In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Peter Deans, a finance expert turned start-up advisor, to discuss the challenges and opportunities facing entrepreneurs. Peter shares insights from his new book, The Start-Up Toolkit: A Step-By-Step Guide for Founders, which outlines 120 key steps to launching a successful business. They explore common start-up pitfalls, such as failing to validate market demand, financial miscalculations, and emotional attachment to an idea. Peter emphasizes the importance of strategic planning, testing, and adapting based on customer feedback. He also discusses modern tools and resources available to start-ups that make launching a business easier than ever. Tune in to gain valuable insights on setting up a business for long-term success.

Get Peter's book here: www.goruworld.com

Peter Deans is currently Chair and Non-Executive Director of NerdWallet Australia, NonExecutive Director of the start-up equities trading platform Trade for Good, and Board Member of the global industry body for RegTech, The RegTech Association. Peter is also an advisory board member for several fintechs and start-up companies. Peter Deans is a former Chief Risk Officer and is today an industry leading risk management and strategy advisor through his firm, Notwithoutrisk Consulting. Peter is a regular contributor to a range of strategy, risk and finance publications including Company Director Magazine (Australia), Director Today (India), FINSIA (Australia) and The Asian Banker (Singapore). Peter was awarded Australian Banking & Finance magazine’s Chief Risk Officer of the Year award in 2014, 2015, 2016 and 2018. Peter is also the Creator & Founder of the 52 Risks® management framework (www.52Risks.com).

Email pdeans@notwithoutrisk.com

Phone +61 402 222 193

Website www.notwithoutrisk.com

LinkedIn

X @deans_risk

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In this episode of The Business Behind Your Business, host Paul Sweeney welcomes turnaround expert and entrepreneur Mike Dunlop, who has successfully revived over 34 struggling businesses. Mike shares his journey from arriving in America with just $300 to building and restoring multi-million-dollar companies. He dives into the key elements of business turnarounds, emphasizing strong leadership, a positive company culture, and strategic decision-making.

Listeners will learn:

• Why leadership is the number one factor in business success
• How to foster an engaged, motivated team that sticks around
• The psychological aspects of turnarounds, beyond just financial restructuring
• Why a business owner must confront brutal financial realities to move forward
• The importance of vision, confidence, and communication in guiding a business to success

Mike’s insights, drawn from decades of experience, challenge common excuses and provide actionable strategies for business owners looking to thrive in any economic climate. Whether you're facing challenges or simply looking to build a stronger business, this episode is packed with invaluable wisdom.

Mike Dunlop has helped to restore 34 companies in various stages of financial demise back to profitability. He has worked in the aerospace sector for over four decades and has built a number of aerospace component manufacturing companies, both in Europe and the United States.

The largest company he founded is QPM Aerospace, which grew to $30 million in sales in the first ten years. Dunlop designed and founded Net-Inspect, the most widely used aerospace quality-management system in the world. Dunlop has lived in Seattle, Washington, since he moved to the United States from the United Kingdom in 1973.

He is a holder of four US Patents and has been passionate about airplanes since his first flight on a Vickers Viscount in 1955 at the age of seven.

Dunlop is an experienced public speaker, and he’s offering his wisdom and stories on his weekly podcast, available on Spotify and YouTube.

Check out Mike's book, blog and podcast here: The Art of the Turnaround: A Comprehensive 10-Step Guide

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In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Amer Tadayon, founder and CEO of Lucihub, to explore the game-changing role of AI in video production for small and medium businesses. Amer shares insights on how Lucihub streamlines video creation, blending AI tools with human expertise to produce professional-quality content at a fraction of the traditional cost. He discusses the growing demand for video storytelling, the challenges businesses face with expensive and time-consuming production, and how Lucihub’s hybrid approach provides a scalable and efficient solution. Whether it’s marketing, employee stories, or learning and development, businesses can leverage this innovative tool to create impactful videos without the steep learning curve and restrictive costs.

Amer Tadayon, Lucihub's Founder & CEO, is a seasoned professional with extensive expertise in the media and technology sectors. With a successful track record as an executive and entrepreneur, he has held leadership positions in prominent companies like IBM, Cognizant, and frog design. Amer’s exceptional leadership skills have driven growth and fostered innovation throughout his career. Leveraging his comprehensive understanding of the media and technology landscape, he’s been the driving force behind the innovation at Lucihub.

“Lucihub is an award-winning, next-gen video production platform that turns smartphone footage into high-quality videos—quickly and affordably. Our AI-powered tools help plan scripts and shot lists in seconds, while professional human editors ensure a polished final cut. With a cloud-based system for easy uploads and built-in collaboration tools for seamless revisions and approvals, teams can create professional videos in hours, not weeks.”

Links:

www.lucihub.com

Amer's LinkedIn

LuciHub LinkedIn

LuciHub Instagram

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