I know you didn't open a Jiu Jitsu school to sell memberships. The people, the training, the learning, and the growth! There are so many great reasons to train Jiu Jitsu.

But owning a school means you've got to keep the lights on some how to enjoy the fun training part. I know as an owner you understand the need to to pay your bills. But you can do a lot better than that, your academy can become a sucessful revenue generating business that provides for you, your staff, and your family.

That being said you must first believe in two things, that sales is necessary for the growth of your business, and that it is not scummy or slimy, it is service. Sales done well is helping people make a decision with a clear offer. Not dancing like a monkey, begging, pressuring or pushing.

You can build out a sales process that feels good, has your values, keeps your integrity and still delivers results.

In this episode we cover a lot of ground from how Kyle became an academy owner to how he's achieved consistent growth and success in his business.

Kyle's knowledge from his other business has carried over and served him well. So he can not only own a business he is passionate about but do it in a way that is sustainable long term.

If you know you want to level up your academy this year in terms of student growth, student retention, and systems to make it all run then this episode is for you.

If you want to connect with Kyle you can find his socials below:

Instagram: @Thepcgacademy

Facebook: Kyle Scappaticci

Website: Thepcga.com

Most academy owners understand the importance of running events. However not everyone gets how to promote these events effectively. Most academy owners don't want to bombard their students with emails, posts and communication.

But that percetption isn't founded in reality, I've never once seen so much promotional content from a gym or academy that it put a student off. The goal is to temporarily boost your signal strength so you can make sure your event's are well attended, gis/uniforms are pre-ordered and people are included.

This podcast walks through the basics of good event promotion for your school. It's not fancy nor is it complicated, but it is effective.

It's also very easy to create systems out of so every time you launch an event you follow the same template. Once you've done this in your business for a year or two you'll be able to use nearly all the same promotional material with just an update or two.

If you're looking for some help on how to grow faster check out my free course on how to run Facebook ads mentioned in the video: https://growjitsu.com/guides

If you want to learn more about me head to:

Website: Growjitsu.com

IG:@JP_LEVESQUE24

Josh has some very creative events and perspectives on running his MMA school. The way he approaches his community identity and creating truly unique events is something I have not seen many people do so well.

Josh offers some great perspective in this episode and I know you'll walk away from it with some great ideas of your own to plug into your gym or academy.

If you want to connect with Josh or learn more about him, check out the links below. Youtube: https://youtube.com/@blackcatmma?si=5AbGRIiVVM2FH7vK

Website: Http://www.morgantownmma.com

IG: https://www.instagram.com/black_cat_martial_arts

Black Cat MMA Merch: https://a73625-4.myshopify.com/

Any time there is a big seasonal change the things in this episode will be relevant.

Once a quarter I would make sure you're offering old students a chance to come back, and current students a chance to reinvest in their relationship with you and their training.

The one thing that gains a significant advantage from the new year momentum is the chance to raise your memebrship rates IF and only if your academy meets the criteria discussed in the show.

I hope you've found this episode valuable and you start your 2025 off strong.

If you're looking for some help on how to grow faster check out my free course on how to run Facebook ads mentioned in the video: https://growjitsu.com/guides

If you want to learn more about me head to:

Website: Growjitsu.com

IG:@JP_LEVESQUE24

You don't have to choose between your passion of Jiu Jitsu and a successful business, you can have both.

My guest Branden is proof of that, he not only lives and breaths martial arts but he's also got a successful business behind him. We cover a lot of ground in this episode but what I hope you can hear in how Branden speaks with both certainty and conviction.

The way he speaks is something you only get from walking the walk and having the experience. I hope that this episode inspires you to take action and see what's possible in your business.

If you want to listen to Branden's Podcast or check out his gym and socials the links are below:

Website: Sbymmafitness.com

Instagram: @sbymmaandfitness

Podcast: https://open.spotify.com/show/2ikTVUK7hZJRhIJdRGffEf?si=be1749be8b3e4a2e

Youtube: https://www.youtube.com/@brandenhudson

Don't waste any money on Facebook ads before you build this simple system.

Don't get me wrong I've seen great success with FB ads in my business and many of the gyms/academies that I work with....BUT....

I've also heard too many heart breaking stories of failed ad campaigns, wasted cash, no growth and just a general bummer.

In this episode I'm walking you through what you need to do before you think about running FB ads.

The TLDR is you need a system in place to take people from interested in a free trial to happy new student.

If you're looking for growth in 2025, this is essential listening for you.

If you want to learn more about what I do you can check me out in the following links.

Free course on how to run Facebook ads mentioned in the video: https://growjitsu.com/guides

Website: Growjitsu.com

IG:@JP_LEVESQUE24

I had a great conversation with Jared talking about his experience with all things Jiu Jitsu and MMA.

He's an old school guy who will give you the shirt off his back. He takes good care of his students while at the same time molding them into capable athlete's and practitioners.

In talking with him I think a lot of Jared's success comes from a few places. He's not afraid to work hard, he pours himself into his business and his students, and he keep things simple.

If you want to reach out to Jared and connect or learn more about him here are the links to his socials.

Instagram: https://www.instagram.com/psf_legacy/?hl=en

Facebook: https://www.facebook.com/jared.g.98