In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee well-being. Today, Brian brings this wealth of experience to Rising Tide Consulting, where he helps dental and orthodontic practices overcome growth challenges through the innovative Rising Tide Operating System.

In our conversation, Brian shares the journey from his leadership role in a high-performing practice to launching his consulting firm. We discuss the mindset shifts necessary for balancing clinical excellence with effective business management and explore actionable strategies for creating a sustainable foundation for growth. Brian’s insights into building systems that prioritize both profitability and care are invaluable for anyone navigating the complex world of practice management.

Listeners will also hear about the Rising Tide Mindset—a philosophy designed to lift every aspect of a practice, from team culture to patient satisfaction. Brian provides practical advice on how integrity and proactive decision-making can become the cornerstones of a thriving practice, offering real-world examples and lessons learned from his own journey. Whether you’re leading a practice or aspiring to, this episode is packed with takeaways to help you rise to the next level.

Be sure to check out Rising Tide Consulting at risingtidemindset.com for more resources, including their blog series on leadership and practice management.

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***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategies and provides insights into Amazon’s success, organized around fourteen "Growth Principles" within four broad themes:

• Experiment and Embrace Failure: Amazon uses a culture of experimentation and “successful failures” to foster innovation and pursue big, transformative ideas.
• Obsess Over Customers and Think Long-Term: Prioritizing customer needs and maintaining a long-term focus drive sustainable growth and loyalty.
• Simplify Complexity and Leverage Technology: Amazon aims to make processes simpler and more efficient through technology, creating time-saving solutions.
• Maintain a Startup Mindset and Embrace Bold Risks: Amazon’s “Day 1” mentality and willingness to take significant risks keep the company agile and prepared for future opportunities.

Links:

• Learn more about TheBezosLetters.com
• Follow Steve Anderson on LinkedIn
• Get your copy of The Bezos Letters

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, Dustin Burleson sits down with Francesca Sipma, a breathwork coach, entrepreneur, and creator of Hypno Breathwork. Francesca shares her journey from the corporate world to becoming a leading figure in breathwork, detailing how it has helped her and countless others unlock their full potential. Her new book, Unblock Your Purpose, dives into healing past traumas, aligning with the present, and creating a purposeful future.

Key Topics:

• The power of breathwork and its physiological effects
• How Hypno Breathwork combines breathwork, hypnosis, and visioning
• Overcoming skepticism about breathwork with scientific backing from research at Stanford
• How breathwork can help release subconscious blocks and improve decision-making
• The role of intuition in achieving a flow state
• Practical examples of how breathwork can transform personal and professional lives

Links:

• Learn more about Francesca Sipma
• Follow Francesca on Instagram: @FrancescaSipma
• Get your copy of Unblock Your Purpose

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth, Dr. Fishbein has transformed the business of orthodontics. We dive deep into his journey, from expanding his practice to delegating effectively, and the importance of knowing what you truly want before pursuing growth.

Dr. Fishbein also shares insights into the Fishbein Foundation and their community work, providing free orthodontic care to children who need it most. His dedication to growth, both professionally and philanthropically, is truly inspiring. Whether you’re a dentist, orthodontist, or practice manager, you’ll walk away with actionable takeaways on building a successful practice and giving back to your community.

Key Topics:

• Dr. Ben Fishbein’s journey from a single practice to nine offices
• The challenges and strategies of rapid practice growth
• Delegation: The art of trusting your team
• The Fishbein Foundation’s impact on the community
• Fishbein Fundamentals and its role in teaching others
• Advice for hiring associates and expanding your team

Links:

• Learn more about Fishbein Fundamentals: FishbeinFundamentals.com
• Follow Dr. Ben Fishbein on Instagram: @FishOrtho

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices, discussing how digital tools such as 3D printing and aligner therapy have revolutionized patient care. He emphasizes the critical role of collaboration between orthodontists and other dental specialists in delivering optimal treatment outcomes, noting how digital dentistry can simplify complex interdisciplinary cases.

Listeners will hear about Dr. Khosravi’s journey, from his early exposure to dentistry in his mother's practice to his cutting-edge work at PORTH Personalized Orthodontics, where he leads fully digital clinics. Dr. Khosravi also reflects on the barriers to adopting interdisciplinary care and how digital solutions can help overcome them, offering practical advice on integrating technology into everyday practice. Whether you are looking to enhance patient care or streamline operations, this conversation is packed with valuable takeaways for orthodontists, dentists, and anyone interested in the future of dental technology.

Tune in for a deep dive into how technology is reshaping the field of orthodontics and interdisciplinary care, and learn how to implement these innovations in your own practice.

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Resources Mentioned in the Episode with Dr. Rooz Khosravi

• Academic Publications by Rooz Khosravi, DMD, PhD
• PORTH Personalized Orthodontics
• University of Washington Interdisciplinary Care Clinic
• SprintRay and FormLabs
• American Academy of Dental Sleep Medicine
• European Aligner Society

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

***

The Burleson Box is brought to you by Retainer Club:

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Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Oliver Gelles:

• Level the Curve
• StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com