“I think any man out there that’s living out there that might be younger than the age of 30, I don’t think they’ve really felt the brutality of what it takes to survive in the world, right? And the world is not a nice place, as much as we all like to tell each other.”

Mental toughness isn’t something you’re born with—it’s something you build, brick by brutal brick. It’s about embracing discomfort, pushing past self-imposed limits, and refusing to be the guy who folds under pressure. The difference between success and failure? Discipline, resilience, and a willingness to go all in when others tap out. Whether it’s in business, fitness, or life, the men who win are the ones who don’t just endure hardship—they seek it out, because they know that steel is forged in fire.

Rob Arpa and Nicky Billou dive into the importance of fortifying the mind through physical challenge, discipline, and the right social circles. They discuss the teachings of elite athletes like David Goggins, the necessity of surrounding yourself with high-achievers, and why most men settle for mediocrity when they should be striving for dominance. Their message is clear: if you’re not actively strengthening your body and mind, you’re getting weaker.

Rob Arpa is a seasoned entrepreneur. With a background in business and a relentless drive for self-improvement, he’s built a seven-figure company while continually pushing his own limits. His insights into mindset, resilience, and success come from firsthand experience, making him a voice men should listen to—if they’re serious about stepping up their game.

Also in this episode:

“Never Finished” by David Goggins

https://davidgoggins.com/book/

“Can’t Hurt Me” by David Goggins

https://a.co/d/cQ4CDRX

“Finish Line Thinking: How to Think and Win Like a Champion” by Nicky Billou

https://a.co/d/hjA2G5S

“Extreme Ownership” by Jocko Willink

https://a.co/d/iVVdqWh

“Think and Grow Rich” by Napoleon Hill

https://a.co/d/gR1VwTK

“The Missing Secret” by Joe Vitale

https://a.co/d/8TiuQ9J

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

“You can be anything to a woman, but you can’t be boring.”

The hard truth? Attraction dies when a man trades his edge for comfort, his decisiveness for “whatever you want, babe,” and his self-respect for a never-ending to-do list. Women don’t fall for a guy because he’s nice; they fall for a guy who makes their heart race, who leads with confidence, and who—let’s be honest—knows how to keep things interesting. Lose that, and you’re not in a relationship—you’re in a slow-moving hostage situation.

Our guest breaks down why so many men go from exciting to invisible in their own relationships. He shares war stories, laugh-out-loud failures, and the hard-earned lessons that turned it all around. The secret sauce? Stop asking permission, start leading, and remember: attraction isn’t a faucet you turn on when you’re in the mood—it’s a dynamic you maintain every single day.

Paul Bauer is a men’s coach, author, and podcast host who learned the rules of attraction the hard way—by breaking every single one of them. After years of trial, error, and some truly questionable dating decisions, he dedicated himself to understanding what makes relationships work. Now, he helps men reclaim their confidence, maintain their edge, and, most importantly, avoid becoming the human equivalent of background noise in their own love lives.

Learn more & connect:

Come on, Man podcast on YouTube: https://www.youtube.com/@ComeOnManPodcast

Books:

1. The Rational Male by Rollo Tomassi
   https://www.amazon.com/Rational-Male-Rollo-Tomassi/dp/1492777862
2. No More Mr. Nice Guy by Dr. Robert Glover
   https://www.amazon.com/No-More-Mr-Nice-Guy/dp/0762415339
3. The Player’s Handbook by Rollo Tomassi
   https://www.amazon.com/Players-Handbook-Rational-Male/dp/1801440402
4. Think and Grow Rich by Napoleon Hill
   https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331
5. Atomic Attraction by Christopher Canwell
   https://www.amazon.com/Atomic-Attraction-Psychology-Mastery-Dating/dp/1953616012
6. Married Man Sex Life Primer 2011 by Athol Kay
   https://www.amazon.com/Married-Man-Life-Primer-2011/dp/1460981731
7. The Essential Skills of a Masculine Presence Psychology Paradigm
   https://a.co/d/4D1djp0

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

“Men kind of get complacent. They think they’ve reached this, you know, sort of finish line. Like they don’t have to try anymore. And things just go into complacency and they stop being the type of attractive guys that inspire that reaction from their wives.”

A thriving relationship is built on more than just commitment—it requires polarity, confidence, and a refusal to slip into complacency. Too many men think the work ends at marriage, but that’s where leadership truly begins. Attraction fades when men stop leading, stop being assertive, and start playing it safe. The key is simple: become the kind of man your wife wants to chase. That means prioritizing self-improvement, standing firm in your boundaries, and bringing an energy that keeps the fire alive.

