Crafting Your Brand Story Homepage Using StoryBrand Framework

For more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.

00:00 Introduction to Market Your Message
00:47 Crafting Your Brand Story: The StoryBrand Framework
03:08 Building an Effective Homepage
05:52 Step-by-Step Guide to Creating Your Homepage
09:18 Implementing Your Homepage Wireframe
11:47 Day 10 Takeaways and Next Steps

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Creating Compelling Calls to Action on Your Website

For more books in this series, go to: PlatformGrowthBooks.com

This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.

00:00 Introduction to Effective Calls to Action
00:03 Historical Examples of Successful Calls to Action
01:03 The Importance of a Clear Call to Action
01:57 Crafting a Compelling Call to Action
02:40 Common Mistakes and How to Avoid Them
04:12 Step-by-Step Framework for Creating Calls to Action
05:38 Using Action Verbs to Drive Engagement
06:53 Appealing to Visitor Self-Interest
08:03 The Power of Specificity in Calls to Action
09:16 Common Pitfalls and Optimization Tips
09:53 Day Nine Exercise: Creating Your Call to Action
10:43 Key Takeaways

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Connecting with Your Audience: The Power of Empathy and Simplified Solutions

To see more books in this series, go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.

00:00 Introduction to the Market Your Message Show
00:43 Chapter 8: The Big Three
02:02 Understanding Audience Struggles
02:26 Common Homepage Mistakes
05:25 Identifying and Addressing Pain Points
07:05 Offering Solutions to Audience Challenges
08:38 Enhancing Homepage Engagement
10:23 Using Clear and Familiar Language
11:52 Personalizing Your Homepage Copy
12:56 Day 8 Exercise: Creating the Big Three
14:18 Day 8 Key Takeaways

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Crafting Aspirational Headlines to Transform Your Personal Brand

To see more books in this series go to: PlatformGrowthBooks.com

In today's episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 7, 'Your Aspirational Headline,' from his book series, Your Message Matters. This chapter focuses on the power of aspirational headlines and provides a detailed guide on crafting compelling headlines that resonate with your audience's deepest desires. Using the story of DeBeers and other practical examples, Jonathan outlines five key steps: defining your ideal prospect, understanding their motivations, focusing on their transformation, promising value, and keeping the headline concise. Listeners are encouraged to brainstorm 20 aspirational headlines and refine them to boost conversions effectively.

00:00 Introduction to Market Your Message
00:43 Chapter 7: Your Aspirational Headline
01:46 The Power of an Aspirational Headline
02:06 Steps to Crafting an Aspirational Headline
03:31 Define Your Ideal Prospect
05:20 Understand Their Motivations
07:23 Focus on Their Transformation
09:09 Promise Value
10:41 Be Concise
12:22 Common Mistakes to Avoid
12:59 Day Seven Exercise
13:57 Key Takeaways

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How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid Methods

To see all books in this series go to: PlatformGrowthBooks.com

In this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility.

00:00 Welcome to the Market Your Message Show
00:43 Introduction to Chapter Six: Create Your Brand Logo
02:27 DIY Logo Design: Quick and Cost-Effective
04:34 Outsourcing Logo Design: Professional and Polished
06:22 Hybrid Logo Design: Best of Both Worlds
08:08 Evaluating and Finalizing Your Logo
09:33 Day Six Exercise: Create and Test Your Logos
11:12 Key Takeaways from Day Six

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Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform!

To grab a copy of the book, go to: PlatformGrowthBooks.com

In today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.

Key Points Discussed:

1. Subway’s Transformation:
   • The story of Subway’s rebranding in the early 2000s.
   • How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.
   • The impact of bold color choices on customer perception and brand differentiation.
2. The Power of Color:
   • Insights from designer Rebecca Swenson on how color shapes identity and influences branding.
   • The psychological effects of colors and their role in branding.
3. Color Psychology in Branding:
   • How fast food chains like McDonald’s use red and yellow to stimulate appetite and convey happiness.
   • Why B2B tech firms often choose blue and gray to signal professionalism and stability.
4. Finding Your Brand’s True Colors:
   • The importance of aligning your brand’s colors with its essence and desired emotional impact.
   • Using color psychology guides to find the perfect palette that represents your brand values.
   • Example: BigCommerce’s color psychology chart and its insights.
5. Strategic Color Selection:
   • Tips for researching competitor color palettes and finding your unique color niche.
   • Case studies of successful color strategies from various brands.
6. Practical Steps to Select Your Brand Colors:
   • Choosing a primary color that anchors your visual identity.
   • Selecting two to four complementary secondary colors to create a cohesive palette.
   • Using tools like Coolors.co to generate and refine your color palette.
7. Creating a Style Guide:
   • The importance of documenting your color palette in a style guide for consistency across all branding materials.
   • Tools like Google Docs and Canva Pro for creating and storing your style guide.
8. Testing and Iterating:
   • The process of testing your color choices and seeking feedback from your target audience.
   • Being open to adjustments and iterations as your brand evolves.

Resources Mentioned:

• BigCommerce Color Psychology Chart
• Coolors.co - Color Palette Generator
• BrandColors.net
• FreeLogoDesign.org

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To grab a copy of Launch Your Platform, go to: PlatformGrowthBooks.com

In this episode, you'll discover:

The importance of choosing the right domain name for your brand and online presence, with valuable tips for selecting a domain name that is simple, memorable, brandable, and scalable.

Henry Ford's decision to opt for a short and catchy name like Ford, emphasizing the power of simplicity in brand naming. The risks of rushing into a domain name decision without considering factors like memorability, uniqueness, brand alignment, and potential for growth.

Common mistakes to avoid when selecting a domain name, such as long or complicated names, obscure domain extensions, and neglecting trademark violations and social media usernames availability.

Key steps to follow in picking the right domain name, including selecting a short, simple, and memorable name, ensuring brandability and scalability for future growth, making it easy to pronounce and spell, avoiding trademark violations, and securing matching social media usernames for brand consistency.

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Check out the Your Message Matters Book Series: https://PlatformGrowthBooks.com

You can find the new Launch Your Platform Workbook here: https://amzn.to/4bglwZM

In this episode of 'Your Message Matters,' hosted by Jonathan Milligan, author of the book series with the same name, listeners are taken through a detailed discussion on deciding between a personal and a private brand when launching a writing, coaching, or speaking business online.

Milligan introduces his second book, 'Launch Your Platform,' designed as a step-by-step guide for building a brand, including aspects such as messaging, logos, and lead collection. He highlights the launch of a 90-page companion workbook aimed at setting up and optimizing one's platform in 21 days, available on Amazon.

Chapter three of the book, which focuses on choosing the right brand type, is shared in depth, presenting advantages and disadvantages of personal and private brands through illustrative examples including PT Barnum and Brené Brown for personal brands, and Soichiro Honda for private brands.

The chapter concludes with an exercise for listeners to decide their brand type by creating a T chart to compare the benefits of each brand type. Milligan encourages taking action based on one's goals and comfort level, offering the book and workbook as resources to aid in the process.

00:00 Welcome to the Market: Your Message Show
00:19 Diving Into 'Launch Your Platform'
00:43 Introducing the Companion Workbook
01:36 Chapter Three Overview: Choosing the Right Brand Type
03:20 The Power of Personal Brands: Lessons from PT Barnum
06:12 Pros and Cons of Personal vs. Private Brands
11:39 Day Three Exercise: Deciding Your Brand Type
12:56 Wrapping Up and Next Steps

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