating yourself like a client and setting boundaries to prevent burnout.

• Why you need diversified revenue streams, and a client base to generate leads and revenue.

• How to implement strong systems and document processes to ensure business continuity.

• Why building strong, local relationships helps enhance your brand and broaden your client base

• Why you need an integrated marketing approach that includes social media, email marketing and community engagement.

Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts!

Resources

• Schedule a strategy session to get your 2025 plan in motion

• Get a Marketing Audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Where are my fellow introverts at?

Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.

Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity.

There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts.

This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.

KEY POINTS

• The challenges and strengths of being an introvert in business

• Strategies for effective networking and building meaningful relationships

• The importance of authentic and consistent marketing for introverts

• Practical self-care tips for managing energy levels and preventing burnout

• Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com