The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Auteur(s): Dustin Burleson DDS MBA
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  • Résumé

  • Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of your organization, and elevate your expertise with actionable wisdom. Tune in for a transformative journey in private practice success.
    All Rights Reserved, Dustin S. Burleson, DDS, MBA
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Épisodes
  • Brian McCarthy on The Rising Tide Mindset

    Brian McCarthy on The Rising Tide Mindset
    Feb 7 2025

    In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee well-being. Today, Brian brings this wealth of experience to Rising Tide Consulting, where he helps dental and orthodontic practices overcome growth challenges through the innovative Rising Tide Operating System.

    In our conversation, Brian shares the journey from his leadership role in a high-performing practice to launching his consulting firm. We discuss the mindset shifts necessary for balancing clinical excellence with effective business management and explore actionable strategies for creating a sustainable foundation for growth. Brian’s insights into building systems that prioritize both profitability and care are invaluable for anyone navigating the complex world of practice management.

    Listeners will also hear about the Rising Tide Mindset—a philosophy designed to lift every aspect of a practice, from team culture to patient satisfaction. Brian provides practical advice on how integrity and proactive decision-making can become the cornerstones of a thriving practice, offering real-world examples and lessons learned from his own journey. Whether you’re leading a practice or aspiring to, this episode is packed with takeaways to help you rise to the next level.

    Be sure to check out Rising Tide Consulting at risingtidemindset.com for more resources, including their blog series on leadership and practice management.

    ***

    The Burleson Box is brought to you by Stax Payments:

    Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

    Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

    Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

    Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

    Click Below to Lear More Today:

    StaxPayments.com/burleson-seminars

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
    Voir plus Voir moins
    44 min
  • Ashley Goodall on The Problem with Change: And the Essential Nature of Human Performance

    Ashley Goodall on The Problem with Change: And the Essential Nature of Human Performance
    Jan 3 2025
    In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies to create stability and empower teams. Ashley draws from decades of experience at Cisco and Deloitte to offer a fresh perspective on leadership, team culture, and performance management.Ashley doesn’t hold back as he explains how organizations often confuse improvement with change, assuming that one naturally leads to the other. He points out how relentless transformations—whether they’re mergers, reorgs, or new systems—disrupt employees’ sense of certainty, control, and belonging. These disruptions can leave people feeling untethered, like they’re just waiting for the next upheaval to arrive. It’s no wonder, he notes, that employees often roll their eyes when leaders announce, “We’re so excited about this new change!”Dustin then steers the conversation toward solutions, exploring why teams—not companies—are the real heart of an organization. Ashley explains that while it’s easy to talk about “company culture,” the truth is, culture happens on a much smaller scale. It’s in the teams where people feel connected, supported, and motivated—or not. He makes a compelling case for investing in team leaders, those unsung heroes who create environments where employees can do their best work.The two also dig into Ashley’s innovative approach to performance management, which he implemented at Deloitte and Cisco. Instead of the usual annual reviews that focus on ratings and past performance, Ashley championed a weekly check-in system. This simple yet powerful shift helps employees get the guidance and support they need in real time, not six months too late. Dustin marvels at how such a small change can have such a big impact, strengthening engagement, performance, and trust within teams.Toward the end, the discussion takes a broader view. Ashley emphasizes the importance of giving employees “running room”—a term borrowed from Bob Woodward—that speaks to the space and trust leaders can provide. It’s not about micromanaging or constant prodding; it’s about creating an environment where employees feel empowered to do their best work. For Ashley, this starts with treating employees as human beings, not just numbers on a spreadsheet. Dustin wholeheartedly agrees, sharing how these insights can help leaders rethink their approach to change and performance in their own organizations. Practical Takeaways:Rethink the frequency and necessity of organizational change initiatives.Prioritize team-level culture and equip leaders to create supportive environments.Adopt weekly "check-ins" as a transformative tool for performance management.Evaluate change initiatives for their balance of pros and cons to avoid unnecessary disruption.Links:Learn more about Ashley GoodallGet your copy of The Problem with ChangeGet your copy of Nine Lies About Work***The Burleson Box is brought to you by Stax Payments:Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.Click Below to Lear More Today:StaxPayments.com/burleson-seminars*** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.burlesonseminars.com
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    50 min
  • Steve Anderson on The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

    Steve Anderson on The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
    Dec 6 2024

    In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategies and provides insights into Amazon’s success, organized around fourteen "Growth Principles" within four broad themes:

    • Experiment and Embrace Failure: Amazon uses a culture of experimentation and “successful failures” to foster innovation and pursue big, transformative ideas.
    • Obsess Over Customers and Think Long-Term: Prioritizing customer needs and maintaining a long-term focus drive sustainable growth and loyalty.
    • Simplify Complexity and Leverage Technology: Amazon aims to make processes simpler and more efficient through technology, creating time-saving solutions.
    • Maintain a Startup Mindset and Embrace Bold Risks: Amazon’s “Day 1” mentality and willingness to take significant risks keep the company agile and prepared for future opportunities.

    Links:

    • Learn more about TheBezosLetters.com
    • Follow Steve Anderson on LinkedIn
    • Get your copy of The Bezos Letters

    ***

    The Burleson Box is brought to you by OrthoFi:

    You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

    OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

    OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

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    Dr. Tara Gostovich of TG Orthodontics shared:

    "I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

    Learn more today at StartMoreSmiles.com

    ***

    Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

    http://www.theburlesonbox.com/sign-up

    Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

    http://www.theburlesonreport.com

    Follow Dustin Burleson, DDS, MBA at:

    http://www.burlesonseminars.com
    Voir plus Voir moins
    42 min

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