Happy End of 2024!

Ready to elevate your business game in the year ahead?


This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving.

We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a client. This episode is packed with strategies for diversifying revenue streams and the importance of delegating and outsourcing tasks, having strong systems and standard operating procedures in place.

Whether you're a seasoned entrepreneur or just starting out, this episode will provide actionable advice to drive your business forward.

Episode Highlights

• The importance of treating yourself like a client and setting boundaries to prevent burnout.

• Why you need diversified revenue streams, and a client base to generate leads and revenue.

• How to implement strong systems and document processes to ensure business continuity.

• Why building strong, local relationships helps enhance your brand and broaden your client base

• Why you need an integrated marketing approach that includes social media, email marketing and community engagement.

Like what you hear? I’d love for you to leave a review wherever you listen to podcasts! Be sure to follow us on Apple Podcasts or wherever you listen to podcasts!

Resources

• Schedule a strategy session to get your 2025 plan in motion

• Get a Marketing Audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Where are my fellow introverts at?

Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the business world.

Navigating all the “shoulds” in business can be draining to our energy - but we’re diving into some actionable tips to help navigate networking, optimize their social media strategy, and maintain their sanity.

There’s a lot of power in the old adage quality over quantity especially in friendships and relationships, we’re also sharing practical self-care routines to ensure you're recharging effectively which is especially important for introverts.

This episode is packed with personal anecdotes, expert advice, and the encouragement you need to succeed on your own terms.

KEY POINTS

• The challenges and strengths of being an introvert in business

• Strategies for effective networking and building meaningful relationships

• The importance of authentic and consistent marketing for introverts

• Practical self-care tips for managing energy levels and preventing burnout

• Time-blocking, delegation, and the use of automation tools

If this episode resonates with you, be sure to leave a review and connect with us on social media!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever wondered why your social media ads aren't delivering the results you hoped for?

Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone!

This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol shares the importance of using successful social media posts as the starting point for ads, ensuring you leverage existing engagement for better impact. She explains how to set tangible business goals that go beyond mere view counts, advocating for strategies that lead to real growth and effective lead generation.

Carol dives into the nitty-gritty of setting up strategic ad campaigns, key performance indicators (KPIs) such as cost per result and the necessity of baseline testing and talks about the why behind waiting at least three months to properly optimize and verify campaign effectiveness.

If you’re curious about Meta ads, this is a must listen for actionable takeaways that will make your campaigns more effective in the long run!

Episode Highlights:

• Start ad campaigns using successful social media posts to ensure high engagement.

• Set clear business goals beyond view counts to drive meaningful growth.

• Employ tools like ManyChat for streamlined lead capture and engagement.

• Avoid simply boosting posts; utilize Ads Manager for detailed targeting and comprehensive tracking.

• Allocate a minimum of three months for campaign optimization and accurate metric assessments.

About Carol Kabaale

Carol Kabaale is a Facebook Ads & Strategy Consultant dedicated to helping online business coaches shine with Facebook ads.

Resources

• Facebook ad readiness quiz - https://carolkabaale.com/quiz/

• Website: http://carolkabaale.com/

• Instagram: http://instagram.com/carolkabaale

• LinkedIn: linkedin.com/in/carolkabaale

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ready to take your LinkedIn game to the next level?


Short-form videos are making their way to the professional networking platform that every B2B client of mine has a presence on. My question is, are you ready to add video to YOUR LinkedIn Strategy?

With video views on LinkedIn booming, this episode discusses how you can get noticed on the platform through short-form video and the essentials of creating killer short-form videos tailored for LinkedIn’s unique audience.

Find out why keeping your videos under two minutes is a must and how to nail that clear audio and snappy pace. From sharing conference highlights to giving a peek behind the scenes at work, you’ll discover what kinds of content really engages with your LinkedIn audience.

Whether you’re flying solo or running a big business, this episode is packed with practical strategies to help you nail your video marketing on LinkedIn. You’ll be all set to captivate your audience and expand your network like a pro.

Episode Highlights:

• The lowdown on why short-form video is becoming a big deal on LinkedIn.

• Tips for making engaging LinkedIn videos, like keeping them short and adding subtitles.

• How to easily repurpose content from Instagram and TikTok for LinkedIn.

• How tools like Descript and CastMagic can simplify video making.

• Why knowing your audience is key to LinkedIn success.

Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!

Resources Mentioned

• Schedule a Strategy Session
• Descript for AI Video Editing
• CastMagic for AI Content

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Every social media manager I know often laments about declining social media performance.


Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year.

Are you also tired of unpredictable social media algorithms sapping your engagement?

In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.

We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.

Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.

Episode Highlights:

• The pitfalls of relying solely on social media marketing and the benefits of email marketing.
• Strategies for growing email lists through valuable content and strong client relationships.
• Insights on diversifying marketing channels and equitable outsourcing practices.
• Case study: leveraging viral social media moments to enhance engagement and growth.
• Encouraging innovation through quick testing and adaptation of new marketing ideas.

Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!

Resources Mentioned

• Cat Valverde’s free pilot program:
  emailrevamp.com

______________________________________________________________________

About Cat

With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Connect with Cat

Connect with Cat on X

Connect with Cat on Linkedin

Connect with Cat on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s get a little personal. What did your online journey first look like? When did you join social media?

In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration.


It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead."

It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities.


From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter: that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics.

For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.

Episode Highlights:

• We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.

• Heidi’s personal and professional journey in social media and content marketing.

• Insights on the importance of community building and authentic engagement over vanity metrics.

• Practical advice on managing social media presence effectively.

• How to tackle imposter syndrome and the overwhelm of online marketing

Resources Mentioned:

• We Lead Volume 1
• We Lead Volume 2
• Leading Ladies

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!

I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?”

This stopped me in my tracks because what good is that?


We should be encouraging people to leave Google reviews of our member businesses.


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles.

This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy.

Episode Highlights:

• Importance of Google reviews for local SEO and online reputation.

• Strategies to capture Google reviews without feeling pushy.

• Significance of responding to both positive and negative reviews.

• How to leverage customer reviews for social media content.

• The correlation between the number of reviews and local search visibility.

Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!

Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you tired of aimless scrolling and muddled marketing strategies?

Do you want to create more purposeful content that attracts more engagement and drives real results for your business?

This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.

We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals.

Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.

Episode Highlights

• The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.

• How to address your audience’s pain points and needs rather than just seeking to fill your timeline.

• Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.

• Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly.

• Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.

• How to set achievable social media goals and avoid getting caught up in vanity metrics.

About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.

Connect with Peg

• Instagram
• Pinterest
• TikTok
• Youtube
• Website

Resources Mentioned:

• "The Art of Small Business Social Media A Blueprint for Marketing Success" - Coming in November!

• Schedule a Social Media

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com