The Content Byte

Auteur(s): Rachel Smith
  • Résumé

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Épisodes
  • Treasa Edmond on offering content strategy as a service
    Feb 16 2025

    Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients.

    In our wide-ranging chat, Treasa talks about:

    • The different between offering content strategy and a strategic consulting
    • Which one is an entry point for high-paying work
    • How strategy can open the gates to providing more effective content
    • How and why value pricing is better for this type of work
    • Her favourite client-finding strategies
    • Common mistakes freelancers make

    Capcut is here: https://www.capcut.com/

    Treasa's podcast is called Boss Responses: https://bossresponses.com/

    Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/

    Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    51 min
  • Sue Williams on being a successful freelance writer and author
    Feb 9 2025

    This week on the podcast, Rachel & Lynne's guest is freelance writer and author Sue Williams. Sue talks about her long and successful career as a writer and journalist and how it led to non-fiction books and now historical novels.

    During the episode, Sue talks about:

    • How her career started and when she moved to freelancing
    • Her love of travel writing and why she still does journalism
    • Why following a brief and making it easy for editors will give you more work
    • Why it's hard to pitch story ideas, and why it's important
    • How she secured an agent and publisher for her books
    • The challenge of writing historical fiction and why it's harder than she thought
    • How she uses AI and why it will never replace human content

    Connect with Sue via her website: https://suewilliams.com.au/

    Her latest book is The Governor, His Wife and His Mistress, and is available from all good bookstores.

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    44 min
  • Carolyn Tate on moving from being a freelancer to starting her own agency
    Feb 2 2025

    This week we are chatting with Carolyn Tate, a former journalist turned agency founder. Carolyn talks about her career as a freelancer, setting up her agency, and what she has learned along the way.

    During our discussion, we talked about:

    • How the way she worked changed after an ADHD diagnosis
    • How her freelance career took off after she started thinking like a business
    • How she learned that rejection is just part of freelancing
    • The challenges of hiring and managing staff
    • How and where she finds clients
    • How AI has affected her work - and how she uses it
    • Why following the brief will bring you repeat work

    Connect with Carolyn through her website: https://www.stellarcontent.com.au/ or email talent@stellarcontent.com.au if you are interested in pitching your services

    or via LinkedIn https://www.linkedin.com/in/carolyn-tate/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

    Voir plus Voir moins
    35 min

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