The Spin Sucks Podcast with Gini Dietrich

Auteur(s): Gini Dietrich Founder of Spin Sucks
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  • Résumé

  • We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Gestion et leadership Économie
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Épisodes
  • Creating Ecosystems Around Your Opportunities

    Creating Ecosystems Around Your Opportunities
    Feb 4 2025
    The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you have.
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    16 min
  • Bridging the Trust Gap with the PESO Model©

    Bridging the Trust Gap with the PESO Model©
    Jan 28 2025
    More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.
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    21 min
  • Plant Your PESO Model© Tree Today

    Plant Your PESO Model© Tree Today
    Jan 21 2025
    A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and there.
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    20 min

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