Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:

• Are humans or AI better at acquiring traffic through content?
• The top challenges CMOs are currently facing and strategies to overcome them
• How to help your CEO understand the value of marketing

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about:

• Switching careers from engineering to marketing
• The four eras of marketing
• How to balance brand and performance, including a behind the scenes of the F1 sponsorship

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:

• Al the ways marketing attribution is broken.
• How SparkToro is bringing a new level of audience research to marketers everywhere.
• How best to optimize your marketing mix.

Today's guest is Sujani Dwarak.

Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:

• You don't need fancy shoots and budgets to make an impact with a brand.
• How to avoid false accuracy in marketing measurement.
• How to measure brands' impact with incrementality testing.

Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.

• How adaptability, mediation, and advocacy helped him during his time at Qualia
• His go-to motions for Qualia: thought leadership, events, and customer and community marketing.
• The comeback of the First Principles Thinking

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben:

• How he led Power Digital's transformation after his arrival.
• If 95% of marketing tasks are going to be done by AI.
• The importance of creativity in modern marketing.

Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore:

• What makes an event successful
• How events, content, and video are morphing into one unit
• Where AI is having the most impact in video and events

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer:

• The difference between a vendor and a partner when it comes to marketing agencies
• Serendipity through diversity
• A structured process for naming