In this episode of The Finance Cafe Podcast, we are joined by Moirae Choquette, founder of Tomato Wheels, a company specializing in importing high-quality Lambrusco wine from Italy. As a proud Indigenous entrepreneur from North Battleford, Saskatchewan, Moirae has built a career in marketing and communications, using her expertise to bring unique and carefully curated wines to the Canadian market.

Moirae’s entrepreneurial journey has been anything but conventional. Like many business owners, she once found herself caught in the pressures of external expectations, trying to fit into traditional definitions of success. But as her business evolved, so did her perspective. In this episode, she shares how she broke free from the self-imposed rules that dictated what success should look like and instead redefined it on her own terms.

She also explores what financial wellness means to her, not just from a numbers perspective, but as a deeper sense of alignment between financial stability and personal fulfillment. Moirae opens up about how she built a business that supports both her financial goals and her values, proving that success is about more than just profit margins, it’s about creating a life and business that feel right for you.

This conversation is a powerful reminder that success is personal, ever-evolving, and different for everyone.

Tomato Wheels

Abraham Hicks Podcast

Social Media

Linkedin

Instagram @tomatowheels

Facebook

In this episode of The Finance Cafe Podcast, we are joined by Rachael Hunt, the Founder & CEO of Freedom School Co. and an Intuitive Indigenous Mentor & Healer. Rachael, a member of the Chippewas of Nawash First Nations, shares her expertise on breaking generational cycles, especially in the context of money and women entrepreneurship.

Rachael discusses the subconscious patterns that many women inherit around money, which often do not serve our best interests in today's world. She delves into how these cycles can limit financial growth and personal well-being, and emphasizes the importance of shifting these patterns for long-term prosperity.

Drawing from her Indigenous background, Rachael explores how mindset and intergenerational healing play a crucial role in achieving financial wellness and peace. She highlights the need for women to recognize and confront these inherited beliefs in order to create a healthier relationship with money.

In this episode, Rachael also emphasizes the importance of awareness and self-reflection. Change, she explains, must come from within, and building this awareness is a key factor in breaking free from old patterns. Achieving financial neutrality—where one no longer resists or repels money—is a vital step in establishing a peaceful and supportive relationship with finances.

Tune in to this inspiring conversation to learn how breaking cycles and embracing a healthier mindset can lead to greater financial success, business growth, and personal empowerment.

Websites

https://www.freedomschool.co/
https://www.freedomschool.co/cycle-breakers-podcast

Linkedin

Instagram

In this episode of The Finance Cafe Podcast, co-founders Shauna Frederick and Shannon Pestun kick off 2025 with an inspiring conversation about making this year all about financial wellness.

As entrepreneurs, it’s easy to get caught up in the daily grind and let financial wellness take a backseat. That’s why Shauna and Shannon are here to help women entrepreneurs refocus on their financial health, offering practical advice to align personal and business goals. They highlight the power of starting the year with intention—taking a step back to reflect on what matters most to you and setting goals that truly resonate. Financial clarity and confidence, they remind us, aren’t just about crunching numbers. It’s about creating a plan that aligns with your values, vision, and the life you want to build.

In this episode, they break down actionable strategies to tackle common financial roadblocks—from shifting unhelpful mindsets to simplifying financial processes. They also share tips for taking small, meaningful steps that lead to lasting habits and real progress. Packed with fresh insights and practical tips, this conversation is a must-listen for any woman entrepreneur ready to own her financial journey in 2025. Whether you’re refining your goals or starting from scratch, it’s time to make this your year of financial empowerment.

In this episode of The Finance Cafe podcast, Shannon sits down with The Honourable Rechie Valdez, Canada's first Filipino-Canadian woman elected to Parliament and appointed to Cabinet. As the Minister of Small Business, Minister Valdez brings a wealth of experience as a former entrepreneur, TV host, and corporate banking professional. She shares her inspiring journey from running a small bakery business to leading national efforts in fostering women entrepreneurship.

Minister Valdez discusses Canada's Women Entrepreneurship Strategy and how it's accelerating opportunities for women entrepreneurs to thrive in a more inclusive and supportive business environment. Through her own entrepreneurial journey, Minister Valdez highlights the power of creativity, problem-solving, and resilience in building a successful business, and how these same qualities are essential for her work in public service.

In this candid conversation, you'll hear about the transformative policies that are breaking barriers for women in business, creating pathways for success, and ensuring that women entrepreneurs are empowered to make a lasting impact. Minister Valdez’s story shows the power of determination and the importance of creating a more equitable business landscape.

Follow these links to connect and learn more about the Women Entrepreneurship Strategy:

Linkedin

Instagram

Facebook

Women Entrepreneurship Strategy

In this episode, Shauna sits down with the inspiring Joyce Usher-Mesiano, a renowned Canadian entrepreneur, business leader, and risk management specialist. With decades of experience, Joyce has made waves in the insurance industry, first as President of National Brokers Insurance Services and now as Vice President of Business Development at Westland Insurance.