Paul Bauer has spent years helping men reclaim the respect, admiration, and desire they once had in their marriages. He emphasizes that a loss of intimacy isn’t a scheduling issue—it’s a reflection of lost attraction. When men step up as leaders in their relationships, everything changes. Women respond to confidence, direction, and a sense of adventure. The moment a man reclaims his role, the dynamic shifts from obligation to enthusiasm.

Paul Bauer is a men’s coach and author of Get Her to F** You Again: A Red Pill Guide to Fix a Dead Bedroom.* After experiencing his own struggles in marriage and relationships, Paul dedicated himself to understanding the psychology of attraction and leadership. His mission is to help men restore passion in their relationships and become the kind of men who naturally inspire desire. Find him at call.fixedeadbedrooms.com.

Learn more & connect:

1. Paul Bauer’s Coaching Calendar: https://call.fixedeadbedrooms.com
2. Paul’s latest book: The Essential Skills of a Masculine Presence | Psychology – Paradigm: Mastering Paradigms: Reprogram Your Mind for a Dominant Masculine Presence and Unleash Your Full Potential

https://a.co/d/cEeSAuO

1. Paul previous book: Get Her to F** You Again: A Red Pill Guide to Fix a Dead Bedroom

https://a.co/d/hcbE1aI

1. RP Thor’s Book: A Dominant Masculine Presence: Learning How To Cultivate Your Authentic Self As A Man And Display Supreme Confidence And Control Over How You Are Perceived

https://a.co/d/1MlT07V

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

“Gentle parenting is this new age thing where parents try to be friends with their children as opposed to being parents. And some of them have this mix of a little bit of trying to be the parent and the friend, which is a little bit confusing to children because they don’t know who’s who at different times.”

For decades, parenting has drifted toward a softer, more “gentle” approach, where discipline is frowned upon, and kids are treated more like emotional equals than growing humans who need guidance. While the intent may be noble, the reality is that structure, discipline, and even a little rough-and-tumble play are essential for developing strong, capable adults. The problem isn’t just that kids lack discipline; it’s that they lack clarity. When fathers fail to step into their role as leaders and instead play the role of “buddy,” they leave their children without the critical framework needed to navigate the real world. Parenting is about preparing, not pampering.

Steve Richmond pulls no punches when discussing the long-term consequences of today’s parenting trends. He challenges the modern obsession with self-esteem over self-worth and participation trophies over earned victories. He highlights the importance of setting clear boundaries, letting boys test their limits, and ensuring that fathers actually parent instead of playing support act to their children’s whims. He makes the case that without strong father figures enforcing discipline and structure, we’re raising a generation that will struggle with confidence, responsibility, and resilience.

Steve Richmond is a seasoned expert in fatherhood, personal development, and masculinity. With years of experience coaching men and helping families find balance, he believes in reclaiming the lost art of fatherhood. His work focuses on helping men step back into their roles as leaders in their households, instilling discipline, responsibility, and a healthy respect for life’s hard-earned lessons.

Books Mentioned:

1. “The Boy Crisis” by Dr. Warren Farrell

• https://www.amazon.com/Boy-Crisis-Boys-Struggling-About/dp/1942952716

2. “The Road Less Travelled” by M. Scott Peck

• https://www.amazon.com/Road-Less-Traveled-Timeless-Traditional/dp/0743243153

Learn more and connect:

https://www.steverichmond.ca/

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

“There’s no secret. It takes just exactly what you’ve always heard it takes, hard work and discipline, and you miss out on drinking and partying and all of that, at least to a certain degree, if you want to get what you want.”

Achieving greatness isn’t about wanting it—it’s about proving it through action. Most men settle for average, but the few who embrace discomfort and discipline rise above. This episode dives into what it takes to truly commit, push past limits, and build the mindset that separates contenders from pretenders. If you’re not willing to sacrifice for your goals, you’ll always fall short.

Today’s guest proves that age is no excuse. Starting bodybuilding at 57, he faced failure, doubled down, and won his IFBB Pro Card at 60. His journey is a testament to resilience, proving that mastery comes from consistency, discipline, and an unshakable work ethic.

Steve Taylor is a professional IFBB bodybuilder and coach who defied expectations by achieving elite status later in life. Now 69, he continues to train, compete, and inspire men to take full ownership of their health, strength, and success.

Learn more & connect:

https://www.instagram.com/steve.taylor.ifbbpro/

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

"The best mentors I've ever had always told me about their failures."

Failure isn’t just a misstep; it’s a choreographer of growth and change. Faceplants, blunders, and spectacular miscalculations are less about defeat and more about refinement. Think of failure as that brutally honest friend-- uncomfortable, yes, but invaluable. Real growth rarely comes from a flawless victory; it thrives in the aftermath of our most humbling defeats, where we sift through the rubble for lessons sharper than any polished success.

