Épisodes

  • Comparing Walmart and Amazon: Insights from an Expert
    Feb 6 2025

    In this episode, John interviews David Milestein, co-founder of Sellcord, a leading agency in Walmart marketing. They discuss the growth of Walmart as a competitor to Amazon, the differences in seller treatment between the two platforms, and the importance of conversion rates in Walmart's ranking algorithm.

    David shares insights on optimizing listings for Walmart, the types of products that perform well, and the tools available for keyword research. The conversation also touches on customer behavior and the evolving landscape of e-commerce.

    In this conversation, John and David discuss the evolving landscape of e-commerce, particularly focusing on Walmart's competitive edge against Amazon. They explore the convenience of Walmart's delivery services, the importance of Walmart Fulfillment Services (WFS), and effective advertising strategies on Walmart. They also highlight common mistakes sellers make when entering the Walmart marketplace and share insights on the future potential of Walmart in the e-commerce sector.

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    Connect with David and Sellcord and get Free audit on Walmart listings and ads:

    Website: https://www.sellcord.co/

    Facebook: https://www.facebook.com/sellcord/

    Linkedin: https://www.linkedin.com/company/sellcord/posts/?feedView=all

    Instagram: https://www.instagram.com/sellcordofficial/


    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
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    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    33 min
  • The Next Big Shift In E-Commerce Is Here
    Jan 28 2025

    Join John and special guest Norm Farrar in this game-changing episode of The Amazon Strategist Show. They dive into the future of e-commerce and how building a strong community can take your brand to the next level. Norm shares his insights on using AI tools to engage audiences, why trust and loyalty are the foundation of any successful online business, and his bold prediction: marketplace platforms could replace websites entirely.

    Get ready to uncover actionable strategies for growing your community, boosting engagement, and staying ahead in the evolving digital marketing landscape. If you’re an Amazon seller or an e-commerce entrepreneur, this episode is packed with insights you don’t want to miss!

    Key Takeaways:
    - Communities are essential for brand loyalty and growth.
    - AI can enhance community engagement and translation.
    - Building a community requires trust and consistent value.
    - Websites may become less relevant as marketplaces grow.
    - Engagement is crucial before trying to sell to a community.
    - Innovative apps are changing the way products are sold.
    - Personal stories can help connect with community members.
    - Niche targeting can help build a more engaged community.
    - Offering value through newsletters can attract subscribers.
    - Understanding your audience is key to community building.

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    Connect with Norm Farrar
    Website: https://lwn.news
    Facebook: https://www.facebook.com/groups/lunchwithnorm
    Instagram: https://www.linkedin.com/in/normanfarrar
    LinkedIn: https://www.linkedin.com/in/normanfarrar
    X: https://x.com/NormFarrarJr
    Youtube: https://www.youtube.com/channel/UCX5RpvwOG6WC0IRK2V8-1Qg

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    42 min
  • Unlock Amazon's European Market: Compliance Secrets They Don't Want You To Know!
    Jan 28 2025

    John speaks with Amazon expert Alex Karagiannis, Founder & CEO of Lezzat, about his journey from being an Amazon seller to founding his agency. They discuss the differences between the US and EU markets, compliance challenges for US sellers looking to expand into Europe, and strategies for launching products in these new marketplaces. Alex emphasizes the importance of understanding local regulations, VAT requirements, and the potential for growth in the European market. He also shares insights on leveraging existing reviews from the US to facilitate product launches in Europe.

    Takeaways:

    • UK is often the first stop for US sellers due to language similarities.
    • Compliance in Europe involves various regulations, including VAT and local language requirements.
    • Sellers should assess competitors' packaging to understand compliance needs.
    • Amazon EU is a growing market with opportunities for expansion.
    • Launching in Europe can be easier with existing reviews from the US market.
    • Understanding local regulations is crucial for successful market entry.
    • Budgeting for compliance costs is essential for new sellers in Europe.
    • Using Amazon Vine can help gather local reviews even with existing US reviews.

