The Transaction Report with Steve Feuerstein

Auteur(s): Steve Feuerstein Host
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  • Résumé

  • The Transaction ReportBreaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.
    © 2025 The Transaction Report with Steve Feuerstein
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Sports et plein air
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Épisodes
  • Inside the Super Bowl Hype, Strategy, and the $8M Gamble

    Inside the Super Bowl Hype, Strategy, and the $8M Gamble
    Jan 31 2025

    In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss the decision-making process behind major brand investments, the effectiveness of Super Bowl ads, and whether sponsorships truly deliver ROI.
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    52 min
  • The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports

    The Future of Sports Marketing: Louise Johnson on AI, Engagement, and Women’s Sports
    Dec 19 2024

    In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship strategies.

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    43 min
  • Harvard’s Dave Edelman on Personalization and AI: Its Power in Sports and Beyond

    Harvard’s Dave Edelman on Personalization and AI: Its Power in Sports and Beyond
    Dec 13 2024

    In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.
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    46 min

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