Schlitz beer has always been intertwined with Pabst Brewing Company, but in its heyday, Schlitz was actually the beer of choice. Through a series of unfortunate events, the Uihlein brothers found themselves as the owners of Schlitz Brewing Company by 1875 and were ready to take the company to new heights. Some would even argue that without Schlitz, Milwaukee wouldn’t be the successful city it is today. This episode we’re talking about an escape from Germany, all the reasons you’ll ever need to never want to take a trip on a ship again, and the start of a family dynasty.

Streaming on major platforms now!

Resources

• Ambitious Brew by Maureen Ogle
• Immigrant Entrepreneurship
• History of Milwaukee
• Brookston Beer Bulletin
• Encyclopedia of Milwaukee
• Wisconsin History
• Leadership and Social Movements: The Forty-Eighters in the Civil War by Christian Dippel and Stephan Heblich
• Milwaukee Public Library
• Milwaukee Magazine
• United Press International
• New York Times
• Milwaukee Journal Sentinel
• Herald-Tribune
• Northern Illinois University Digital Library
• Wisconsin Harness Racing Hall of Fame
• US Trotting News

American Cheese has been a fan favorite of children and adults for decades, but most cheesemakers feel very differently about it. We’re delving into James Krafts’ entrepreneur spirit, the ins and outs of “process cheese”, and the ingenious business strategies that made Kraft Foods a household name. This episode is all about Kraft Foods history starting from a little town in Canada to a big jump across the Niagara River. It’s time to stir up a pot of mac and cheese while we talk about how a horse named Paddy, a little blind ambition, and cheese changed the world.

Articles
Britannica
History of Business
Harvard Business School
American National Biography
Today
Academic Dictionaries and Encyclopedias
My Companies
Wisconsin State Farmer (2)

Websites
Kraftwood
Bon Appétit
Culture Cheese Magazine

When Henry Heinz lost everything to a bad business investment, he turned to his family for help to build a ketchup kingdom. With a little creativity and a lot of business sense, Henry was able to create America’s most beloved condiment. Grab some fries and layer on the ketchup as we dish on ketchup, rotting cucumbers, and a sinking ship (metaphorically and literally).

Follow us on Facebook and Instagram at Success PDCST to see photos from the episode!

Website
Senator John Heinz History Center
Heinz

Articles
H.J. Heinz Pickle Factory

TV Shows
The Food That Built America

Books
In Good Company by Eleanor Dienstag

You’ve seen Pabst Beer in the grocery stores for decades, but it was not any easy road to success for this two hundred year old company. It all started with the Best family’s decision to leave Germany and take a chance on building a new business in a budding new American town, Milwaukee, Wisconsin. Pour a Blue Ribbon brewski and settle in as we uncover the story of Pabst that was brewed with company pivots, family shame, and a hostile takeover.

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Books
The Pabst Brewing Company by Thomas C. Cochran
Ambitious Brew by Maureen Ogle

Websites
Urban Milwaukee
Pabst Mansion
Pabst
Sussex-Lisbon Amea Historical Sociaty, Inc.

Videos
Pabst Farms: Pabst in Cow Country USA

Business References
Forbes
Zen Business

182 years ago the foundation was put in place for one of the world’s largest conglomerates. And it all started in a little town in Massachusetts. This episode, we’re headed down the Berkshire Hathaway rabbit hole to figure out how one boat ride from London to New York set off the events that would lead Warren Buffet to owning one of the most well-known businesses in the nation. Strap in for the journey as we talk cotton mills, sibling rivalries, and blind revenge.

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Books
Elizabeth Buffman Chace, 1806-1899: Her Life and Its Environment by Lillie Buffum Chace Wyman
Representative Men and Old Families of Southeastern Massachusetts
Berkshire Hathaway, Inc. by Seabury Stanton
Memoir of Samuel Slater by George S. White
The Textile American, Volumes 9-10

Websites
Greener Pastures
Explore Adams
Find a Grave
Britannica
National Parks Service

Articles
The Berkshire Bunch
Warren Buffett’s $200B Berkshire Blunder and the Valuable Lesson He Learned
Berkshire Hathaway, The Legacy of a Yankee Carpenter
Nylon: A Revolution in Textiles

Videos
Berkshire Cotton Mfg. Co., Adams, Massachusetts, circa 1917

We have chocolate on the mind so there was no way we could do Mars, Incorporated without an episode on Hershey too! Milton Hershey's desire to be the greatest son ever created a lot of business setbacks in his life, but with William Murrie at the wheel, Hershey Chocolate Company could weather any storm. This episode we're talking about love, triumph, and a blood bath that changes American history.

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Podcasts
Business Wars
Hershey vs Mars - Chocolate Town
Hershey vs Mars - Blast Off
Hershey vs Mars - A Candy-Coated Prayer
Hershey vs Mars - Mars Attacks!
Hershey vs Mars - A Chocolate Rolls Royce
Hershey vs Mars - Global Chocolate Domination
Chocolate and Sustainability

The Food That Built America
The Great Chocolatiers

Books
Chocolate Wars by Deborah Cadbury
The Emperors of Chocolate by Joel Glenn Brenner
Crisis in Candyland by Jan Pottker

Websites
Hershey Archives

Articles
How Hershey’s Chocolate Helped…

Those M&Ms you're reaching for did not have a sweet beginning. We're going back to the early 1900s as we talk about Frank Mars' chocolate-coated ideas, Forrest Mars' unrelenting tenacity, and the unlikely story that is Mars, Inc. In this debut episode, we'll walk through Mars, Inc. history and uncover the most pivotal moments that made it possible for this secretive company to exist today. Grab a Snickers, as we talk deceit, nepotism, and espionage.

Follow us on social media everywhere at @SuccessPDCST
Facebook
Instagram
Twitter
TikTok

Books
Chocolate Wars by Deborah Cadbury
The Emperors of Chocolate by Joel Glenn Brenner
Crisis in Candyland by Jan Pottker

Websites
Mars History
The Five Principles

Podcasts
Business Wars
Hershey vs Mars - Chocolate Town
Hershey vs Mars - Blast Off
Hershey vs Mars - A Candy-Coated Prayer
Hershey vs Mars - Mars Attacks!
Hershey vs Mars - A Chocolate Rolls Royce
Hershey vs Mars - Global Chocolate Domination
Chocolate and Sustainability

The Food That Built America
The Great Chocolatiers