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    Connect with Alex and Lezzat
    Website: www.lezzat.co.uk
    Email: info@lezzat.co.uk
    Facebook: https://www.facebook.com/Lezzatltd
    Linkedin: https://www.linkedin.com/company/lezzat/?viewAsMember=true

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    22 min
  • Do you know why most Amazon Sellers fail?
    Jan 22 2025

    Unlock the secrets to Amazon success with Neil Twa, co-founder and CEO of Voltage Holdings, in this insightful episode of the Amazon Strategist Show! Join them as they delve into the art of operationalizing your e-commerce business, mastering risk management, and optimizing sales channels. Discover how to prioritize organic sales, manage inventory effectively, and overcome psychological barriers to business growth. Whether you're launching new products or building a community, this episode is packed with strategies to elevate your Amazon business to new heights. Don't miss out on these expert insights! 📈

    Key Takeaways:
    - Embrace risk and delegate tasks to operationalize your business.
    - Hire effectively by understanding your strengths and weaknesses.
    - Optimize performance by focusing on key metrics like advertising cost of sales.
    - Scale sales on Amazon through effective inventory management.
    - Prioritize organic sales over PPC for long-term success.
    - Overcome psychological barriers to unlock business potential.
    - Budget wisely for new product launches with significant investment.
    - Enhance growth by building a community and training operators.
    - Commit to strategic thinking in the evolving e-commerce landscape.

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    Connect With Neil and Voltage DM
    Website: https://voltagedm.com
    Facebook: https://web.facebook.com/neiltwa/?_rdc=1&_rdr
    Instagram: https://www.instagram.com/neiltwa
    LinkedIn: https://www.linkedin.com/in/neiltwa
    The High Voltage Business Builders Podcast: https://www.youtube.com/@NeilTwavoltage

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    27 min
  • Amazon Rufus for Sellers: Everything You Need to Know
    Jan 9 2025

    Meet Will Haire, the Co-Founder of BellaVix, a true pioneer in the e-commerce world. With a wealth of experience under his belt, including driving over half a billion dollars in marketplace sales, Will knows the ins and outs of selling on platforms like Amazon and Walmart. Today, he’s here to introduce you to a revolutionary tool: Amazon Rufus AI.

    In this episode, John and Will take you on an exciting journey into the realm of Amazon Rufus, the cutting-edge AI assistant designed to transform your selling game in 2025. They’ll explore how Rufus can optimize your strategies, enhance your listings, and help you stay ahead in the ever-evolving marketplace landscape.

    Here’s what you’ll discover:
    -The unique features of Amazon Rufus and how it’s shaping the future of selling.
    -Tips from Will on integrating Rufus into your business to drive success.
    -Insights into how AI is revolutionizing e-commerce and giving sellers a competitive edge.
    -Real-world examples of how sellers are already benefiting from Rufus.

    Whether you’re a seasoned seller or just starting out, this episode is packed with valuable insights to help you harness the power of Amazon Rufus and dominate the marketplace in 2025.

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    Connect with Will and ‪BellaVix
    Facebook: https://www.facebook.com/BellaVixMarketing
    Instagram: https://www.instagram.com/bellavixmarketplaceagency/
    LinkedIn: https://www.linkedin.com/in/willhaire/
    Email: hello@bellavix.com

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

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    19 min
  • Dominate the Buy Box: Expert Amazon Strategies from Seller Snap
    Jan 6 2025

    Join John Cavendish and Adrian Rich from Seller Snap as they dive into advanced strategies for Amazon sellers. Discover how dynamic repricing can optimize your Amazon business, ensuring profitability without sacrificing the buy box. Learn about the importance of Amazon Business and how to tap into this lucrative market segment. Whether you're a reseller or a private label seller, this episode is packed with insights to elevate your e-commerce game.

    Topics: Amazon strategies, dynamic repricing, Seller Snap, Amazon Business, e-commerce optimization, buy box, inventory management, game theory, Amazon API.

