Real estate isn’t just a sales job. In today’s world, the most successful agents are also the best marketers. Unfortunately, many agents are dropping the ball in their marketing, and it’s costing them deals. Between posting content bashing the industry and not providing value to consumers, we’re doing things that actually make people not want to hire us. Agents spend all their time online complaining about changes to the industry, and they don’t realize that the consumer is watching. They don’t care about new laws and disruptions. They care about who is providing them with the most value. They care about getting an experience that’s customized to them. And they have to see this before they even think of hiring you. Instead of complaining on social media, we should be putting out messages that help people navigate the largest transaction of their lives. Why is it critical to improve our marketing? If there will be less agents in the future, how do we build businesses that will stay relevant? In this episode, we’re joined by real estate industry veteran, Nobu Hata. He shares the biggest marketing mistakes agents are making, and how to be more relevant to consumers. The future of real estate is less agents, better tech and the consumer firmly in the driver’s seat. -Nobu Hata Three Things You’ll Learn In This Episode The consumer doesn’t care Real estate agents spend so much time putting out content for other agents, the consumer has no idea what we do for them behind the scenes. How do we create content that shows consumers that we’re working for them? Re-envision what it means to be a Realtor We’re headed for a future with less real estate agents, more tech and a consumer who is fully in control. How do we get ahead of this? Be memorable and draw people in What are the most effective strategies a real estate professional can use today to build their brand online? Guest Bio A real estate industry veteran since 1996, Nobu is a student of real estate sales, marketing, communications trends, consumer trends, social media, and technology in the real estate industry having adapted new school techniques into multiple successful real estate sales businesses. Nobu was then recruited to work for the nation's top real estate trade association where as the Director of Industry Outreach and the Chief Executive for Colorado's largest local REALTOR association, he earned the respect of REALTORS, fellow association and Multiple Listing Service executives, brokerage-owners and technology company owners as he bridged their worlds with no-holds-barred advice to better their business and organizations. The proof was in the pudding as he earned accolades and recognition from small real estate associations to the likes of Inman News, Stefan Swanepoel and more during his time there. Now the Director of Association and Industry Affairs for Zillow Group, Nobu brings tactical tips, tricks and advice based on the real world - real business! - execution to help real estate business owners succeed and thrive in the "Age of Amazon." To learn more visit https://about.me/nobuhata and connect https://www.linkedin.com/in/nobuhata. About Your Hosts Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community. Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year. Check out this episode on Apple Podcasts, Spotify, or our Website- https://nevadarealtors.org/ and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
