Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:

• Are humans or AI better at acquiring traffic through content?
• The top challenges CMOs are currently facing and strategies to overcome them
• How to help your CEO understand the value of marketing

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:

• Switching careers from engineering to marketing
• The four eras of marketing
• How to balance brand and performance, including a behind the scenes of the F1 sponsorship

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:

• Al the ways marketing attribution is broken.
• How SparkToro is bringing a new level of audience research to marketers everywhere.
• How best to optimize your marketing mix.