Our guests, Huds and Wingman, co-founders of the Men of Now community, share raw, unfiltered stories of personal challenges that became pivotal turning points in their lives. From navigating toxic relationships to facing legal and financial struggles, they reveal how these experiences catalyzed their growth. They discuss the importance of mentorship, community, and accountability—highlighting that true wisdom often comes from the willingness to confront uncomfortable truths, both from within and from the people who care enough to call you out.

Huds and Wingman are two of the three co-founders of the Men of Now community. They’re dedicated to helping men become the best versions of themselves through mentorship and personal development. Huds’ journey into men's work began after overcoming profound personal struggles that reshaped his outlook on life, while Wingman stumbled into the space through mentorship and a knack for guiding others. They bring complementary skills and a shared passion for fostering growth, resilience, and authentic masculinity.

Learn more & connect:

Look to Men Of Now on Apple, Spotify, or wherever you listen to your podcasts.

1. Books by Rollo Tomassi - The Rational Male

https://a.co/d/7dcFnkq

2. Corey Wayne - How to Be a 3% Man

https://www.understandingrelationships.com

3. Athol Kay - The Mindful Attraction Plan

https://www.amazon.com/dp/B00B4GQ8OW

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

“Men need to get their house in order. This isn’t a female issue—it’s a masculine issue right now.”

In a world that seems intent on erasing traditional masculinity, the need for strong, purpose-driven men has never been greater. The modern narrative has left many men struggling to define their roles, disconnected from their inherent strengths, and unprepared to face life’s challenges. The solution lies in reclaiming the values of resilience, responsibility, and community, which have long been at the heart of what it means to be a man. Men need to rediscover their purpose, rebuild their tribes, and stop letting societal pressures dilute their potential.

Drawing from decades of experience mentoring young men, our guest, Adam Allred, identifies how societal narratives have stripped men of the framework they need to thrive. He emphasizes that many young men today lack the tools to face adversity because they’ve been conditioned to avoid it. He explores the devastating consequences of fatherless homes, the erosion of male mentorship, and the societal shift that isolates men from their tribes. Yet, his insights aren’t just critiques—they’re a call to action. By reconnecting with other men, embracing responsibility, and prioritizing their roles within families and communities, men can reclaim their strength and purpose.

Adam is a seasoned entrepreneur, sales expert, and advocate for modern masculinity. With over 20 years of experience training and mentoring thousands of young men in the high-pressure world of door-to-door sales, he’s seen firsthand the struggles and triumphs of building resilience. Today, he uses his platform to inspire men of all ages to reject societal narratives that weaken them and embrace the values of strength, leadership, and purpose.

Learn more and connect:

• The End of Woman by Carrie Gress

• Jordan Peterson’s talks on the patriarchy and masculinity

@AdamAllredOfficial

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.

"We’re in the middle of a contracting gold rush. There’s a massive gap in labor, and it’s an incredible opportunity for men who are willing to put in the work."

Let’s face it—the world doesn’t need another guy with a useless degree and a pile of student debt. Enter Brad Huebner, a Marine-turned-construction-business-coach, who’s here to talk about the ultimate cheat code for men looking to level up: the skilled trades. Forget the suits and ties; we’re talking hammers, saws, and a golden opportunity to rake in six, seven, or even eight figures. In this episode, Brad breaks down why the "contracting gold rush" is the hottest ticket in town and how men can cash in big time.

Brad keeps it real as he explains how the trades aren’t just a career choice—they’re a lifestyle upgrade. Whether you want to clock in, collect six figures, and call it a day, or build a multi-million-dollar business empire, the trades have a path for you. Plus, Brad throws in some sage advice about mindset, personal growth, and avoiding the negativity vortex that is the news cycle. This episode is a masterclass in turning sweat equity into financial freedom and personal fulfillment.

Brad Huebner is a Marine veteran, skilled trades expert, and business coach who helps contractors build profitable businesses while maintaining their sanity. With years of experience swinging a hammer and scaling companies, Brad’s mission is to help men create wealth, stability, and a damn good life through the trades.

Learn more & connect:

• Brad Huebner’s website

https://www.teamhandy.com/

• Book: Mindset by Carol Dweck

https://www.amazon.ca/dp/0345472322?ref_=cm_sw_r_ffobk_cp_ud_dp_7FJ8MVX2708M9YM25WE4_1&skipTwisterOG=1&bestFormat=true&newOGT=1

• The Bible
• The Last Law of Attraction Book You'll Ever Need To Read: The Missing Key To Finally Tapping Into The Universe And Manifesting Your Desires by Andrew Kap

https://a.co/d/8NFuPbF

• The Hoffman Process

https://a.co/d/6GIEOUv

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books.