In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a content creator can actually be a more effective strategy. You’ll also learn what kind of content grabs the attention of a hotel’s PR director and how to tailor your Instagram profile to make a lasting impact. Plus, we’ll explore how building a strong culture in your floral business can naturally enhance your social media presence, helping you create authentic connections that matter.

0:30 How to approach Instagram marketing by treating your profile like a billboard

1:20 Why prioritizing your craft as a florist over content creation leads to better results

2:25 The types of content that catch the eye of a hotel PR director

4:25 Actionable strategies to optimize your Instagram page for success

6:30 How a client-focused culture in your floral business naturally enhances your social media marketing

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we’re talking about timing—specifically, when you should aim to connect with the General Manager of a hotel. Understanding how different hotels structure their management schedules is key to catching the GM at the right moment. I’ll share insights on the best time of day to visit the hotel, increasing your chances of having that crucial conversation. Timing is everything, and knowing when to approach can make all the difference in your success as a hotel florist.

0:15 How different hotels structure their management schedule

1:00 The best time to go to the hotel to catch the GM

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST

In this episode, we’re diving into the power of asking the right questions and how it can transform your journey as a hotel florist. We’ll explore the key question you need to start asking yourself to set the foundation for success. We'll also discuss why curiosity is your secret weapon for building connections and establishing trust with clients. You’ll learn the importance of being prepared with the right questions when you get that all-important meeting with a GM. Plus, I’ll share how visualizing your future self can help take the pressure off and allow you to approach every conversation with confidence.

0:30 The crucial question to start asking yourself to set the stage for success

2:00 How asking questions drives growth and opens doors

3:05 Embracing curiosity to build genuine connections and foster trust

4:30 The importance of having a prepared list of questions when speaking to the GM

6:45 How visualizing your future self can ease the pressure and encourage the right questions

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

New Episodes every Tuesday & Thursday at 9 am CST