You’ve seen the “ins and outs” trend right?

This week, we’re doing a spin on that for our 2025 marketing tactics.

This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.

We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.

Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.

Episode Highlights:

• The importance of targeted hashtags and keyword-friendly captions.

• Balancing automation with authentic human interaction.

• Multi-channel marketing strategy to diversify audience reach.

• Emphasis on storytelling, community building, and employee-generated content.

• Prioritizing quality over quantity in email and social media marketing.

• Strategic use of AI for content creation and engagement.

If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!

Resources

• Email Marketing Session with Jay Schwedleson From Inbound 2023 & 2024

• Newsletter sign up

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com