Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz.

And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.

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In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale.

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Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience.

And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value.

Music by Sixième Son

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