    Don't forget to like, subscribe, and hit the notification bell for more insightful episodes. Share your thoughts in the comments and let us know what topics you'd like us to cover next!
    -------------------------------------------------------------
    Connect with Adrian and @sellersnap - Save time. Avoid price wars. Maximize profits.
    Get 10% off for 3 months when you sign up here - https://referrals.sellersnap.io/l/SellerCandy/

    Facebook: https://www.facebook.com/sellersnap.io
    Instagram: https://www.instagram.com/sellersnap.io
    LinkedIn: https://www.linkedin.com/company/seller-snap-inc.
    X (formerly Twitter): https://x.com/sellersnap_io

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Voir plus Voir moins
    18 min
  • Why Your Amazon Ads Aren't Working (And How to Fix Them)
    Dec 30 2024

    In this episode of the Amazon Strategist Show, host John Cavendish welcomes Noemi Bolojan, co-founder of Scale Wave, who shares her journey from music production to Amazon PPC mastery.

    Noemi breaks down her strategic framework for Amazon advertising, emphasizing the importance of holistic thinking over quick fixes. She reveals crucial insights about Amazon PPC, including the five evergreen PPC strategies, common mistakes sellers make, and why advertising is just 1% of Amazon success.

    Learn about the bidding system, why PPC is nonlinear, and how to properly structure your ad types for maximum impact. Whether you're new to Amazon or an experienced seller, this episode provides valuable insights into strategic Amazon advertising that goes beyond typical tips and tricks.
    -------------------------------------------------------------
    Connect with Noemi and Scale Wave
    LinkedIn: / noemibolojan
    Email: contact@scalewave.io
    noemi@scalewave.io
    Website: https://scalewave.io/
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Voir plus Voir moins
    28 min
  • Dynamic Pricing Tips On Amazon You Need To Implement
    Dec 30 2024

    Embark on a journey into the forefront of e-commerce with Chad Rubin, a visionary entrepreneur who has successfully transitioned from the financial world of Wall Street to revolutionizing dynamic pricing strategies on Amazon. Through his remarkable journey, from selling household appliances to co-founding groundbreaking companies such as Skubana and the Prosper Show, Chad culminated in the creation of Profasee—an AI-driven tool that optimizes Amazon pricing strategies. Drawing parallels with the market timing insights of Warren Buffett, Rubin shares his expertise, demonstrating how these principles can transform your approach to online selling.

    Episode Highlights
    Dynamic Pricing Strategy: Chad discusses the evolution of manual price adjustments to AI-driven solutions, similar to Uber’s surge pricing, to optimize product value and customer willingness to pay.
    E-commerce Insights: Chad shares insights on market timing, channel conflict, and the synergy between pricing and PPC advertising on platforms like Amazon, Walmart, and Shopify.

    Whether you are an experienced seller or new to the Amazon marketplace, this episode is brimming with actionable insights that will refine your pricing strategy and propel your e-commerce success.

    -------------------------------------------------------------
    Connect with Chad and Profasee
    Website: https://profasee.com/
    Email: chad@profasee.com
    Facebook: https://www.facebook.com/profasee/
    X: https://twitter.com/itschadrubin
    https://twitter.com/theeprofasee
    LinkedIn: https://www.linkedin.com/company/81280009
    https://www.linkedin.com/in/itschadrubin/
    -------------------------------------------------------------

    Connect with John Cavendish
    Facebook: https://www.facebook.com/jgcuk
    Instagram: https://www.instagram.com/thejohncavendish
    LinkedIn: https://hk.linkedin.com/in/thejohncavendish

    Know More About Seller Candy
    Website: https://www.sellercandy.com
    Facebook Page: https://www.facebook.com/SellerCandyPro
    Instagram: https://www.instagram.com/sellercandyamz
    LinkedIn: https://www.linkedin.com/company/sellercandy/
    -------------------------------------------------------------------------
    Never Talk to Seller Support Again.

    Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

    #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    Voir plus Voir moins
    32 min