• The Business of Jiu Jitsu

  • Auteur(s): JP Levesque
  • Podcast

The Business of Jiu Jitsu

Auteur(s): JP Levesque
  • Résumé

  • The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.
    JP Levesque
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Épisodes
  • Ep. 46 - Kyle Scappaticci - PCG Academy
    Jan 22 2025

    In this episode we cover a lot of ground from how Kyle became an academy owner to how he's achieved consistent growth and success in his business.

    Kyle's knowledge from his other business has carried over and served him well. So he can not only own a business he is passionate about but do it in a way that is sustainable long term.

    If you know you want to level up your academy this year in terms of student growth, student retention, and systems to make it all run then this episode is for you.

    If you want to connect with Kyle you can find his socials below:

    Instagram: @Thepcgacademy

    Facebook: Kyle Scappaticci

    Website: Thepcga.com

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    43 min
  • Ep. 45 - JP Levesque - Launching successful events for your students
    Jan 20 2025

    Most academy owners understand the importance of running events. However not everyone gets how to promote these events effectively. Most academy owners don't want to bombard their students with emails, posts and communication.

    But that percetption isn't founded in reality, I've never once seen so much promotional content from a gym or academy that it put a student off. The goal is to temporarily boost your signal strength so you can make sure your event's are well attended, gis/uniforms are pre-ordered and people are included.

    This podcast walks through the basics of good event promotion for your school. It's not fancy nor is it complicated, but it is effective.

    It's also very easy to create systems out of so every time you launch an event you follow the same template. Once you've done this in your business for a year or two you'll be able to use nearly all the same promotional material with just an update or two.


    If you're looking for some help on how to grow faster check out my free course on how to run Facebook ads mentioned in the video: https://growjitsu.com/guides

    If you want to learn more about me head to:

    Website: Growjitsu.com

    IG:@JP_LEVESQUE24

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    18 min
  • Ep. 44 - Josh Folwer - Black Cat Mixed Martial Arts
    Jan 16 2025

    Josh has some very creative events and perspectives on running his MMA school. The way he approaches his community identity and creating truly unique events is something I have not seen many people do so well.

    Josh offers some great perspective in this episode and I know you'll walk away from it with some great ideas of your own to plug into your gym or academy.

    If you want to connect with Josh or learn more about him, check out the links below. Youtube: https://youtube.com/@blackcatmma?si=5AbGRIiVVM2FH7vK

    Website: Http://www.morgantownmma.com

    IG: https://www.instagram.com/black_cat_martial_arts

    Black Cat MMA Merch: https://a73625-4.myshopify.com/

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    43 min

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