Épisodes

  • The Art of Selling on TV: Lessons from a Home Shopping Legend

    The Art of Selling on TV: Lessons from a Home Shopping Legend
    Feb 3 2025
    The Art of Selling Your Products on TV: Lessons from a Home Shopping Legend In this episode of The Michelle Phillips Podcast, Michelle sits down with TV shopping legend Marvin Siegel, son of QVC founder Joseph Siegel, for an exclusive look into the fascinating world of television shopping. From its early days in radio to its meteoric rise as a multi-billion dollar industry, Marvin shares insider secrets, game-changing innovations, and unforgettable behind-the-scenes stories from his decades in the business. 🎥 What Makes TV Shopping So Powerful? Learn how storytelling, live demonstrations, and emotional engagement create a unique shopping experience that keeps customers coming back. 📺 The Rise of E-Commerce & Streaming: As online shopping and social media platforms dominate the retail space, what challenges—and opportunities—does the TV shopping industry face? 💄 Beauty & Wellness Boom: Discover how the 50+ demographic and Spanish-speaking markets present massive untapped potential in beauty, wellness, and lifestyle products. 🔮 The Future of Shopping: Michelle and Marvin explore the next wave of home shopping, from influencer partnerships and live-stream selling to authentic content that builds consumer trust in a rapidly changing marketplace. 💡 Who Should Listen? Entrepreneurs looking to break into TV shopping and digital sales Brands seeking insights on product marketing and consumer psychology Anyone fascinated by the evolution of media and retail Get ready for an engaging, knowledge-packed episode that will change how you think about selling, storytelling, and connecting with consumers! 🎙️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 min
  • Is Your Marketing Strategy Broken? Insights from a Media Industry Pro

    Is Your Marketing Strategy Broken? Insights from a Media Industry Pro
    Feb 3 2025
    If you’re a business owner, entrepreneur, or someone who’s curious about how to make your brand truly stand out, this conversation is for YOU. I’m beyond excited to share this week’s episode of The Michelle Phillips Podcast featuring a truly exceptional guest—my longtime friend and media powerhouse, Brian Wexler. Brian brings over three decades of expertise in broadcast and media industries, with experience in marketing, sales, business strategy, and innovation. From his days working at major TV networks and stations to his leadership in broadcast and telecom, Brian’s insights are a goldmine for anyone looking to elevate their marketing game. What We Cover: 💡 Why most businesses are pouring their budgets into the wrong channels (hint: it’s not just about social media or Google Ads). 📺 The unmatched power of TV media and why it’s far from outdated. 🎙️ How storytelling can transform your marketing strategy and drive real results. 🚀 Actionable tips for maximizing your brand’s reach without breaking the bank. In our jam-packed conversation, Brian and I challenge the common misconception that social media and SEO are the only paths to success. We explore the huge opportunities businesses are missing by overlooking TV media and discuss how crafting compelling stories can make your brand unforgettable. Why You’ll Love This Episode: Whether you’re a seasoned entrepreneur or just starting out, Brian’s wisdom will make you rethink your entire marketing strategy. His deep understanding of what works—and what doesn’t—comes from years of experience working at the top of the media game. This episode is packed with tips, tricks, and actionable insights that will leave you inspired to take your marketing efforts to the next level. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 min
  • Is Your Marketing Strategy Broken? Insights from a Media Industry Pro

    Is Your Marketing Strategy Broken? Insights from a Media Industry Pro
    Dec 29 2024
    I’m beyond excited to share this week’s episode of The Michelle Phillips Podcast featuring a truly exceptional guest—my longtime friend and media powerhouse, Brian Wexler. If you’re a business owner, entrepreneur, or someone who’s curious about how to make your brand truly stand out, this conversation is for YOU. Brian brings over three decades of expertise in broadcast and media industries, with experience in marketing, sales, business strategy, and innovation. From his days working at major TV networks and stations to his leadership in broadcast and telecom, Brian’s insights are a goldmine for anyone looking to elevate their marketing game. What We Cover: 💡 Why most businesses are pouring their budgets into the wrong channels (hint: it’s not just about social media or Google Ads). 📺 The unmatched power of TV media and why it’s far from outdated. 🎙️ How storytelling can transform your marketing strategy and drive real results. 🚀 Actionable tips for maximizing your brand’s reach without breaking the bank. In our jam-packed conversation, Brian and I challenge the common misconception that social media and SEO are the only paths to success. We explore the huge opportunities businesses are missing by overlooking TV media and discuss how crafting compelling stories can make your brand unforgettable. Why You’ll Love This Episode: Whether you’re a seasoned entrepreneur or just starting out, Brian’s wisdom will make you rethink your entire marketing strategy. His deep understanding of what works—and what doesn’t—comes from years of experience working at the top of the media game. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 min
  • From Invisible to Unstoppable: How Video Builds Your Brand

