Dan Roth is a journalist, PR pro, and host of the Hooniverse podcast. He fits the profile perfectly, working on both sides of the news and PR scrimmage line. We have a spirited conversation about how he's used all three to succeed at each, the culture shock of going from a newsroom to corporate PR, the viability of auto shows as a PR tool, messaging EVs and more.

Link to Hooniverse podcast:https://www.hooniverse.com/podcasts/

In this episode of Tales From the Beat host Ed Garsten speaks with automotive journalist Craig Cole, the editor of Topspeed.com and co-founder of YouTube channel Auto Esoterica. The discussion goes everywhere from auto shows, to automotive PR, to classic cars to EVs and more.

There was a time some automakers spent millions on shows at auto shows to reveal a new car or truck. Those days are gone as budgets and technology take precedence. But in this episode I look at some of the history of those shows and consider whether or not they were really worth it in the end.

Link to video I reference: https://www.youtube.com/watch?v=2IGPPDu5x6A&t=968s

Happy New Year! As 2025 hits, I look back and ahead at stories, dealing with PR people, "empathetic" management, EV fanboys and girls, along with some resolutions. See if they match your experiences in '24 and promises for '25.

As surely as Christmas poinsettias and Hanukah menorahs, the season of C-E-S has set it and reporters are under attack...from stressed out PR people under pressure to land coverage of their clients at the big tech show in Vegas. But my sore knees are dug in, and I've got Duran Duran to help me out against those flaks who are hungry like the wolf for coverage.

Never trust info from artificial intelligence searches as 100% accurate. What if you could bring actual intelligence, from real humans into the mix. That's what new platform mixus.ai is doing. In this episode Ed Garsten speaks with mixus.ai co-founder Elliot Katz to explain the concept and how you can use it.

For our 100th episode, our guest is manager of the best auto company media website, Courtney Protz-Sanders, who has built the Stellantis website into a reporter's best friend over the course of four ownerships and 21 years. We discuss what makes a superior media website, what reporters expect of them, and what's next. Courtney also run the Paws for Life Animal Rescue and is on the Board of the Michigan Pet Alliance. We discuss how those organizations help save pets' lives and make them better. Paws for Life: https://www.pawsforliferescue.orgMichigan Pet Alliance: https://www.MichiganPet.org

A PR person took the "concept" of embargo to a strange, new dimension and it still has me reeling from that trip to a hitherto unknown zone.