Joyce has received numerous accolades, including WXN’s Top 100 Women in Canada (2016 & 2017), Elite Women in Insurance (2023), and Women of Excellence (2024). Beyond her professional achievements, she is a champion for Diversity, Equity, and Inclusion, a mentor to rising stars in the industry, and a passionate advocate for charitable causes like lung cancer care and awareness.

In this candid conversation, Joyce shares her expertise on selling a business and finding the right buyer who will not only respect the company you’ve built but also bring it into the future with a shared vision. From building strong relationships to aligning with buyers who share your goals, Joyce provides actionable insights for navigating this complex process.

Whether you're currently exploring the idea of selling your business or just curious about how to approach this transition, this episode is full of practical advice and real-world wisdom to help guide you through the process.

Tune in to hear Joyce’s powerful story and learn how to confidently navigate selling your business while setting it up for a bright future!

Twitter: @JoyceUsherMesia

LinkedIn: Joyce Usher-Mesiano

Instagram: usherjoyce

Website: www.westlandinsurance.ca

In this very special episode of The Finance Cafe Podcast, your hosts Shauna and Shannon celebrate Women’s Entrepreneurship Day by reflecting on the inspiring stories shared by successful women entrepreneurs throughout the year.

Join us as we take a thoughtful look back at the past year’s most memorable conversations with incredible women entrepreneurs. From personal finance tips to navigating the challenges of running a business, Shauna and Shannon revisit the advice, lessons, and moments that have inspired and empowered women to take charge of their financial futures.

This episode reflects on some of the most impactful themes and messages shared on the podcast. The conversations have underscored the importance of building financial confidence and truly understanding your numbers, while also tackling the unique challenges women entrepreneurs face with resilience and determination. Shauna and Shannon also explore how the power of community and mentorship has been a recurring thread in fostering growth, success, and connection.

Whether you’re a seasoned business owner, just starting out, or dreaming of launching your own venture, this episode is filled with wisdom and inspiration to support your journey.

Celebrate with us as we honor the resilience, creativity, and leadership of women entrepreneurs everywhere!

Website

Instagram

Facebook

Linkedin

In honour of Financial Literacy Month, Shauna Frederick welcomes Alyssa Churchill, a Certified Professional Bookkeeper and the visionary founder of NG Finances. With a passion for helping small businesses streamline their operations and achieve financial clarity, Alyssa brings a wealth of knowledge and innovative problem-solving skills honed over years of experience in the industry. Alyssa’s journey is marked by her commitment to empowering entrepreneurs, ensuring they remain organized, compliant, and ready for growth.

Together, Shauna and Alyssa explore the shift from financial literacy to true financial empowerment. They discuss five powerful tools designed to enhance business efficiencies and strengthen financial wellness, emphasizing that financial success is not just about understanding numbers but about establishing the right systems that support sustained growth.

Alyssa shares insights from her recent article on systematizing business processes as a core element of financial empowerment, illustrating how technology can be a transformative force for entrepreneurs. Through practical examples, she highlights the importance of building a solid financial foundation that allows business owners to focus on their passions and drive their ventures forward with confidence.

Join us for an enlightening conversation that equips you with the tools and knowledge to take control of your finances and unlock your business potential.

Websites:

https://quickbooks.intuit.com

https://www.xero.com

https://www.freshbooks.com

https://www.hubdoc.com

Social Media

LinkedIn: https://www.linkedin.com/in/alyssangfinances/

Instagram: https://www.instagram.com/ngfinances/

Facebook:https://www.facebook.com/NGFinances.remote

Website: www.ngfinances.com

In this episode, Shauna sits down with the insightful Katy Baker, a CPA and Certified International Trade Professional (CITP), who has held executive roles across public, private, and non-profit sectors. As the founder of Pricing for Profit., Katy brings her wealth of experience to help women entrepreneurs gain confidence in pricing their services for what they’re truly worth.

Through Pricing for Profit’s system of easy-to-implement financial tools, Katy guides entrepreneurs in mastering cost calculation, operational planning, and strategic tax planning, all with a focus on pricing for profit. She emphasizes the importance of aligning your prices with the value you bring and avoiding the common pitfall of underpricing or undervaluing your expertise. Katy also dives into the mindset shift needed to believe in yourself and your business—pricing not just for today, but with a forward-thinking approach that supports the life and future you envision.

This conversation is all about empowering women entrepreneurs to step into their worth, plan for profit, and confidently set prices that reflect their experience and goals. Get ready to be inspired as Katy shares her expertise, helping you not only price for profit but also plan for the future you deserve.

Website: Pricing For Profit

Connect on Linkedin: Katy Baker