• Tales From the Beat

  • Auteur(s): Ed Garsten
  • Podcast

Tales From the Beat

Auteur(s): Ed Garsten
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  • Résumé

  • I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.
    Ed Garsten
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Politique
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Épisodes
  • Dan Roth

    Dan Roth
    Feb 12 2025

    Dan Roth is a journalist, PR pro, and host of the Hooniverse podcast. He fits the profile perfectly, working on both sides of the news and PR scrimmage line. We have a spirited conversation about how he's used all three to succeed at each, the culture shock of going from a newsroom to corporate PR, the viability of auto shows as a PR tool, messaging EVs and more.

    Link to Hooniverse podcast:https://www.hooniverse.com/podcasts/
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    33 min
  • Topspeed.com Editor Craig Cole

    Topspeed.com Editor Craig Cole
    Jan 29 2025

    In this episode of Tales From the Beat host Ed Garsten speaks with automotive journalist Craig Cole, the editor of Topspeed.com and co-founder of YouTube channel Auto Esoterica. The discussion goes everywhere from auto shows, to automotive PR, to classic cars to EVs and more.

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    31 min
  • The Irony of Auto Show Shows

    The Irony of Auto Show Shows
    Jan 11 2025

    There was a time some automakers spent millions on shows at auto shows to reveal a new car or truck. Those days are gone as budgets and technology take precedence. But in this episode I look at some of the history of those shows and consider whether or not they were really worth it in the end.

    Link to video I reference: https://www.youtube.com/watch?v=2IGPPDu5x6A&t=968s
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    12 min

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