In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.

Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.

What You’ll Learn in This Episode:

• Why branding is more than just aesthetics—it’s about authenticity and connection.
• The role of storytelling in building a memorable patient experience.
• How to align your brand with your core values and mission.
• Key lessons and tips for creating a standout brand in a competitive market.

Resources & Mentions:

• Smile & Co. Website
• Recommended Reading: Building a StoryBrand by Donald Miller

Join the Conversation:
What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and reach more listeners like you!

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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Welcome to another cozy episode of "The Making Of," hosted by Ashley and Brian Joves. This episode is quite special as it’s a laid-back session recorded post-retreat, right from the comfort of their own couch! Dive into their casual yet deeply insightful conversation as they reflect on the recent retreat, discuss the nuances of community building, and the unique experiences that set this year's event apart.

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Episode Highlights:

- Introduction to Home-Style Podcasting: Inspired by a Netflix show featuring sisters podcasting from their couch, Ashley and Brian decide to bring that intimate, relaxed vibe to this episode.

- Reflections on The Retreat: Two weeks post-retreat, Ashley and Brian share their personal takeaways and the event's transformative impact. Ashley admits this year might have been her favorite, attributing it to the unique setting and experiences in Vail, which were a departure from the usual Wine Country backdrop.

- The Shift from Wine Country to the Rockies: Transitioning from the vineyards of Napa and Sonoma to the Rocky Mountains brought a fresh perspective and new challenges, including adjusting to the altitude which became a talking point among attendees.

- Speaker Insights and Audience Engagement: The episode delves into the powerful speeches and workshops that resonated with the audience, emphasizing growth and personal development. Highlights include the sessions' ability to weave together personal stories with professional insights, fostering both reflection and actionable outcomes.

- Looking Ahead: As they wrap up, Ashley and Brian tease the future of "The Making Of" retreats and hint at what's to come, inviting listeners to stay tuned and join their growing community. Join Ashley and Brian for this intimate and revealing episode that captures the essence of their retreat and offers a glimpse into the power of community and personal growth within the dental industry. Whether you're a dental professional or just someone interested in the dynamics of hosting impactful events, this episode offers valuable insights and inspiring stories.

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Remember to follow us on social media to catch all the behind-the-scenes content and updates on upcoming episodes and retreats! Follow Us:

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- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)

- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)

- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)

- **website**: www.TheMakingOfPodcast.com

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Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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In this powerhouse episode of "The Making Of," Dr. Ashley Joves sits down with the incredible Dr. Paul Etchison, a renowned dentist, coach, author, and podcast host. They dive deep into the realities of practice ownership, from building a $6 million dental practice to achieving work-life balance and everything in between. Paul shares his journey, the challenges he faced, and the lessons learned along the way. Whether you're a dentist, entrepreneur, or just someone looking for inspiration, this episode is packed with valuable insights and candid conversations.

What You’ll Learn:

- Building a High-Performing Practice* Paul shares his experience in growing his practice from a five-op startup to an 11-op powerhouse, bringing in $6 million annually.

- New Patient Acquisition Strategies: Learn about the importance of SEO, Google reviews, and strategic marketing to consistently attract new patients and maintain growth.

- Optimizing Operations: Discover how Paul maximized efficiency through block scheduling, smart use of assistants, and maintaining a high standard of care.

- Leadership and Team Management: Paul talks about building a strong leadership team, the importance of training and calibration, and how to handle staff turnover effectively.

- Life After Selling the Practice: Paul reflects on his transition out of daily practice ownership, focusing on his passion for coaching and how he's found fulfillment beyond the dental chair.

- Real Talk on the Challenges of Practice Ownership: Both Ashley and Paul get real about the emotional and psychological toll of being a business owner and the importance of finding balance and joy in the journey.

Key Quotes:

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- "Growth isn't just about hitting numbers; it's about finding what lights you up and focusing on what truly brings you joy."

- "You can maximize your practice by keeping as much in-house as possible, but you also have to recognize when it's time to let go of the tasks that don't fulfill you."

- "Building a great team isn't just about hiring; it's about consistently training, calibrating, and creating a culture where people feel valued and supported."

Connect with Dr. Paul Etchison:

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- Website: www.dentalpracticeheroes.com - Discover more about Paul’s coaching services, books, and resources for dentists.

- Podcast: [Dental Practice Heroes Podcast](https://podcasts.apple.com/us/podcast/dental-practice-heroes-with-dr-paul-etchison/id1271051104) - Tune in for more insights and tips on growing a successful dental practice.

