The Content Byte

Auteur(s): Rachel Smith
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  • Résumé

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
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Gestion et leadership Économie
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Épisodes
  • Toby Schmitz on acting, writing for stage and screen and now a novel

    Toby Schmitz on acting, writing for stage and screen and now a novel
    May 4 2025

    This week our guest is Toby Schmitz, actor, screenwriter and now novelist.

    It's a fun chat, talking all things books, reading and writing.

    Toby shares insights into his upbringing in his family's second-hand bookstore, his motivations for writing, how his debut novel 'The Empress Murders' came about and why he chose such an amibitious work as his debut. He delves into the creative process of adapting a play into this novel, the challenges and rewards of publishing, using palm cards to plan his novel and what he is writing next.

    The Empress Murders is out in bookstores now. Follow him on Instagram https://www.instagram.com/tobymschmitz/

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    If you have questions you'd like us to answer in our next Q&A episode, just send them here.

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    33 min
  • Special Q&A episode – answering questions from our listeners

    Special Q&A episode – answering questions from our listeners
    Apr 27 2025

    This week we are trying something new - which might become a regular episode. We are answering questions from our listeners, using our years of experience and some of the knowledge learned doing this podcast for the last six years (thanks to all our amazing guests).

    This week's questions include:

    • The ethics around including past clients in future articles or commissions
    • How to break up with a client
    • How to pitch to a new editor or client
    • How to avoid procrastination

    We hope you find this discussion helpful and thanks Tracey, Stephanie, Ros and Natalie for these questions. If you have questions you'd like us to answer in our next Q&A episode, just send them here.

    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

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    21 min
  • Georgia Rickard on influencing, without being an ‘influencer’

    Georgia Rickard on influencing, without being an ‘influencer’
    Apr 20 2025
    In this week's episode co-hosts Rachel and Lynne chat withGeorgia Rickard, an award-winning journalist turned content strategist. Founder of the popular Georgia's Media Circle on Facebook (a great group for writers and PRs), Georgia shares her journey from being a travel writer to becoming the youngest magazine editor in Australia at 23. She discusses:
    • the importance of building a personal brand
    • the challenges of making oneself visible online,
    • and the evolving landscape of freelancing with the rise of AI
    She also talks about how and why she set up Georgia's Media Circle, and her upcoming event, Brand Camp, which is designed to help creatives build and monetise their personal brands. It's all about the value of authenticity, confidence, and adapting to new industry trends. Georgia's Media Circle is here: https://www.facebook.com/groups/georgiasmediacircle Georgia's agency website is: https://wearegeorge.co/ Details about Brand Camp are here: https://www.georgiarickard.com/brand-camp And if you use the code RLIST100 you can get a $100 discount on the cost. Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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    47 min

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