Content has evolved and has hit a new level of the standard in 2025 and the type of hooks you were using last year that were getting people’s attention are now causing viewers to just scroll on by.

In 2018 - Broad hooks like “how to lose weight in the next 30 days” were enough to grab people’s attention but not anymore.

In 2024 - Specific hooks like “Struggling to lose weight even though you’re working out 4 times a week? Here’s why” were enough to grab people’s attention but not anymore.

In 2025 - Specific hooks that create curiosity like “I bet I can change your mind in 20 seconds about why you’re struggling to lose weight even though you’re working out 4 times a week” are the type of hooks that are really grabbing attention.

In today’s episode of my podcast, I go over what you need to add into your hooks which will drastically improve the performance of your content.

Make sure you subscribe to my podcast to stay up to date with episodes I release every week. If you loved this episode, I’d be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :) HERE’S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page HOW TO SIGN DREAM CLIENTS EVERY WEEK - FREE 30 minute video sharing the specific strategy you can use to sign dream clients every week and build a $15k per month coaching business using Instagram, 1 offer and no cold DM’s. https://www.lukepage.com.au/clients

This month has been a scattered month for me. My wife who normally works part time has gone to working 7 days a week and 12 hour days because she works for the Australian Open which is a Tennis Tournament that runs for only 2 weeks every January. So in January, I pretty much become the sole parent to our child Louie…on top of me running my business. Great thing about my biz is I have the flexibility to do that however I’ve struggled this month not being able to put more time into my business.

And to be honest, it’s been a mind fuck!

It’s been great to have more time with my son, we’ve really bonded and I have been doing a decent job with showing up in my biz but I wish I could be doing more. Anyway in today’s episode I chat about the juggle between growing a biz and family - Something I’ve always had problems with. Plus I also share this hack to raising your standards, really has been working for me and I’m excited to share it with you. Oh and I’ve also got a tip on how to uplevel anything in your life!

Make sure you subscribe to my podcast to stay up to date with episodes I release every week. If you loved this episode, I’d be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :) HERE’S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page HOW TO SIGN DREAM CLIENTS EVERY WEEK - FREE 30 minute video sharing the specific strategy you can use to sign dream clients every week and build a $15k per month coaching business using Instagram, 1 offer and no cold DM’s. https://www.lukepage.com.au/clients

Steven Spielberg, Martin Scorsese and George Lucas are some of Hollywood’s greatest directors in the history of film and have directed films like: Jurassic Park, Jaws, Star Wars, Wolf of Wall Street, Saving Private Ryan, E.T, Indiana Jones just to name a few. This is all common knowledge but what most people don’t know about these 3 is they were close friends in the 1960’s and 70’s and before they were big and successful, they would meet up and learn from each other which they now attribute to one of the big reasons why they became super successful. So what have these 3 Hollywood directors got to do with you growing your coaching business? Well it’s the new year and right about now is the time where you’re probably feeling hopeful about the year ahead. You’ve got big goals and are determined to make this year…your year! Here’s the thing…Come December later this year, 99% of people who had great intentions back in Jan, won’t be saying 2025 was my year. So in today’s episode I share the story behind Spielberg, Lucas and Scorsese of what they did before they were super successful to breakout and have their biggest years ever. Simple copy the model they followed and come December later this year…You will be saying 2025 WAS MY YEAR!!

Make sure you subscribe to my podcast to stay up to date with episodes I release every week. If you loved this episode, I’d be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :) HERE’S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page HOW TO SIGN DREAM CLIENTS EVERY WEEK - FREE 30 minute video sharing the specific strategy you can use to sign dream clients every week and build a $15k per month coaching business using Instagram, 1 offer and no cold DM’s. https://www.lukepage.com.au/clients