Épisodes

  • How to Be A Data-Driven Copywriter | Codi Smith
    Feb 19 2025

    Discover how to create copy that truly converts in this episode of The Lucky Orange Show.


    We’re joined by conversion copywriting expert Codi Smith, who reveals her proven method for writing copy that connects with audiences and drives results. Codi explains how she uses voice of the customer (VoC) insights combined with key data metrics to shape messages that resonate.

    Whether you're a marketer, entrepreneur, or looking to improve your copy, this episode delivers valuable strategies you can start applying right away. Learn to harness your audience's language, make smarter decisions with data, and drive more conversions. Tune in now to level up your copywriting skills.

    Connect with Codi: https://www.linkedin.com/in/codi-smith-934818128/

    Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

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    41 min
  • In 2025, Let's Tell Better Data Stories | The Lucky Orange Show
    Feb 13 2025

    Todays episode of The Lucky Orange Show is an introduction to our new focus: Data Storytelling.Submit a guest for the show:

    https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange:https://www.luckyorange.com/

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    3 min
  • How to Prioritize Website Testing Ideas For Faster Growth | Cameron Calder, Hype Digital
    Dec 3 2024

    Today's episode of The Lucky Orange Show is a conversation with Cameron Calder from Hype Digital.

    In this discussion, Cameron and host Sean McCarthy talked all about:

    - Grading and prioritizing website testing ideas

    - Deciding if you even need to test something or if an idea's ready for production

    - The role of personalization in the next year or so of web experimentation

    Connect with Cameron: https://www.linkedin.com/in/cameron-calder-85ba64131/

    Learn more about Hype Digital: https://hypedigital.co/

    Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

    Try Lucky Orange for Free: https://www.luckyorange.com/

    #luckyorange #webdesign #uxdesign #conversionrateoptimization #ecommerce #websitedesign

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    37 min
  • What's happening to websites? | John Sampogna, Wondersauce
    Nov 19 2024

    This episode of The Lucky Orange Show is a conversation with Wondersauce CEO and Co-Founder, John Sampogna. John shares his views on the future of customer interfaces, including: - The most exciting opportunities facing brands in 2025 - How the role of the website continues to evolve - When it makes sense to participate in a trend And more. Be sure to hit subscribe so you don't miss an update from Lucky Orange! Connect with John: https://www.linkedin.com/in/johnsampogna/ Learn more about Wondersauce: https://www.wondersauce.com/ Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange: https://www.luckyorange.com/ Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels: https://www.linkedin.com/company/lucky-orange/ https://twitter.com/luckyorange https://www.tiktok.com/@luckyorangeapp https://www.instagram.com/officialluckyorange/ . . . . . #wondersauce #luckyorange #ecommerce #future #interview #interface #webdesign #uxdesign #shopify #bigcommerce #hubspot #searchengineoptimization #aitools #ai

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    33 min
  • Heatmaps Upgrade, BFCM Tips, Conversion Funnels Ideas | Ask Lucky Orange Ep. 1
    Nov 5 2024

    In this episode of The Lucky Orange Show, we're answering questions and giving tips in a little segment we like to call Ask Lucky Orange. Connect with Molly: https://www.linkedin.com/in/mollystaats/ Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange for Free: https://www.luckyorange.com/ Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels: https://www.linkedin.com/company/lucky-orange/ https://twitter.com/luckyorange https://www.tiktok.com/@luckyorangeapp https://www.instagram.com/officialluckyorange/ . . . . . #blackfriday #ecommerce #luckyorange #podcast

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    28 min
  • How To Win With Partnerships In 2025 | Roddy Smith, Reviews.io
    Oct 22 2024

    Ecosystem-led growth is one of the hottest levers in business strategy in 2024. Building, maintaining and optimizing partnerships is an amazing way to grow brand visiblity and, ultimately, get in front of more customers in the right place at the right time. Today's conversation is with Roddy Smith, Director of Partnerships at Reviews.io. Roddy shared a series of actionable tactics you can use to: - Properly evaluate new partnership opportunities - Build internal alignment to ensure partnerships get a seat at the table - See the signs of a partnership that signal it's ready to grow Connect with Roddy: https://www.linkedin.com/in/roddysmith/ Learn about Reviews.io: https://www.reviews.io/ Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange for Free: https://www.luckyorange.com/ Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels: https://www.linkedin.com/company/lucky-orange/ https://twitter.com/luckyorange https://www.tiktok.com/@luckyorangeapp https://www.instagram.com/officialluckyorange/ . . . . . #partnership #partnermarketing #ecosystem #luckyorange #saas

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    44 min
  • How Businesses Can Go From Chaos To Confidence | Daniela Woerner, Addo Aesthetics
    Oct 8 2024

    The entrepreneurial journey is commonly described as a rollercoaster. One minute you're facing an endless line of challenges and then all of a sudden you have a breakthrough.

    Daniela Woerner and Addo Aesthetics help spa owners navigate this path and give them the tools they need to go from chaos to confidence.

    In this episode of The Lucky Orange Show, Daniela and host Sean McCarthy discuss systems thinking, directional decision making and how to play with different seasons of life and the business experience.

    Learn more about Addo Aesthetics: https://www.addoaesthetics.com/

    Connect with Daniela: https://www.linkedin.com/in/danielawoerner/

    Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

    Try Lucky Orange: https://www.luckyorange.com/


    Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:

    https://www.linkedin.com/company/lucky-orange/

    https://twitter.com/luckyorange

    https://www.tiktok.com/@luckyorangeapp

    https://www.instagram.com/officialluckyorange/


    entrepreneur #growth #business #spa #luckyorange

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    35 min
  • What Is Content Quality In 2024? | Victoria Taylor, VT Marketing
    Sep 24 2024

    High-quality content is a great goal. But what does that even mean in 2024? Our guest today, Victoria Taylor, lives and breathes content marketing for her clients every single day. In this conversation, Victoria and host Sean McCarthy explore implications of Google's E-E-A-T framework, how the role of the blog continues to evolve and achieving high-quality with AI tools as a partner. Connect with Victoria: https://www.linkedin.com/in/victoria-alana-taylor/ Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/ Try Lucky Orange: https://www.luckyorange.com/ Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels: https://www.linkedin.com/company/lucky-orange/ https://twitter.com/luckyorange https://www.tiktok.com/@luckyorangeapp https://www.instagram.com/officialluckyorange/ . . . . . . #luckyorange #contentmarketing #google #seo #marketingstrategy

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    38 min