- Facebook: [Paul Etchison](https://www.facebook.com/paul.etchison) - Reach out to Paul for more personal connections and updates.


Mentioned in the Episode:

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- Books: Check out Paul's books, *Dental Practice Hero* and *Dental Practice Hero 2*, available on Amazon.

- Voices of Dentistry* Reflect on Paul's impactful presentation at this renowned dental conference.

- Upcoming Retreats: Hear about the possibility of Paul speaking at future dental retreats hosted by Ashley—stay tuned!


Don’t Miss Out:

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

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- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)
- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)
- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)


Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

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Episode Summary: In this lively and personal episode of "The Making Of," Dr. Ashley Joves is joined by her husband, Brian Joves, as they dive into the latest happenings at Smile & Co., their recent family adventures, and the exciting upcoming retreat in Vail, Colorado. From discussing the growth of their dental practice to navigating the challenges of family vacations, this episode offers a blend of professional insights and relatable life moments. Plus, get all the details on this year’s incredible retreat lineup and why you don’t want to miss it!

What You’ll Learn:

• Growth at Smile & Co.: Ashley shares updates on the practice's expansion, including the addition of a new hygienist and the search for another motivated dentist to join the team.
• Retreat 2024 Preview: Get an inside look at the upcoming retreat in Vail, Colorado, featuring top-notch speakers like Dr. Scott Luna, Dr. Chris Ramsey, Dr. Rob Ritter, and more. Learn how you can attend for free with a golden ticket from the retreat's sponsors.
• Family Vacation Tales: Hear about the Joves family’s recent cruise and Disney World adventure, including the highs, lows, and a tropical storm named Debbie.
• The Balance of Work and Life: Brian and Ashley discuss the challenges of balancing a busy dental practice, family life, and planning a major retreat, all while trying to squeeze in some much-needed vacation time.
• Growth Mindset and Leadership: Reflect on the importance of a growth mindset in both personal and professional life, inspired by recent podcast guests like Dr. Adamo Notarantonio.

Key Quotes:

• "Growth isn’t just about numbers and profitability; it’s about evolving as a human, a dentist, and striving to be 1% better every day."
• "The retreat isn’t just about learning; it’s about creating lasting relationships and unforgettable experiences with like-minded professionals."
• "People don’t just attend our retreat for the content—they come for the connections and the unique experiences we offer."

Connect with Dr. Ashley Joves:

• Instagram: AshleyJovesDDS
• Smile & Co.: www.smileandcompany.com

Retreat Information:

• Retreat Website: TheMakingOfPodcast.com/Retreat
• Golden Ticket Sponsors: Find out how you can attend this year’s retreat for free by signing up with one of our amazing sponsors!

Don’t Miss Out: Be sure to subscribe to our podcast/YouTube channel to stay updated on all things "The Making Of." Leave us a review and share this episode with friends who could use a dose of inspiration!

Follow Us:

• Instagram: @TheMaking.Of
• Twitter: @MakingOfPod
• Facebook: The Making Of Podcast
• YouTube: youtube.com/@themakingof...

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Welcome to another episode of "The Making Of" podcast! Today, we have a very special guest, the GOAT of cosmetic dentistry, Dr. Adamo Notarantonio. Join Dr. Ashley Joves as she delves into Dr. Adamo's incredible journey, from his humble beginnings to becoming a world-renowned cosmetic dentist and educator. Learn about his passion for photography, the secrets behind his successful practice, and the story of how he co-founded Impress Courses with Dr. Amanda Seay. This episode is packed with inspiration, practical advice, and a whole lot of fun!

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What You’ll Learn:

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Dr. Adamo's Backstory: Discover how Dr. Adamo's Italian roots and early experiences shaped his career in dentistry.

Cosmetic Dentistry Mastery: Insights into Dr. Adamo's approach to cosmetic dentistry, including patient consultations, handling difficult cases, and maintaining high standards.

Partnership Dynamics: Learn about the secrets to a successful partnership and how Dr. Adamo navigated his partnership in private practice.

Education and Mentorship: The importance of continuous learning and mentorship in Dr. Adamo's career, including his journey through the AACD accreditation process.

Impress Courses: The origin story of Impress Courses, how Dr. Adamo and Dr. Amanda Seay came together, and what makes their courses stand out in the dental education field.