    From Invisible to Unstoppable: How Video Builds Your Brand
    Dec 19 2024
    If you own a business, dream of starting one, or are ready to stand out in today’s digital world, you can’t afford to miss this episode of The Michelle Phillips Podcast! I’m thrilled to sit down with my longtime friend and collaborator, Ben Eytalis, a top videographer, editor, and producer with 20+ years in television and digital media. Together, we pull back the curtain on how video is THE game changer for building brand credibility, attracting clients, and creating a lasting impact. We’re talking about: 🎥 Why video is the “secret sauce” for brand visibility and growth. 📱 How to start creating powerful videos today—even with just your phone. 💡 Simple tips for lighting, sound, and being confident on camera. 📈 How professional content can skyrocket your credibility and revenue. Plus, we share fun behind-the-scenes stories and real-life examples of how video has transformed businesses—just like yours. If you’re ready to stop “spraying and praying” your content and start standing out as a leading authority, this episode is your ultimate guide. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 min
  • Transform Anxiety into Strength: Your Blueprint for Crushing Self Doubt

    Transform Anxiety into Strength: Your Blueprint for Crushing Self Doubt
    Oct 15 2024
    Join Michelle Phillips as she sits down with bestselling author Panache Desai, a frequent guest on shows like Oprah's Super Soul Sunday, Dr. Oz, and contributor to the Huffington Post. Known for his powerful insights into self-discovery and emotional healing, Panache brings his unique wisdom to this episode, helping listeners confront everyday struggles like self-doubt, anxiety, and the feeling of never being “enough.” In this engaging and inspiring conversation, Michelle and Panache explore why so many of us feel pressured to meet others' expectations and constantly chase validation. Panache shares how our conditioning shapes these beliefs, often leaving us trapped in cycles of stress and striving. Whether you’re dealing with anxiety, stress from work, or the pressures of social expectations, this show will help you on your path to break free from the illusions that hold you back, cultivate self-love, and live in alignment with who you truly are. This is an episode that will not only uplift your spirit but provide actionable steps to bring more joy and freedom into your everyday life. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 min
  • From Behind the Scenes to On-Camera Success: How TV Can Transform Your Business

    From Behind the Scenes to On-Camera Success: How TV Can Transform Your Business
    Sep 13 2024
    In this episode of The Michelle Phillips Podcast, Michelle sits down with Melissa Rancourt, Executive Producer of Good Day Live on CBS Tampa, for an eye-opening discussion on the evolution of TV and the art of storytelling. Together, they explore how television has shifted from traditional news to lifestyle segments, the power of authenticity on camera, and why TV remains a key platform for building trust and credibility. Whether you’re an entrepreneur, coach, or business owner, you'll discover valuable insights on how to prepare for TV appearances, pitch to producers, and elevate your brand to the next level. Join us for an engaging episode filled with behind-the-scenes stories and actionable advice to help you succeed on and off the screen! What You’ll Learn: How TV has evolved and why lifestyle segments are more powerful than ever. The importance of authenticity and storytelling in building trust with your audience. Tips on preparing for TV appearances and engaging viewers with visuals. How to successfully pitch yourself to TV producers and stand out from the crowd. Listen now and transform your brand with The Michelle Phillips Podcast! To Download Michelle's FREE Beauty, Health, and Wellness Gifts:www.MichellePhillips.com Contact Michelle: info@MichellePhillipscom Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 min
  • Gratitude Amplified: Unleashing its Transformative Force

    Gratitude Amplified: Unleashing its Transformative Force
    Aug 27 2024
    Welcome to Part 2 of our gratitude series on "Beauty and Beyond with Michelle Phillips" In this episode, we delve deeper into the transformative power of gratitude and the incredible impact of maintaining a gratitude journal. By identifying and reflecting on what we're grateful for daily, we can enhance our well-being and foster stronger connections with those around us. Michelle shares her personal practice of gratitude, reflecting on blessings both at night before bed and in the morning to set a positive tone for the day. This episode focuses on appreciating the support system in our lives—the loved ones, friends, and colleagues who provide us with unwavering support, encouragement, and love. Join Michelle as she invites you to reflect on specific actions and support received from your cherished ones. Whether it's a listening ear during challenging times, a helping hand, or constant words of encouragement, acknowledging these moments and expressing sincere gratitude is essential. Download Michelle's FREE Beauty, Health, & Wellness Gifts HERE Michelle's website: www.MichellePhillips.com Contact Michelle: info@MichellePhillips.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    11 min
  • Gratitude Unleashed: Elevate Your Life, Change Your World

    Gratitude Unleashed: Elevate Your Life, Change Your World
    Aug 13 2024
    In this inspiring episode of "Beauty and Beyond" Michelle shares powerful tools and ideas that will explain how harnessing the power of gratitude can transform your life and ripple positivity into the world around you. She will delve deep into why gratitude isn't just a fleeting emotion but a revolutionary force that amplifies joy and resilience in every aspect of life. Learn practical tips and strategies to cultivate a gratitude mindset, even in the face of adversity, and witness firsthand how this simple practice can elevate your well-being and relationships. Whether you're seeking a daily dose of positivity or looking to navigate life's ups and downs with grace, "Gratitude Unleashed" is your guide to unlocking the transformative power of thankfulness. Get ready to embark on a journey where gratitude isn't just a choice but a path to a more fulfilling and meaningful life. Download Michelle's FREE Beauty, Health, & Wellness Gifts HERE Michelle's website: www.MichellePhillips.com Contact Michelle: info@MichellePhillips.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 min