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Developing Your First Mini Course: From Idea to Launch

In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome.

00:00 Introduction to Mini Course Development
00:04 The Role of Song Pluggers in Music History
01:35 Applying Song Plugger Principles to Online Courses
02:46 Avoiding the Mega Course Trap
06:17 Crafting a Laser-Focused Mini Course
10:14 Today's Exercise: Finding Your Mini Course Sweet Spot
13:05 Key Takeaways for Mini Course Success

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Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers

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In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book.

00:00 Introduction to the Series
00:16 The Importance of Validating Your Offer
01:17 Chapter 7: Creating Your Low Content Book
01:22 The Story of Benjamin Franklin's Poor Richard's Almanac
02:35 Why Low Content Books Matter Today
06:17 Steps to Create Your Low Content Book
11:15 Brainstorming Your Low Content Book Ideas
13:40 Key Takeaways and Conclusion

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Validate Your Offer: The Offer Clarity Grid

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In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market.

00:00 Introduction to the Series
01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid
02:18 The Power of a Clear Structure
03:24 The Offer Clarity Grid Explained
05:56 Steps to Create a Compelling Offer
09:35 Today's Exercise: Complete the Offer Clarity Grid
12:00 Key Takeaways and Conclusion

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