In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Peter Deans, a finance expert turned start-up advisor, to discuss the challenges and opportunities facing entrepreneurs. Peter shares insights from his new book, The Start-Up Toolkit: A Step-By-Step Guide for Founders, which outlines 120 key steps to launching a successful business. They explore common start-up pitfalls, such as failing to validate market demand, financial miscalculations, and emotional attachment to an idea. Peter emphasizes the importance of strategic planning, testing, and adapting based on customer feedback. He also discusses modern tools and resources available to start-ups that make launching a business easier than ever. Tune in to gain valuable insights on setting up a business for long-term success.

Get Peter's book here: www.goruworld.com

Peter Deans is currently Chair and Non-Executive Director of NerdWallet Australia, NonExecutive Director of the start-up equities trading platform Trade for Good, and Board Member of the global industry body for RegTech, The RegTech Association. Peter is also an advisory board member for several fintechs and start-up companies. Peter Deans is a former Chief Risk Officer and is today an industry leading risk management and strategy advisor through his firm, Notwithoutrisk Consulting. Peter is a regular contributor to a range of strategy, risk and finance publications including Company Director Magazine (Australia), Director Today (India), FINSIA (Australia) and The Asian Banker (Singapore). Peter was awarded Australian Banking & Finance magazine’s Chief Risk Officer of the Year award in 2014, 2015, 2016 and 2018. Peter is also the Creator & Founder of the 52 Risks® management framework (www.52Risks.com).

Email pdeans@notwithoutrisk.com

Phone +61 402 222 193

Website www.notwithoutrisk.com

LinkedIn

X @deans_risk

https://thebusinessbehindyourbusiness.com/

Connect with us:
Facebook
LinkedIn
Twitter
Instagram