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Key Quotes:

"You have to leave your ego at the door to make a partnership work. Respect and trust are key."

"Every process in education should be about growth and bettering yourself for your patients."

"The hardest lesson I learned was not saying no fast enough to the wrong patients."

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Connect with Dr. Adamo Notarantonio:

Instagram: @AdamoElvis

Impress Courses: @ImpressCourses https://imprescourses.com/

Connect with Dr. Ashley Joves:

Instagram: @AshleyJovesDDS

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Don’t Miss Out: Make sure to subscribe to our podcast/YouTube channel for more insightful episodes with industry experts. Leave us a review and let us know what you think!

Follow Us: Instagram: @TheMaking.Of

Twitter: @MakingOfPod

Facebook: The Making Of a Dental Startup Join us for The Retreat in Vail www.TheMakingOfPodcast.com/Retreat

Join us next time for another deep dive into the stories behind the success!

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In this episode of "The Making Of," Dr. Ashley Joves sits down with the esteemed Dr. Rob Ritter, a veteran in the dental field with over 31 years of experience. Dr. Ritter shares invaluable insights on navigating the complexities of dental practice management, overcoming team challenges, and the importance of continuous learning. Tune in to discover how Dr. Ritter's long-term decision-making approach and commitment to excellence have shaped his successful career.

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What You’ll Learn:

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Revisiting Challenges: Dr. Ritter reflects on lessons learned from his 31 years in dentistry, including the importance of making strategic long-term decisions and not holding on to underperforming team members.

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Practice Management: Gain insights into managing team dynamics, patient billing practices, and implementing changes that enhance the efficiency and profitability of your practice.

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Feedback and Adaptation: Learn from the feedback of previous guest Ramsey, addressing common issues like burnout and frustration among dentists, and how to maintain control in your practice.

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Continuous Improvement: Dr. Ritter emphasizes the value of attending courses and engaging with other professionals to inspire new ideas and keep your practice evolving.

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Upcoming Events: Get excited for Dr. Ritter’s upcoming protocol course in August and his speaking engagements including The Making Of Retreat in Vail!, where he’ll share even more of his expertise.

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Key Quotes:

"Every decision I make was not always the right one, but I always try to do the long-term decision making, not the short term."

"It's your practice, your name on the door, your reputation. Make it happen."

"We are not here to save the patient money; we are here to provide the best care and save their teeth for a lifetime."

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Connect with Dr. Rob Ritter:

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Instagram: DrRobRitter

Protocol Course Information: www.theprotocollive.com/

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Connect with Ashley Joves:

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Instagram: AshleyJovesDDS

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Don't Miss Out: Make sure to subscribe to our podcast/YouTube channel for more insightful episodes with industry experts. Leave us a review and let us know what you think!

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Follow Us: Instagram: @TheMakingOfPodcast

Twitter: @MakingOfPod

Facebook: The Making Of a Dental Startup

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join us in Vail to experience the best dental experience of you life! and to hand out with Dr Rob and Dr. Ashley? www.TheMakingofPodcast.com/Retreat Join us next time for another deep dive into the stories behind the success!

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In this episode of The Making Of, Dr. Ashley Joves was joined by Dr. Scott Leune on this LIVE episode to our Facebook group.

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Episode Highlights:

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From Startups to Multi-Practice Success: Dr. Scott Leune discusses his innovative course on growing dental practices from a single location to multiple locations, emphasizing the importance of strategic planning and effective management.

Breaking New Ground with ScottLeune.com: Dr. Leune announces his new brand, ScottLeune.com, detailing his departure from Breakaway and Dental Whale, and introducing fresh, updated content and seminars aimed at dental professionals.

Team Management & Accountability: Insightful discussion on the importance of structured communication, regular audits, and effective team training to maintain a cohesive and productive work environment across multiple locations.

Exciting Future Plans & Retreat Announcement: Dr. Leune reveals his plans for new companies and his upcoming role as a keynote speaker at The Retreat in Vail, emphasizing the value of immersive, interactive learning experiences for dental professionals.

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Connect with Dr. Scott Leune:

Instagram: @Dr.Scott.Leune

Website: ScottLeune.com

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Join Us in Vail: Don’t miss out on The Retreat, where you can learn from top dental experts, including Dr. Scott Leune, in a unique and engaging environment. www.TheMakingOfPodcast.com/Retreat

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Get Involved: Send in your questions and comments for future episodes and stay connected for more insightful discussions and expert advice in the world of dentistry.