In this episode, we’re diving into the essentials of using Instagram to connect with the right people in the hotel industry. It’s not just about posting pretty pictures—it’s about understanding how to market your floral business like a billboard. We’ll discuss why focusing on being a florist rather than a content creator can actually be a more effective strategy. You’ll also learn what kind of content grabs the attention of a hotel’s PR director and how to tailor your Instagram profile to make a lasting impact. Plus, we’ll explore how building a strong culture in your floral business can naturally enhance your social media presence, helping you create authentic connections that matter.

0:30 How to approach Instagram marketing by treating your profile like a billboard

1:20 Why prioritizing your craft as a florist over content creation leads to better results

2:25 The types of content that catch the eye of a hotel PR director

4:25 Actionable strategies to optimize your Instagram page for success

6:30 How a client-focused culture in your floral business naturally enhances your social media marketing

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