In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.

Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.

What You’ll Learn in This Episode:

• Why branding is more than just aesthetics—it’s about authenticity and connection.
• The role of storytelling in building a memorable patient experience.
• How to align your brand with your core values and mission.
• Key lessons and tips for creating a standout brand in a competitive market.

Resources & Mentions:

• Smile & Co. Website
• Recommended Reading: Building a StoryBrand by Donald Miller

Join the Conversation:
What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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Welcome to another cozy episode of "The Making Of," hosted by Ashley and Brian Joves. This episode is quite special as it’s a laid-back session recorded post-retreat, right from the comfort of their own couch! Dive into their casual yet deeply insightful conversation as they reflect on the recent retreat, discuss the nuances of community building, and the unique experiences that set this year's event apart.

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Episode Highlights:

- Introduction to Home-Style Podcasting: Inspired by a Netflix show featuring sisters podcasting from their couch, Ashley and Brian decide to bring that intimate, relaxed vibe to this episode.

- Reflections on The Retreat: Two weeks post-retreat, Ashley and Brian share their personal takeaways and the event's transformative impact. Ashley admits this year might have been her favorite, attributing it to the unique setting and experiences in Vail, which were a departure from the usual Wine Country backdrop.

- The Shift from Wine Country to the Rockies: Transitioning from the vineyards of Napa and Sonoma to the Rocky Mountains brought a fresh perspective and new challenges, including adjusting to the altitude which became a talking point among attendees.

- Speaker Insights and Audience Engagement: The episode delves into the powerful speeches and workshops that resonated with the audience, emphasizing growth and personal development. Highlights include the sessions' ability to weave together personal stories with professional insights, fostering both reflection and actionable outcomes.

- Looking Ahead: As they wrap up, Ashley and Brian tease the future of "The Making Of" retreats and hint at what's to come, inviting listeners to stay tuned and join their growing community. Join Ashley and Brian for this intimate and revealing episode that captures the essence of their retreat and offers a glimpse into the power of community and personal growth within the dental industry. Whether you're a dental professional or just someone interested in the dynamics of hosting impactful events, this episode offers valuable insights and inspiring stories.

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Remember to follow us on social media to catch all the behind-the-scenes content and updates on upcoming episodes and retreats! Follow Us:

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- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)

- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)

- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)

- **website**: www.TheMakingOfPodcast.com

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!