Épisodes

  • Creating Ecosystems Around Your Opportunities

    Creating Ecosystems Around Your Opportunities
    Feb 4 2025
    The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you have.
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    16 min
  • Bridging the Trust Gap with the PESO Model©

    Bridging the Trust Gap with the PESO Model©
    Jan 28 2025
    More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.
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    21 min
  • Plant Your PESO Model© Tree Today

    Plant Your PESO Model© Tree Today
    Jan 21 2025
    A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and there.
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    20 min
  • Search in 2025 - What Communicators Need to Know

    Search in 2025 - What Communicators Need to Know
    Jan 14 2025
    Search is always changing, and as communications professionals, we don't always stay up to date on the latest. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing how you should be updating your SEO strategy in 2025 to make sure that the people who need to find your content, do.
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    14 min
  • How to Not Be Replaced by AI in 2025

    How to Not Be Replaced by AI in 2025
    Jan 7 2025
    There are things AI can do. Lots of them, in fact. But it can't do everything and it can't replace a solid communications plan and team. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how AI can enhance your PESO Model© Strategy in 2025 - complete with measurement and integration.
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    14 min
  • The Importance of Friction

    The Importance of Friction
    Dec 17 2024
    Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.
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    17 min
  • Succeeding In The New Earned Media Landscape

    Succeeding In The New Earned Media Landscape
    Dec 10 2024
    Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.
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    17 min
  • Winning Your Seat at the Strategic Table

    Winning Your Seat at the Strategic Table
    Dec 3 2024
    To create a truly effective communications program, you need to understand how the organization you're working with measure success - that is going to be the foundation of how you communicate the results of your work. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the best ways to demonstrate the results of your work and become a part of the strategic team.
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    16 min