Crafting Your Brand Story Homepage Using StoryBrand Framework

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In this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.

00:00 Introduction to Market Your Message
00:47 Crafting Your Brand Story: The StoryBrand Framework
03:08 Building an Effective Homepage
05:52 Step-by-Step Guide to Creating Your Homepage
09:18 Implementing Your Homepage Wireframe
11:47 Day 10 Takeaways and Next Steps

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Creating Compelling Calls to Action on Your Website

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This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.

00:00 Introduction to Effective Calls to Action
00:03 Historical Examples of Successful Calls to Action
01:03 The Importance of a Clear Call to Action
01:57 Crafting a Compelling Call to Action
02:40 Common Mistakes and How to Avoid Them
04:12 Step-by-Step Framework for Creating Calls to Action
05:38 Using Action Verbs to Drive Engagement
06:53 Appealing to Visitor Self-Interest
08:03 The Power of Specificity in Calls to Action
09:16 Common Pitfalls and Optimization Tips
09:53 Day Nine Exercise: Creating Your Call to Action
10:43 Key Takeaways

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Connecting with Your Audience: The Power of Empathy and Simplified Solutions

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In this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.

00:00 Introduction to the Market Your Message Show
00:43 Chapter 8: The Big Three
02:02 Understanding Audience Struggles
02:26 Common Homepage Mistakes
05:25 Identifying and Addressing Pain Points
07:05 Offering Solutions to Audience Challenges
08:38 Enhancing Homepage Engagement
10:23 Using Clear and Familiar Language
11:52 Personalizing Your Homepage Copy
12:56 Day 8 Exercise: Creating the Big Three
14:18 Day 8 Key Takeaways

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