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Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.

And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.

Music by Sixième Son

Check us out at: mmm-online.com

Check us out at: mmm-online.com

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference.

Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm.

Music by Sixième Son

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James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV.

And for our Trends segment, we’ll recap some of Trump’s early healthcare moves.

Music by Sixième Son

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With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco.

Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event in the West Village.

Music by Sixième Son

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In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings.

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In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.

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Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.

And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco.

Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.

Music by Sixième Son

Check us out at: mmm-online.com

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YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.